{"id":179850,"date":"2023-10-03T12:55:25","date_gmt":"2023-10-03T10:55:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=179850"},"modified":"2023-10-03T13:16:41","modified_gmt":"2023-10-03T11:16:41","slug":"spotify-incorpora-ctv-inventario-publicitario-gracias-roku","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179850","title":{"rendered":"Spotify incorpora CTV a su inventario publicitario gracias a Roku"},"content":{"rendered":"<p><strong>Spotify y la plataforma de v\u00eddeo en streaming Roku han anunciado un nuevo acuerdo de colaboraci\u00f3n para impulsar la inversi\u00f3n publicitaria de la firma de audio, aprovechando el impulso que vive la televisi\u00f3n conectada (CTV).\u00a0<\/strong><\/p>\n<p>En concreto, Spotify incorporar\u00e1 su famoso formato de anuncios de v\u00eddeo, <strong>Video Takeover<\/strong>, en su aplicaci\u00f3n disponible en Roku, a\u00f1adiendo as\u00ed la televisi\u00f3n conectada a los dispositivos m\u00f3viles en los que ya es posible encontrar un anuncio de v\u00eddeo cuando se escucha m\u00fasica en la plataforma.<\/p>\n<p>En un futuro, informan, <strong>se a\u00f1adir\u00e1n nuevos formatos publicitarios<\/strong>, como anuncios de v\u00eddeo podcasts a la oferta, comenzando en Estados Unidos para posteriormente sumarse otros mercados.<\/p>\n<p>\u201cHa sido siempre nuestro objetivo dejar disponible Spotify a todo el mundo en cualquier dispositivo, y con este acuerdo con Roku respondemos a la petici\u00f3n de los anunciantes, que piden m\u00e1s formas de alcanzar a nuestros usuarios\u201d, ha se\u00f1alado <strong>Lee Brown<\/strong>, director global de negocio publicitario y plataforma de <strong>Spotify.\u00a0<\/strong><\/p>\n<p><strong>La comercializaci\u00f3n del inventario correr\u00e1 a cargo de ambas compa\u00f1\u00edas<\/strong>, aunque no han informado del reparto de ingresos contemplado en el acuerdo. S\u00ed, que Roku ser\u00e1 el primer operador en formar parte del futuro <strong>Spotify CTV Partner Network<\/strong>, una iniciativa con la que la plataforma de audio en streaming prev\u00e9 captar parte de la inversi\u00f3n creciente en televisi\u00f3n conectada.<\/p>\n<p>Seg\u00fan datos de WARC, la televisi\u00f3n conectada es uno de los canales digitales con mayor proyecci\u00f3n de crecimiento a corto y medio plazo. Se estima que<strong> este a\u00f1o la inversi\u00f3n publicitaria global en el canal cierre con un 11,4% m\u00e1s de presupuesto<\/strong>,<strong> y un 12,1% m\u00e1s el pr\u00f3ximo a\u00f1o<\/strong>, alcanzando una cuota del 3,2% de la inversi\u00f3n publicitaria global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify acuerda con Roku la inclusi\u00f3n de su formato publicitario Video Takeover en la app de la plataforma de televisi\u00f3n conectada. <\/p>\n","protected":false},"author":29,"featured_media":179852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[4041,194],"class_list":["post-179850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-spotify","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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