{"id":180493,"date":"2023-10-13T12:47:42","date_gmt":"2023-10-13T10:47:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=180493"},"modified":"2023-10-13T14:22:50","modified_gmt":"2023-10-13T12:22:50","slug":"google-ads-lanza-demand-gen-para-impulsar-campanas-de-youtube","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180493","title":{"rendered":"Google Ads lanza Demand Gen para impulsar las campa\u00f1as de Youtube"},"content":{"rendered":"<p><strong>Google Ads ha anunciado el lanzamiento a nivel global de su nuevo producto Demand Gen, en pruebas desde el pasado junio para permitir la inclusi\u00f3n de creatividades propias de las redes sociales en las campa\u00f1as de Youtube y Discovery.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado la compa\u00f1\u00eda en el blog corporativo, la nueva herramienta publicitaria emplea inteligencia artificial (IA) para ayudar a los anunciantes a crear contenido m\u00e1s atractivo y segmentar mejor las audiencias de redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considerada para la divisi\u00f3n publicitaria de Google como \u201cla pr\u00f3xima generaci\u00f3n de campa\u00f1as Discovery\u201d,<strong> Demand Gen permite a los anunciantes incorporar v\u00eddeo &#8211; incluyendo v\u00eddeos de Youtube y Shorts- en su contenido, adem\u00e1s de im\u00e1genes de producto y otros activos visuales, con los que elaborar anuncios de Youtube y anuncios para Google Discovery.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agencias y anunciantes tambi\u00e9n tendr\u00e1n la posibilidad de acceder a nuevas herramientas de segmentaci\u00f3n como la <strong>creaci\u00f3n de audiencias similares y estrategias de puja basadas en acciones<\/strong> (como maximizar clics, conversiones o acciones de web), y <strong>evaluar el rendimiento publicitario por formato<\/strong> para descubrir cu\u00e1les son las creatividades que mejor funcionan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google lleva probando la herramienta desde el pasado junio. Entre los resultados durante la fase de pruebas destacan los conseguidos por la fintech argentina Naranja X, que logr\u00f3 tasas de clic tres veces m\u00e1s altas y un 61% menos de costes con Demand Gen; y Samsung Alemania, con un aumento de la tasa de clic de un 400% al optimizar su estrategia de puja.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva herramienta permite aprovechar v\u00eddeos de Youtube y v\u00eddeos cortos, im\u00e1genes de producto y otros activos visuales propios de las redes sociales. <\/p>\n","protected":false},"author":29,"featured_media":180500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554,2341,148],"class_list":["post-180493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads lanza Demand Gen para impulsar las campa\u00f1as de Youtube<\/title>\n<meta name=\"description\" content=\"La nueva herramienta permite aprovechar v\u00eddeos de Youtube y v\u00eddeos cortos, im\u00e1genes de producto y otros activos propios de redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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