{"id":179941,"date":"2023-10-05T21:53:49","date_gmt":"2023-10-05T19:53:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=179941"},"modified":"2023-10-06T10:06:23","modified_gmt":"2023-10-06T08:06:23","slug":"los-ganadores-de-los-bestn-auto-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179941","title":{"rendered":"‘R de Rosal\u00eda\u2019, de Cupra y &Ros\u00e0s, GP Best!N Auto 2023"},"content":{"rendered":"

La segunda edici\u00f3n de los Best!N Auto ech\u00f3 la persiana el 5 de octubre tras la celebraci\u00f3n de una gala de entrega de metales, en el Hotel Riu (Madrid). Un total de 23 galardones fueron entregados en esta convocatoria (siete oros, nueve platas y siete bronces), de las casi 70 campa\u00f1as inscritas.\u00a0<\/b><\/p>\n

Este certamen, que reconoce las mejores estrategias y campa\u00f1as de marketing de los sectores Automoci\u00f3n, Transporte, Movilidad y Servicios auxiliares, entreg\u00f3 un Gran Premio, seleccionado por los 25 miembros del jurado, en una votaci\u00f3n secreta. El <\/span>GP fue para <\/b>R de Rosal\u00eda<\/i><\/b><\/a> creada por la agencia &Ros\u00e0s para Cupra.<\/b> Este trabajo creativo presenta los valores de la marca de automoci\u00f3n en 78 segundos, con la colaboraci\u00f3n de la <\/span>cantante Rosal\u00eda<\/b> que hizo una reinterpretaci\u00f3n<\/a> de su tema <\/span>Abcdefg <\/span><\/i>del \u00faltimo \u00e1lbum Motomami.<\/span><\/p>\n

El premio especial de <\/span>Mejor Agencia<\/b> (Best Agency) fue para <\/span>&Ros\u00e0s<\/b>, mientras que el galard\u00f3n de <\/span>Mejor Anunciante<\/b> (Best Advertiser) fue para <\/span>Cupra<\/b>, siendo la agencia y el anunciante m\u00e1s premiado en esta segunda edici\u00f3n del certamen publicitario. Los representantes de las compa\u00f1\u00edas subieron al escenario a recoger la estatuilla.<\/span><\/p>\n

Los <\/span>25 miembros del jurado<\/span><\/a>, que se reunieron el pasado 19 de septiembre en las oficinas de Havas en Madrid, fueron los encargados de seleccionar los trabajos creativos m\u00e1s destacados de los premios Best!N Auto 2023.<\/span><\/p>\n

Cupra, Excelencia en Marketing a la Trayectoria de una Marca<\/b><\/h3>\n

La marca del Grupo Volkswagen, <\/span>Cupra<\/b>, volvi\u00f3 a ser protagonista en esta convocatoria del festival publicitario, al recibir el reconocimiento especial a la<\/span> Excelencia en Marketing a la Trayectoria de una Marca<\/b>. Este premio ha sido elegido por el comit\u00e9 organizador, presidido por <\/span>Jes\u00fas Presa,<\/b> director general de comunicaci\u00f3n y marketing de Indra, anteriormente en Renault, acompa\u00f1ado de representantes de compa\u00f1\u00edas como <\/span>Stellantis, Porsche Ib\u00e9rica, Continental Tyres, Hyundai Motor Espa\u00f1a, Wallbox, Mercedes, BMW, Havas Media o Best Awards<\/b>.<\/span><\/p>\n

Rub\u00e9n Cordero L\u00f3pez<\/b>, director de publicidad y soluciones de comunicaci\u00f3n en <\/span>Hearts<\/b>, junto a <\/span>Jaime de Haro<\/b>, editor de IPMARK y D\/ARetail, entreg\u00f3 este reconocimiento especial a Cupra. Su <\/span>director de marketing en Espa\u00f1a,<\/b> Ignasi Casanovas<\/b>, subi\u00f3 al escenario a recoger este premio especial del comit\u00e9 organizador del certamen.\u00a0<\/span><\/p>\n

Finalmente, <\/span>Jaime de Haro clausur\u00f3 la segunda edici\u00f3n del festival<\/b>, agradeciendo la participaci\u00f3n y apoyo a patrocinadores, asociaciones y medios, adem\u00e1s tuvo palabras de agradecimiento para el comit\u00e9 organizador, el jurado y para todo el equipo de los Best Awards, organizadores de los Best!N Auto. La tercera convocatoria se celebrar\u00e1 el pr\u00f3ximo a\u00f1o en el mes de octubre.<\/span><\/p>\n

Best!N Auto 2023 cuenta con el patrocinio Premium de Havas Media Network y Hearst; el patrocinio del Marketing Summit 2023 de SunMedia, Teads, The Trade Desk y Intercativ4 (part of Wam Global). El patrocinio Partner de 4 Foreverything, Galanta \u2013 Mediapost, Seedtag, Spotify, Territory Influence, Vdx.tv y Vidoomy. Entre los colaboradores Blinko, Hands 4 events, Markom Gifts y Parafina. Y como media partners Autopos, D\/A Retail, IPMARK, Puro Marketing y TodoStartups.<\/span><\/p>\n

M\u00e1s informaci\u00f3n de los Best!N Auto 2023, <\/span>aqu\u00ed<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En esta segunda edici\u00f3n, el Gran Premio fue para \u2018R de Rosal\u00eda\u2019 creada por &Ros\u00e0s para Cupra. Tanto la agencia &Ros\u00e0s como Cupra volvieron a subir al escenario para recoger los premios especiales de Mejor Agencia y Mejor Anunciante, respectivamente.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":180054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[1866,6511,2114,2341],"class_list":["post-179941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-best-awards","tag-bestn-auto","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"\nTodos los ganadores de la II edici\u00f3n de los Best!N Auto 2023<\/title>\n<meta name=\"description\" content=\"Los Best!N Auto celebr\u00f3 el 5 de octubre la celebraci\u00f3n de una gala de entrega de metales de su segunda edici\u00f3n, en el Hotel Riu (Madrid).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=179941\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Todos los ganadores de la II edici\u00f3n de los Best!N Auto 2023\" \/>\n<meta property=\"og:description\" content=\"Los Best!N Auto celebr\u00f3 el 5 de octubre la celebraci\u00f3n de una gala de entrega de metales de su segunda edici\u00f3n, en el Hotel Riu (Madrid).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=179941\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-05T19:53:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T08:06:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/rosalia-cupra-GP_BESTAUTO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"‘R de Rosal\u00eda\u2019, de Cupra y &Ros\u00e0s, GP Best!N Auto 2023\",\"datePublished\":\"2023-10-05T19:53:49+00:00\",\"dateModified\":\"2023-10-06T08:06:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941\"},\"wordCount\":538,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/rosalia-cupra-GP_BESTAUTO.jpg\",\"keywords\":[\"Best Awards\",\"Best!N Auto\",\"creatividad\",\"publicidad\"],\"articleSection\":[\"Festivales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=179941\",\"name\":\"Todos los ganadores de la II edici\u00f3n de los Best!N Auto 2023\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/rosalia-cupra-GP_BESTAUTO.jpg\",\"datePublished\":\"2023-10-05T19:53:49+00:00\",\"dateModified\":\"2023-10-06T08:06:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Los Best!N Auto celebr\u00f3 el 5 de octubre la celebraci\u00f3n de una gala de entrega de metales de su segunda edici\u00f3n, en el Hotel Riu (Madrid).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=179941\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/rosalia-cupra-GP_BESTAUTO.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/rosalia-cupra-GP_BESTAUTO.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179941#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"‘R de Rosal\u00eda\u2019, de Cupra y &Ros\u00e0s, GP Best!N Auto 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Todos los ganadores de la II edici\u00f3n de los Best!N Auto 2023","description":"Los Best!N Auto celebr\u00f3 el 5 de octubre la celebraci\u00f3n de una gala de entrega de metales de su segunda edici\u00f3n, en el Hotel Riu (Madrid).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=179941","og_locale":"es_ES","og_type":"article","og_title":"Todos los ganadores de la II edici\u00f3n de los Best!N Auto 2023","og_description":"Los Best!N Auto celebr\u00f3 el 5 de octubre la celebraci\u00f3n de una gala de entrega de metales de su segunda edici\u00f3n, en el Hotel Riu (Madrid).","og_url":"https:\/\/ipmark.com\/?p=179941","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-10-05T19:53:49+00:00","article_modified_time":"2023-10-06T08:06:23+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/rosalia-cupra-GP_BESTAUTO.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=179941#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=179941"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"‘R de Rosal\u00eda\u2019, de Cupra y &Ros\u00e0s, GP Best!N Auto 2023","datePublished":"2023-10-05T19:53:49+00:00","dateModified":"2023-10-06T08:06:23+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=179941"},"wordCount":538,"image":{"@id":"https:\/\/ipmark.com\/?p=179941#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/rosalia-cupra-GP_BESTAUTO.jpg","keywords":["Best Awards","Best!N Auto","creatividad","publicidad"],"articleSection":["Festivales"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=179941","url":"https:\/\/ipmark.com\/?p=179941","name":"Todos los ganadores de la II edici\u00f3n de los Best!N Auto 2023","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=179941#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=179941#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/rosalia-cupra-GP_BESTAUTO.jpg","datePublished":"2023-10-05T19:53:49+00:00","dateModified":"2023-10-06T08:06:23+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Los Best!N Auto celebr\u00f3 el 5 de octubre la celebraci\u00f3n de una gala de entrega de metales de su segunda edici\u00f3n, en el Hotel Riu (Madrid).","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=179941#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=179941"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=179941#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/rosalia-cupra-GP_BESTAUTO.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/rosalia-cupra-GP_BESTAUTO.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=179941#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"‘R de Rosal\u00eda\u2019, de Cupra y &Ros\u00e0s, GP Best!N Auto 2023"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179941"}],"version-history":[{"count":7,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179941\/revisions"}],"predecessor-version":[{"id":180052,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179941\/revisions\/180052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/180054"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}