{"id":179571,"date":"2023-09-28T16:50:08","date_gmt":"2023-09-28T14:50:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=179571"},"modified":"2023-09-28T16:50:08","modified_gmt":"2023-09-28T14:50:08","slug":"victoria-285-engloba-concepto-ser-mujer-nodeberia-riesgo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179571","title":{"rendered":"&#8216;Ser mujer no deber\u00eda ser un riesgo&#8217;, nuevo territorio de marca para AXA"},"content":{"rendered":"<p>Todo ello bajo el lema:<strong> \u00abser mujer no deber\u00eda ser un riesgo\u00bb.<\/strong> Adem\u00e1s, est\u00e1 pensada para ser distribuida en redes sociales al realizarse con un lenguaje claro y directo. Su protagonista, <strong>\u00abVictoria\u00bb<\/strong> repasa los avances de la igualdad en la sociedad y enumera lo que falta para cumplir esa igualdad total hasta envejecer y concienciar de todo el tiempo que verdaderamente queda.<\/p>\n<p>A su vez, la campa\u00f1a forma parte del manifiesto corporativo de<strong> AXA<\/strong> \u00bb <strong>\u00bfPor qu\u00e9 el futuro deber\u00eda ser un riesgo?\u00bb.<\/strong> As\u00ed es como la compa\u00f1\u00eda acoge al colectivo de las mujeres, quienes tienen un nivel de protecci\u00f3n menor que el que les corresponde. \u00bb [&#8230;] Que una compa\u00f1\u00eda de seguros como AXA se ponga como prop\u00f3sito el disminuir los riesgos para la mujer, no solo hacia dentro de la compa\u00f1\u00eda sino tambi\u00e9n poniendo su comunicaci\u00f3n al servicio de este objetivo, es una muy buena noticia. Y debemos ir a por m\u00e1s de esas buenas noticias. Todo el equipo de cliente ha sido tremendamente importante en la materializaci\u00f3n de esta idea y les estamos muy agradecidos por darnos la oportunidad de poder aportar nuestro granito en todo esto\u201d, comenta <strong>Gast\u00f3n Guetmonovitch<\/strong><em><strong>,<\/strong> chief creative officer<\/em> de <strong>Leo Burnett Espa\u00f1a.\u00a0<\/strong><\/p>\n<p>\u201c[&#8230;] Las cifras que arrojan los estudios Unwoman y Word Economic Forum son demoledoras. Como Compa\u00f1\u00eda Aseguradora, no podemos vivir de espaldas a la realidad y sentimos la necesidad de contribuir en la medida de nuestras posibilidades a mitigar los riesgos de la sociedad aportando la serenidad necesaria para mirar al futuro con plena confianza[&#8230;]. Cuando Leo Burnett nos present\u00f3 a Victoria, sab\u00edamos que ten\u00edamos ante nosotros todo un reto y no podemos estar m\u00e1s orgullosos de lo que hemos construido juntos\u201d, expresa <strong>Jes\u00fas Ram\u00edrez,<\/strong> director de la marca y publicidad de<strong> AXA Espa\u00f1a.<\/strong> El spot publicitario se lanz\u00f3 el 26 de septiembre en las redes sociales y estar\u00e1 activo durante dos semanas, incluyendo informaci\u00f3n amplia, consejos, as\u00ed como medidas para mejorar nuestro d\u00eda a d\u00eda.<\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;Victoria 285&quot;, nueva campa\u00f1a  para AXA que aplaude la igualdad de g\u00e9nero\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/fI1ZnI-aa3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leo Burnett crea una pieza llamada \u00abVictoria 285\u00bb que ha sido dirigida por Claudia Costafreda con producci\u00f3n en Roma y postproducci\u00f3n de La Metropolitana para la compa\u00f1\u00eda de seguros AXA. La pieza conciencia sobre todo el trabajo que queda por hacer para conseguir la igualdad de g\u00e9nero entre hombres y mujeres.<\/p>\n","protected":false},"author":10966,"featured_media":179589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-179571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Victoria 285&quot; engloba el concepto &quot;ser mujer no deber\u00eda ser un riesgo&quot;<\/title>\n<meta name=\"description\" content=\"AXA acoge al colectivo de las mujeres, quienes tienen un nivel de protecci\u00f3n menor que el que les corresponde.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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