{"id":180550,"date":"2023-10-16T11:30:54","date_gmt":"2023-10-16T09:30:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=180550"},"modified":"2023-10-16T12:22:06","modified_gmt":"2023-10-16T10:22:06","slug":"francisco-hortiguela-junto-a-otros-profesionales-del-sector-funda-una-consultora","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180550","title":{"rendered":"Francisco Hortig\u00fcela, junto a otros profesionales, funda inBusiness 5.0"},"content":{"rendered":"

El exdircom de Philips y Samsung y exdirector general de la patronal de la industria digital en Espa\u00f1a (AMETIC), Francisco Hortig\u00fcela, ha puesto en marcha la consultora de comunicaci\u00f3n, marketing y relaciones internacionales, inBusiness 5.0, junto a otros profesionales reconocidos del sector. En concreto, el equipo est\u00e1 formado por Pilar Bernat, fundadora y codirectora de Zonamovilidad; Juan Carlos Fern\u00e1ndez Galindo, exdirector de relaciones con los medios de Telef\u00f3nica; \u00c1ngel L\u00f3pez de Oc\u00e1riz, exdircom de Coca-Cola Iberian Partners en Espa\u00f1a y Pilar Ulecia, directora ejecutiva de BrandBilivers.<\/b><\/p>\n

Esta nueva consultora nace para \u201cponer en valor la experiencia y talento y para ayudar a empresas y administraciones a ser m\u00e1s conocidas, reconocidas, y a tener mejor reputaci\u00f3n y talento\u201d, expres\u00f3 Francisco Hortig\u00fcela, en una publicaci\u00f3n en su perfil de LinkedIn<\/a>.\u00a0<\/span><\/p>\n

En una entrevista en DirConfidencial, Hortig\u00fcela se\u00f1alaba que no quieren ser una agencia al uso, \u201csino un grupo de profesionales que ayuden a empresas, <\/span>como si fu\u00e9ramos un socio externo<\/b>\u201d. La intenci\u00f3n del equipo a\u00f1ade es \u201cno es tener muchos clientes, sino trabajar muy cerca con ellos, conoci\u00e9ndolos muy bien\u201d.\u00a0<\/span><\/p>\n

El valor a\u00f1adido de la consultora est\u00e1, indica el nombrado CEO Hortig\u00fcela del proyecto, est\u00e1 en la experiencia que tienen los integrantes; la relaci\u00f3n de cercan\u00eda y confianza con la que buscan hacer un trabajo \u201ca medida, en vez de ir a volumen\u201d y un conocimiento en tecnolog\u00eda. La compa\u00f1\u00eda tambi\u00e9n cuenta con servicios de consultor\u00eda digital.<\/span><\/p>\n

Fundada en agosto de 2023, la consultora ya presta sus servicios con empresas tecnol\u00f3gicas en fase de crecimiento que buscan ser reconocidas por sus grupos de inter\u00e9s. Tambi\u00e9n con agencias de publicidad o la fintech Divilo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La nueva consultora de comunicaci\u00f3n, marketing y relaciones p\u00fablicas llega para poner en valor la experiencia y talento, adem\u00e1s de ayudar a empresas y administraciones a ser m\u00e1s reconocidas y conocidas.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":180551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2464,2227],"class_list":["post-180550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-comunicacion","tag-marketing"],"acf":[],"yoast_head":"\nFrancisco Hortig\u00fcela, junto a otros profesionales del sector, funda una consultora<\/title>\n<meta name=\"description\" content=\"Bajo el nombre de inBusiness 5.0, la nueva consultora ofrece servicios de comunicaci\u00f3n, marketing y relaciones p\u00fablicas.\" \/>\n<meta name=\"robots\" content=\"index, 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