{"id":179755,"date":"2023-10-02T12:16:54","date_gmt":"2023-10-02T10:16:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=179755"},"modified":"2023-10-02T12:16:54","modified_gmt":"2023-10-02T10:16:54","slug":"nace-pioneras-publicitarias-web-sobre-las-primeras-espanolas-que-trabajaron-en-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179755","title":{"rendered":"Nace Pioneras Publicitarias, web sobre las primeras espa\u00f1olas que trabajaron en publicidad"},"content":{"rendered":"<p><a href=\"https:\/\/lahistoriadelapublicidad.com\/pioneras-publicitarias\/\"><strong>Pioneras Publicitarias<\/strong><\/a> es una web en la que destacan las biograf\u00edas de las primeras mujeres espa\u00f1olas que trabajaron en publicidad en Espa\u00f1a. Esta ardua investigaci\u00f3n para recoger los perfiles ha sido elaborada por la Universidad de Valladolid y el Centro de Documentaci\u00f3n Publicitaria. El proyecto innovador\u00a0 ha durado casi dos a\u00f1os y sigue vigente para elaborar, con la mayor precisi\u00f3n, las biograf\u00edas de las primeras publicitarias con el fin de poner en lo alto su legado.<\/p>\n<p>As\u00ed es como el trabajo de Sergio Rodr\u00edguez, fundador del Centro de Documentaci\u00f3n Publicitaria junto a las profesoras de del Grado en Publicidad y RR.PP de la Universidad de Valladolid, Mar\u00eda Cruz Alvarado y Bego\u00f1a S\u00e1nchez han sido elementales para <strong>Pioneras Publicitarias.<\/strong><\/p>\n<p>La investigaci\u00f3n ha consistido en un profundo trabajo de indagaci\u00f3n en el que se ha recogido informaci\u00f3n de los documentales y entrevistas. Las<strong> pioneras publicitarias<\/strong> parten desde el per\u00edodo anterior a la Guerra Civil\u00a0 hasta la d\u00e9cada de los a\u00f1os 80. Las mujeres de la \u00e9poca anterior a la guerra m\u00e1s destacadas fueron <strong>Cecilia A.Mantua y Adolfina Rodr\u00edguez,<\/strong> entre otras. En los a\u00f1os 80 ya destacan personalidades de la publicidad como<strong> Isabel Yanguas y Mar\u00eda \u00c1ngeles Gonz\u00e1lez Lobo.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La labora de investigaci\u00f3n ha sido llevada a cabo por la Universidad de Valladolid y el Centro de Documentaci\u00f3n Publicitaria.<\/p>\n","protected":false},"author":10966,"featured_media":179758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-179755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pioneras Publicitarias, web de las primeras trabajadoras publicitarias espa\u00f1olas<\/title>\n<meta name=\"description\" content=\"Esta investigaci\u00f3n para recoger las biograf\u00edas ha sido elaborada por la Universidad de Valladolid y el Centro de Documentaci\u00f3n Publicitaria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=179755\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pioneras Publicitarias, web de las primeras trabajadoras publicitarias espa\u00f1olas\" \/>\n<meta property=\"og:description\" content=\"Esta investigaci\u00f3n para recoger las biograf\u00edas ha sido elaborada por la Universidad de Valladolid y el Centro de Documentaci\u00f3n Publicitaria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=179755\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T10:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/VS-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Nace Pioneras Publicitarias, web sobre las primeras espa\u00f1olas que trabajaron en publicidad\",\"datePublished\":\"2023-10-02T10:16:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755\"},\"wordCount\":234,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/VS-22.jpg\",\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=179755\",\"name\":\"Pioneras Publicitarias, web de las primeras trabajadoras publicitarias espa\u00f1olas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/VS-22.jpg\",\"datePublished\":\"2023-10-02T10:16:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Esta investigaci\u00f3n para recoger las biograf\u00edas ha sido elaborada por la Universidad de Valladolid y el Centro de Documentaci\u00f3n Publicitaria.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=179755\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/VS-22.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/VS-22.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Pioneras Publicitarias, la web que recoge la biograf\u00eda de las primeras mujeres que se sumergieron en la publicidad.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179755#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nace Pioneras Publicitarias, web sobre las primeras espa\u00f1olas que trabajaron en publicidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pioneras Publicitarias, web de las primeras trabajadoras publicitarias espa\u00f1olas","description":"Esta investigaci\u00f3n para recoger las biograf\u00edas ha sido elaborada por la Universidad de Valladolid y el Centro de Documentaci\u00f3n Publicitaria.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=179755","og_locale":"es_ES","og_type":"article","og_title":"Pioneras Publicitarias, web de las primeras trabajadoras publicitarias espa\u00f1olas","og_description":"Esta investigaci\u00f3n para recoger las biograf\u00edas ha sido elaborada por la Universidad de Valladolid y el Centro de Documentaci\u00f3n Publicitaria.","og_url":"https:\/\/ipmark.com\/?p=179755","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-10-02T10:16:54+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-22.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=179755#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=179755"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Nace Pioneras Publicitarias, web sobre las primeras espa\u00f1olas que trabajaron en publicidad","datePublished":"2023-10-02T10:16:54+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=179755"},"wordCount":234,"image":{"@id":"https:\/\/ipmark.com\/?p=179755#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-22.jpg","articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=179755","url":"https:\/\/ipmark.com\/?p=179755","name":"Pioneras Publicitarias, web de las primeras trabajadoras publicitarias espa\u00f1olas","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=179755#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=179755#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-22.jpg","datePublished":"2023-10-02T10:16:54+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Esta investigaci\u00f3n para recoger las biograf\u00edas ha sido elaborada por la Universidad de Valladolid y el Centro de Documentaci\u00f3n Publicitaria.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=179755#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=179755"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=179755#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-22.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-22.jpg","width":1920,"height":1080,"caption":"Pioneras Publicitarias, la web que recoge la biograf\u00eda de las primeras mujeres que se sumergieron en la publicidad."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=179755#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Nace Pioneras Publicitarias, web sobre las primeras espa\u00f1olas que trabajaron en publicidad"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179755"}],"version-history":[{"count":9,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179755\/revisions"}],"predecessor-version":[{"id":179772,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179755\/revisions\/179772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/179758"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}