{"id":180467,"date":"2023-10-13T11:53:22","date_gmt":"2023-10-13T09:53:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=180467"},"modified":"2023-10-13T12:43:44","modified_gmt":"2023-10-13T10:43:44","slug":"espana-lleva-10-metales-recibidos-en-los-premios-lia-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180467","title":{"rendered":"Espa\u00f1a lleva 10 metales ganados en los Premios LIA 2023"},"content":{"rendered":"

London International Awards (LIA) ha celebrado su 38\u00aa edici\u00f3n en la ciudad de Las Vegas, reconocimientos a los mejores trabajos creativos, en una convocatoria que se celebra del 7 al 15 de octubre. Hasta el momento, Espa\u00f1a ha recibido 10 metales en este certamen.<\/b><\/p>\n

El jurado est\u00e1 analizando y anunciando piezas ganadoras en algunas de las categor\u00edas, en esta edici\u00f3n de los premios internacionales de Londres, en el que se han elegido los ganadores, por ahora, de las categor\u00edas Meteverse, Evolution, Print, Poster, Billboard, Ambient & Activation, Transformative Business Impact y Creative use of Data.<\/span><\/p>\n

Metaverse y Evolution<\/b><\/h3>\n

Metaverse y Evolution, bajo la presidencia de Kaleeta McDade, <\/span>chief experience design officer<\/span><\/i> en VMLY&R, ha entregado el Gran Premio LIA en la categor\u00eda de creatividad en el metaverso a <\/span>The Monkeys<\/b>, propiedad de Accenture Song, gracias a la obra \u2018The First Digital Nation\u2019 creada para el Gobierno de Tuvalu. En esta secci\u00f3n, ha salido galardonada la agencia espa\u00f1ola <\/span>MRM Madrid<\/b>, con una plata y un bronce por \u2018<\/span>Ready player mom<\/span><\/a>\u2019 para Enterogermina.\u00a0<\/span><\/p>\n

En total, se entregaron en esta secci\u00f3n Metaverse una estatua de oro, tres platas y tres bronces.<\/span><\/p>\n

En el caso de la categor\u00eda de Evolution, se han entregado seis metales de oro, 10 platas y ocho bronces. En Espa\u00f1a, <\/span>Cheil <\/b>se ha llevado un bronce en tecnolog\u00eda creativa por \u2018<\/span>Samsung Unfear<\/span><\/a>\u2019 para Samsung Espa\u00f1a.\u00a0<\/span><\/p>\n

Transformative Business Impact y Creative use of Data<\/b><\/h3>\n

En el caso de Transformative Business Impact y Creative use of Data, el jurado ha galardonado 35 trabajos en la primera categor\u00eda y 18, en la segunda.\u00a0<\/span><\/p>\n

Transformative Business Impact valora el rol de transformar el negocio, incluyendo operaciones, servicios, productos, experiencias internas y experiencia de cliente. En concreto, se han entregado 12 oros, 12 platas y 11 bronces.<\/span> VMLY&R Health Madrid<\/b> recogi\u00f3 una plata por su trabajo \u2018<\/span>Dogs Without Borders<\/span><\/a>\u2019 para Sociedad Franco-Brasile\u00f1a de Oncolog\u00eda.<\/span><\/p>\n

Draftline recibi\u00f3 el GP LIA en Transformative Business Impact por su trabajo \u2018Corona extra lime\u2019 para Corona, mientras que McCann Nueva York recogi\u00f3 el GP de Creative use of Data por \u2018Where to Settle\u2019 para Mastercard.\u00a0<\/span><\/p>\n

Printy, Billboard, Poster, Ambient & Activation<\/b><\/h3>\n

\"\"<\/b><\/p>\n

David Madrid<\/b> ha recogido tres platas por su trabajo \u2018Proudly Second Best High Chair\u2019, \u2018Proudly Second Best Cot\u2019, \u2018Proudly Second Best Stool\u2019 para Ikea, en las categor\u00edas de Print, Poster y Billboard. Esta agencia tambi\u00e9n recogi\u00f3 un bronce por el trabajo \u2018<\/span>Georgina’s Billboard Collection<\/span><\/a>\u2019 para Netflix, en la categor\u00eda Billboard.\u00a0<\/span><\/p>\n

El jurado ha otorgado el<\/span> GP en Print fue para Alma DDB (Miami)<\/b> por su trabajo \u201cCruz\u201d, \u201cDesantis\u201d, \u201cKemp\u201d y \u201cRubio\u201d para Change the Ref.\u00a0 En total, se han entregado tres oros, nueve platas y 11 bronces. En Poster, se dieron dos oros, seis platas y dos bronces, recibiendo el <\/span>GP NotMilk <\/b>por \u2018We Didn’t Write This Campaign\u2019, \u2018No Leche\u2019, \u2018Calostrum-free\u2019, \u2018The Not Company\u2019 y \u2018\u2018Food Hero creado por MRM (Santiago).<\/span><\/p>\n

Por su parte, la categor\u00eda de <\/span>Ambient & Activation<\/b> tambi\u00e9n tuvo presencia espa\u00f1ola, con <\/span>dos oros para Cheil Madrid<\/b> por su trabajo \u2018<\/span>Samsung Unfea<\/span><\/a>r\u2019 para Samsung Espa\u00f1a, recogiendo el GP de esta secci\u00f3n VMLY&R Melbourne por \u2018FitChix\u2019 para Honest Eggs Co. En el caso de Billboard, se entregaron dos oros, siete platas y 11 bronces.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Hasta el 15 de octubre, se celebran los Premios Internacionales de Londres (LIA) en Las Vegas. Hasta el momento, David Madrid, Cheil, MRM y VMLY&R Health han recibido premios en este certamen.<\/p>\n","protected":false},"author":30,"featured_media":180472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114],"class_list":["post-180467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad"],"acf":[],"yoast_head":"\nEspa\u00f1a lleva 10 metales recibidos en los Premios LIA 2023<\/title>\n<meta name=\"description\" content=\"Hasta el momento, las agencias David Madrid, Cheil, MRM y VMLY&R Health han recibido metales en este certamen LIA 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=180467\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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