{"id":180370,"date":"2023-10-11T13:46:01","date_gmt":"2023-10-11T11:46:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=180370"},"modified":"2023-10-11T14:07:09","modified_gmt":"2023-10-11T12:07:09","slug":"bbc-refuerza-oferta-fast-en-estados-unidos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180370","title":{"rendered":"La BBC refuerza su oferta FAST en Estados Unidos con cinco nuevos canales"},"content":{"rendered":"<p><strong>La BBC refuerza su apuesta televisiva en Estados Unidos con el lanzamiento de cinco nuevos canales de streaming gratuitos con publicidad (FAST), disponibles a partir del 17 de octubre a trav\u00e9s de Amazon Freevee.\u00a0<\/strong><\/p>\n<p>Seg\u00fan informan desde BBC Studios, los cinco nuevos canales a\u00f1adir\u00e1n a su oferta m\u00e1s de 1.000 horas de contenido, enfocados en los <strong>g\u00e9neros de comedia (BBC Comedy), concursos (BBC Gameshows), ciencia ficci\u00f3n (BBC Sci-Fi), Viajes (BBC Travel) y en las series criminales Silent Witness y New Tricks.\u00a0<\/strong><\/p>\n<p>Con estos cinco canales, el broadcaster brit\u00e1nico suma un total de 17 canales FAST en el mercado estadounidense desde su incursi\u00f3n en este nuevo terreno en 2019.<\/p>\n<p>\u201cA medida que m\u00e1s y m\u00e1s espectadores descubren las bondades de ver programas de televisi\u00f3n cl\u00e1sicos en plataformas FAST, estamos encantados de presentar un nuevo conjunto de canales personalizados en Amazon Freevee en Estados Unidos\u201d, ha se\u00f1alado <strong>Beth Anderson<\/strong>, directora general y VP senior de ventas FAST y VoD en Norteam\u00e9rica y Latinoam\u00e9rica de<strong> BBC Studios<\/strong>.<\/p>\n<p>\u201cFAST se est\u00e1 convirtiendo en una parte m\u00e1s grande del ecosistema de visionado de televisi\u00f3n y estamos comprometidos a satisfacer la demanda y a aumentar nuestra huella FAST en el mercado estadounidense\u201d, ha a\u00f1adido.<\/p>\n<p>Confirman las palabras de Anderson los datos compartidos por eMarketer. <strong>En 2023, 100,6 millones de espectadores estadounidenses han visto alg\u00fan canal FAST, un 4,5% m\u00e1s que en 2022<\/strong>. Lo que supone un<strong> 29,6% de la poblaci\u00f3n estadounidense; un 38,2% de los consumidores de v\u00eddeo digital y un 61,3% de aquellos que consumen plataformas AVOD<\/strong>. Y se prev\u00e9 que el pr\u00f3ximo a\u00f1o se apunten a este tipo de televisi\u00f3n digital 3,8 millones m\u00e1s hasta alcanzar una audiencia de 104,4 millones.<\/p>\n<p>Aunque BBC ha optado por incluir sus canales en Amazon Freevee, no es este el operador que m\u00e1s audiencia atesora. En el pa\u00eds<strong> lidera The Roku Channel, con 67,8 millones, seguido de Tubi, con 64,7 millones, y Pluto TV, con 57,4 millones.\u00a0<\/strong><\/p>\n<p>El mayor nivel de consumo en Estados Unidos propicia que este segmento tambi\u00e9n alcance mayores cifras de ingresos frente a otros mercados. Seg\u00fan datos de Digital TV Research, <strong>el pa\u00eds norteamericano podr\u00eda percibir 9.760 millones de d\u00f3lares en concepto de publicidad para 202<\/strong>8, una cifra bastante alejada de la de Reino Unido, con 909 millones de d\u00f3lares, Corea del Sur, con 876 millones o Alemania, con 653 millones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pa\u00eds norteamericano es la regi\u00f3n con m\u00e1s consumidores de canales de streaming gratuitos con publicidad (FAST), un 61,3% de espectadores habituados a consumir televisi\u00f3n AVOD. <\/p>\n","protected":false},"author":29,"featured_media":180374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-180370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is 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