{"id":179859,"date":"2023-10-03T13:23:34","date_gmt":"2023-10-03T11:23:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=179859"},"modified":"2023-10-03T13:28:40","modified_gmt":"2023-10-03T11:28:40","slug":"ojd-lanza-un-servicio-de-auditoria-para-campanas-de-sampling","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179859","title":{"rendered":"OJD lanza un servicio de auditor\u00eda para campa\u00f1as de sampling"},"content":{"rendered":"<p><strong>La Oficina de Justificaci\u00f3n de la Difusi\u00f3n (OJD) ha anunciado el lanzamiento de un nuevo servicio, la auditor\u00eda de campa\u00f1as de sampling, con la que persigue a\u00f1adir mayor transparencia a una t\u00e9cnica de marketing que solo en 2022 reuni\u00f3 una inversi\u00f3n de 37 millones de euros.\u00a0<\/strong><\/p>\n<p>\u201cPara favorecer el mercado del sampling en Espa\u00f1a es importante que haya una medici\u00f3n y una supervisi\u00f3n adecuada que asegure que las empresas est\u00e1n obteniendo la m\u00e1xima eficacia de sus inversiones. Es clave conocer los datos reales para realizar una planificaci\u00f3n eficaz\u201d, ha se\u00f1alado<strong> Manuel Sala<\/strong>, director general de<strong> OJD.<\/strong><\/p>\n<p>El sampling es una herramienta de marketing cada vez m\u00e1s aprovechada por los anunciantes de nuestro pa\u00eds. Seg\u00fan datos de Infoadex, los llamados por el organismo como regalos publicitarios offline acapararon en 2022 una inversi\u00f3n de 37 millones de euros, un 13,8% m\u00e1s que lo invertido en 2021.<\/p>\n<p>El nuevo servicio de OJD supondr\u00e1 la <strong>auditor\u00eda de los resultados de estas campa\u00f1as, verificando el n\u00famero de productos entregados, los puntos de entrega, la efectividad y el retorno de la inversi\u00f3n.\u00a0<\/strong><\/p>\n<p>\u201cEl sampling ha demostrado ser una herramienta efectiva para aumentar la visibilidad y el conocimiento de marca, con interacci\u00f3n directa con el consumidor; para generar experiencias \u00fanicas de prueba de productos en momentos muy favorables para la marca, as\u00ed como para incrementar en los consumidores la probabilidad de compra del producto en el futuro. Solo le faltaba dar el salto al siguiente nivel de transparencia\u201d, a\u00f1ade Sala.<\/p>\n<p><strong>La primera campa\u00f1a de sampling que ha auditado OJD ha sido la de Ricola<\/strong>, una campa\u00f1a anual realizada por Simpling.pro y con la que se han repartido m\u00e1s de medio mill\u00f3n de muestra del producto en todo el pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan datos de Infoadex, los llamados por el organismo como regalos publicitarios offline acapararon en 2022 una inversi\u00f3n de 37 millones de euros, un 13,8% m\u00e1s que lo invertido en 2021. <\/p>\n","protected":false},"author":29,"featured_media":179866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[34],"class_list":["post-179859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OJD lanza un servicio de auditor\u00eda para campa\u00f1as de sampling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=179859\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OJD lanza un servicio de auditor\u00eda para 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