{"id":179845,"date":"2023-10-03T13:07:41","date_gmt":"2023-10-03T11:07:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=179845"},"modified":"2023-10-03T13:07:41","modified_gmt":"2023-10-03T11:07:41","slug":"apple-catl-lideran-top-10-global-future-brand-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179845","title":{"rendered":"Apple y CATL lideran el top 10 global del FutureBrand 2023"},"content":{"rendered":"

La \u00faltima edici\u00f3n del FutureBrand 2023<\/strong> recoge el top 10 global de las empresas con mejor posicionamiento de marca por estar presentes en las vidas de las personas. En este ranking, Apple<\/strong> tiene un mayor liderazgo. Le sigue en segunda posici\u00f3n CATL<\/strong>, que est\u00e1 fomentando el futuro del transporte con\u00a0 las bater\u00edas de veh\u00edculos el\u00e9ctricos. Nextera Energy<\/strong>, empresa que desarrolla soluciones de energ\u00eda renovable, est\u00e1 en la tercera posici\u00f3n, un paso por delante de TSMC,<\/strong> encargada de realizar microchips que alimentan a los tel\u00e9fonos inteligentes. Ya en quinta posici\u00f3n se encuentra Samsung,<\/strong> a cuatro puestos por debajo de su rival tecnol\u00f3gico.<\/p>\n

El FutureBrand Index<\/strong> revela, de esta forma, que las empresas centradas en innovaci\u00f3n que se centran en las necesidades esenciales de las personas son las que tienen la mayor puntuaci\u00f3n de marca. A d\u00eda de hoy, las marcas no necesitan recurrir a las buenas intenciones, sino que mezclan el prop\u00f3sito corporativo con un impacto positivo y real. Dicho en otras palabras, las marcas tienen que ofrecer confianza y destacar en \u00e1reas como: actuar \u00e9ticamente, tener una visi\u00f3n de futuro e inspirar a cambios de mejora.<\/p>\n

\"\"
Apple y CATL lideran el ranking de los FutureBrand 2023.<\/figcaption><\/figure>\n

Por otro lado, seg\u00fan el informe de FutureBrand Index,<\/strong> las marcas que han obtenido un mayor crecimiento han sido Johnson & Johnson<\/strong> con 24 puntos, Nestl\u00e9 y Amazon<\/strong> con 15 puntos respectivamente, as\u00ed como Unliever<\/strong> con 13 puntos. Le sigue de cerca Microsoft.<\/strong> Estos ascensos se deben a la capacidad de todas por satisfacer las necesidades de sus clientes en medio de un per\u00edodo de incertidumbre marcado por la inflaci\u00f3n, el cambio clim\u00e1tico o el auge de la inteligencia artificial, entre otros factores.<\/p>\n

\"\"
Los ascensos m\u00e1s destacados incluyen a Microsoft, Unilever, Nestl\u00e9 y Amazon.<\/figcaption><\/figure>\n

\u00abEn un mundo donde la seguridad y la estabilidad son escasas, las marcas deben convertirse en faros de responsabilidad progresiva y acci\u00f3n basadas en el prop\u00f3sito. Deben actuar como faro de confianza […]\u00bb, expresa Jon Tipple,<\/strong> director de estrategia global de FutureBrand. No obstante, el \u00edndice FutureBrand<\/strong> apunta hacia una verdad: \u00abpara obtener una alta marca estima, las empresas deben fomentar la agilidad, encabezar la innovaci\u00f3n y adoptar una compromiso inquebrantable con las empresas responsabilidad social\u00bb. Finalmente, las marcas y empresas que velen por la fidelidad de sus consumidores hasta met\u00e9rselos en sus mentes y corazones son las que tender\u00e1n a estar en el top of mind.<\/p>\n","protected":false},"excerpt":{"rendered":"

El FutureBrand Index revela que las empresas que se centran en las necesidades de las personas son las que tienen la mayor puntuaci\u00f3n de marca.<\/p>\n","protected":false},"author":10966,"featured_media":179846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6179],"class_list":["post-179845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-tendencias"],"acf":[],"yoast_head":"\nApple y CATL lideran el top 10 global del FutureBrand 2023<\/title>\n<meta name=\"description\" content=\"El FutureBrand Index revela que las empresas que se centran en las necesidades de las personas son las que tienen la mayor puntuaci\u00f3n de marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=179845\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple y CATL lideran el top 10 global del FutureBrand 2023\" \/>\n<meta property=\"og:description\" content=\"El FutureBrand Index revela que las empresas que se centran en las necesidades de las personas son las que tienen la mayor puntuaci\u00f3n de marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=179845\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-03T11:07:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/FBi2023_00_portada.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1098\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Apple y CATL lideran el top 10 global del FutureBrand 2023\",\"datePublished\":\"2023-10-03T11:07:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845\"},\"wordCount\":438,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/FBi2023_00_portada.png\",\"keywords\":[\"tendencias\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=179845\",\"name\":\"Apple y CATL lideran el top 10 global del FutureBrand 2023\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/FBi2023_00_portada.png\",\"datePublished\":\"2023-10-03T11:07:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"El FutureBrand Index revela que las empresas que se centran en las necesidades de las personas son las que tienen la mayor puntuaci\u00f3n de marca.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=179845\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/FBi2023_00_portada.png\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/FBi2023_00_portada.png\",\"width\":1098,\"height\":614,\"caption\":\"FutureBrand presenta su esperado FutureBrand Index 2023.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179845#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple y CATL lideran el top 10 global del FutureBrand 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple y CATL lideran el top 10 global del FutureBrand 2023","description":"El FutureBrand Index revela que las empresas que se centran en las necesidades de las personas son las que tienen la mayor puntuaci\u00f3n de marca.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=179845","og_locale":"es_ES","og_type":"article","og_title":"Apple y CATL lideran el top 10 global del FutureBrand 2023","og_description":"El FutureBrand Index revela que las empresas que se centran en las necesidades de las personas son las que tienen la mayor puntuaci\u00f3n de marca.","og_url":"https:\/\/ipmark.com\/?p=179845","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-10-03T11:07:41+00:00","og_image":[{"width":1098,"height":614,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/FBi2023_00_portada.png","type":"image\/png"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=179845#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=179845"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Apple y CATL lideran el top 10 global del FutureBrand 2023","datePublished":"2023-10-03T11:07:41+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=179845"},"wordCount":438,"image":{"@id":"https:\/\/ipmark.com\/?p=179845#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/FBi2023_00_portada.png","keywords":["tendencias"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=179845","url":"https:\/\/ipmark.com\/?p=179845","name":"Apple y CATL lideran el top 10 global del FutureBrand 2023","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=179845#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=179845#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/FBi2023_00_portada.png","datePublished":"2023-10-03T11:07:41+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"El FutureBrand Index revela que las empresas que se centran en las necesidades de las personas son las que tienen la mayor puntuaci\u00f3n de marca.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=179845#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=179845"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=179845#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/FBi2023_00_portada.png","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/FBi2023_00_portada.png","width":1098,"height":614,"caption":"FutureBrand presenta su esperado FutureBrand Index 2023."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=179845#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Apple y CATL lideran el top 10 global del FutureBrand 2023"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179845"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179845\/revisions"}],"predecessor-version":[{"id":179865,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179845\/revisions\/179865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/179846"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}