{"id":180542,"date":"2023-10-16T10:54:48","date_gmt":"2023-10-16T08:54:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=180542"},"modified":"2023-10-16T13:03:02","modified_gmt":"2023-10-16T11:03:02","slug":"influencer-virtual-lil-miquela-ficha-por-bwm","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180542","title":{"rendered":"La influencer virtual Lil Miquela ficha por BMW en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>La marca de automoci\u00f3n BMW ha fichado a una influencer virtual para protagonizar su \u00faltima campa\u00f1a. Se trata de Lil Miquela, la creadora digital con m\u00e1s de 2,7 millones de seguidores en Instagram, que recuerda en la pieza la suerte que tienen las personas de vivir en un mundo real.\u00a0<\/strong><\/p>\n<p>Conocida como<em> Make it Real<\/em> (hazlo real, en espa\u00f1ol), la pieza principal de la campa\u00f1a es un v\u00eddeo protagonizado por la influencer virtual Lil Miquela, que conduce el nuevo BMW iX2 de la compa\u00f1\u00eda alemana.<\/p>\n<p>En el v\u00eddeo se muestra a Miquela traspasando el mundo virtual en el que vive al mundo real, y sintiendo las experiencias que ofrece el mundo real desde la conducci\u00f3n del nuevo veh\u00edculo el\u00e9ctrico de la marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MXSaZQ2aAAc?si=ApcU_uZdadymBL-x\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cEl mundo y la industria est\u00e1n cambiando r\u00e1pidamente &#8211;\u00a0 la digitalizaci\u00f3n y la electrificaci\u00f3n est\u00e1n encontrando su camino, no solo en el producto sino tambi\u00e9n en el marketing. Estos avances son importantes y en el futuro los veh\u00edculos seguir\u00e1n moviendo a personas reales a trav\u00e9s de mundos reales y tambi\u00e9n virtuales. Hemos hecho de este puente el centro de nuestra campa\u00f1a de BMW iX2 y el resultado es muy emotivo\u201d, ha explicado<strong> Stefan Ponikva<\/strong>, VP de comunicaci\u00f3n de marca y experiencia de <strong>BMW<\/strong>.<\/p>\n<p>\u201cLil Miquela nos recuerda lo que tenemos y lo bonito que es, y qu\u00e9 afortunados somos de tenerlo. Eso es lo que queremos que sienta la gente\u201d, comenta por su parte <strong>Patrick Klebba<\/strong>, director creativo ejecutivo de<strong> Media.Monks<\/strong>, agencia responsable de la campa\u00f1a.<\/p>\n<p>La campa\u00f1a <em>Make it Real<\/em> ha sido hasta ahora el trabajo m\u00e1s grande realizado por la influencer virtual con una marca. Se distribuir\u00e1 en los mercados principales de BMW de las regiones de EMEA y APAC, adem\u00e1s de en Estados Unidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La influencer virtual promociona el nuevo veh\u00edculo el\u00e9ctrico de la marca, el BMW iX2. <\/p>\n","protected":false},"author":29,"featured_media":180544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,383,2226],"class_list":["post-180542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-influencers","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La influencer virtual Lil Miquela ficha por BMW en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La influencer virtual 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