{"id":180375,"date":"2023-10-11T13:49:42","date_gmt":"2023-10-11T11:49:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=180375"},"modified":"2023-10-11T15:00:21","modified_gmt":"2023-10-11T13:00:21","slug":"la-cooperativa-de-distribucion-alimentaria-unide-actualiza-su-imagen-de-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180375","title":{"rendered":"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca"},"content":{"rendered":"

La sociedad cooperativa de distribuci\u00f3n del sector de la alimentaci\u00f3n, Unide, ha presentado su nueva identidad corporativa, que se enmarca dentro del Plan Estrat\u00e9gico 2021-2024, con el objetivo de transmitir la visi\u00f3n de futuro de la empresa.\u00a0<\/b><\/p>\n

Se trata de un proyecto global de la compa\u00f1\u00eda, desarrollado por la consultora estrat\u00e9gica Baud, que refleja el compromiso de la ense\u00f1a de distribuci\u00f3n alimentaria que avanza con las necesidades de sus socios y que apuesta por fortalecer el modelo cooperativista.<\/span> Se busca iniciar un modelo de comunicaci\u00f3n m\u00e1s directo con el consumidor y generar inter\u00e9s entre los socios<\/b> para invertir y mejorar la experiencia de compra del cliente en las tiendas.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

El objetivo del cambio es revitalizar la marca Unide para <\/span>reforzar su identidad como cooperativa <\/b>dentro del sector de la distribuci\u00f3n alimentaria en Espa\u00f1a y proporcionar un enfoque m\u00e1s global. La cercan\u00eda, el v\u00ednculo personal y el compromiso se convierten en claves del cambio, declara el CEO de Baud, Carlos Corral.\u00a0\u00a0<\/span><\/p>\n

Como parte de esta transformaci\u00f3n, el equipo creativo ha actualizado la imagen de marca y simplificado la arquitectura de ense\u00f1as para dotar de <\/span>protagonismo a la marca Unide<\/b>, con el fin de hacerla cercana y reconocida por el consumidor final.<\/span><\/p>\n

\"\"<\/p>\n

Nueva ense\u00f1a<\/b><\/h3>\n

Este proyecto incluye la incorporaci\u00f3n de una nueva ense\u00f1a<\/span>, Unide Alimentaci\u00f3n, <\/b>que responde a una propuesta de negocio renovada que apuesta por la proximidad y el producto local.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este rebranding se desarrolla para ampliar el reconocimiento de la marca Unide, m\u00e1s all\u00e1 del entorno de proximidad de los supermercados.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":180377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225,2226],"class_list":["post-180375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-marcas"],"acf":[],"yoast_head":"\nLa cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca<\/title>\n<meta name=\"description\" content=\"Este rebranding se desarrolla para ampliar el reconocimiento de la marca Unide, m\u00e1s all\u00e1 del entorno de proximidad de los supermercados.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=180375\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca\" \/>\n<meta property=\"og:description\" content=\"Este rebranding se desarrolla para ampliar el reconocimiento de la marca Unide, m\u00e1s all\u00e1 del entorno de proximidad de los supermercados.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=180375\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-11T11:49:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T13:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/unide-2-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca\",\"datePublished\":\"2023-10-11T11:49:42+00:00\",\"dateModified\":\"2023-10-11T13:00:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375\"},\"wordCount\":264,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/unide-2-ok.jpg\",\"keywords\":[\"branding\",\"marcas\"],\"articleSection\":[\"Branding\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=180375\",\"name\":\"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/unide-2-ok.jpg\",\"datePublished\":\"2023-10-11T11:49:42+00:00\",\"dateModified\":\"2023-10-11T13:00:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Este rebranding se desarrolla para ampliar el reconocimiento de la marca Unide, m\u00e1s all\u00e1 del entorno de proximidad de los supermercados.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=180375\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/unide-2-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/unide-2-ok.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180375#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca","description":"Este rebranding se desarrolla para ampliar el reconocimiento de la marca Unide, m\u00e1s all\u00e1 del entorno de proximidad de los supermercados.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=180375","og_locale":"es_ES","og_type":"article","og_title":"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca","og_description":"Este rebranding se desarrolla para ampliar el reconocimiento de la marca Unide, m\u00e1s all\u00e1 del entorno de proximidad de los supermercados.\u00a0","og_url":"https:\/\/ipmark.com\/?p=180375","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-10-11T11:49:42+00:00","article_modified_time":"2023-10-11T13:00:21+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/unide-2-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=180375#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=180375"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca","datePublished":"2023-10-11T11:49:42+00:00","dateModified":"2023-10-11T13:00:21+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=180375"},"wordCount":264,"image":{"@id":"https:\/\/ipmark.com\/?p=180375#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/unide-2-ok.jpg","keywords":["branding","marcas"],"articleSection":["Branding"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=180375","url":"https:\/\/ipmark.com\/?p=180375","name":"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=180375#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=180375#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/unide-2-ok.jpg","datePublished":"2023-10-11T11:49:42+00:00","dateModified":"2023-10-11T13:00:21+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Este rebranding se desarrolla para ampliar el reconocimiento de la marca Unide, m\u00e1s all\u00e1 del entorno de proximidad de los supermercados.\u00a0","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=180375#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=180375"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=180375#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/unide-2-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/unide-2-ok.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=180375#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"La cooperativa de distribuci\u00f3n alimentaria Unide actualiza su imagen de marca"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/180375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180375"}],"version-history":[{"count":6,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/180375\/revisions"}],"predecessor-version":[{"id":180384,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/180375\/revisions\/180384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/180377"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=180375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=180375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}