{"id":179263,"date":"2023-09-25T13:11:52","date_gmt":"2023-09-25T11:11:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=179263"},"modified":"2023-09-25T13:11:52","modified_gmt":"2023-09-25T11:11:52","slug":"omg-ficha-a-virginia-casillas-como-business-development-director-de-transact","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179263","title":{"rendered":"OMG ficha a Virginia Casillas como &#8216;business development director&#8217; de Transact"},"content":{"rendered":"<p>Desde su posici\u00f3n, Virginia Casillas impulsar\u00e1 las ventas en el canal digital (marketplaces, retailers, DTC) de los clientes de OMG Transact, para hacer crecer el negocio digital de forma rentable. <strong>OMG Transact es la divisi\u00f3n especializada en consultor\u00eda de ecommerce y en servicios de retail media de Omnicom Media Group<\/strong> que cuenta ya con m\u00e1s de quince clientes de diversos sectores.<\/p>\n<p>Licenciada en Gesti\u00f3n Comercial y Marketing por ESIC Business&amp;Marketing School, Casillas cuenta con un M\u00e1ster de Direcci\u00f3n de Marketing e Innovaci\u00f3n Digital por el IE Business School Executive Education, y un Programa de Growth por Product Hackers School. Adem\u00e1s, cuenta con una dilatada <strong>experiencia en el lado del anunciante como <em>digital business director<\/em>, cosechada en empresas como Pernod Ricard y Global Premium Brands\/Vantguard<\/strong>, incluyendo etapas a lo largo de su carrera profesional en posiciones fuera de Espa\u00f1a, trabajando para m\u00faltiples mercados en Europa y LATAM, creando los departamentos de ecommerce en estas dos compa\u00f1\u00edas y liderando el lanzamiento de importantes marcas en el ecosistema digital. Ha sido consultora del ICEX ayudando a compa\u00f1\u00edas espa\u00f1olas en su internacionalizaci\u00f3n a trav\u00e9s de marketplaces B2B y B2C.<\/p>\n<p>\u00abMe uno al equipo OMG con gran ilusi\u00f3n por <strong>impulsar el crecimiento de la unidad de ecommerce<\/strong>. Un canal en el que, cada vez m\u00e1s, las empresas ven una forma de transformar sus negocios nacional e internacionalmente, a trav\u00e9s de la venta directa DTC, del retail media, de marketplaces B2B y B2C, del quick commerce, del social commerce\u2026 un canal apasionante repleto de innovaci\u00f3n y evoluci\u00f3n. Mi prop\u00f3sito es <strong>posicionar Transact en el mercado como el partner por excelencia con los mejores est\u00e1ndares de calidad y expertos para acompa\u00f1ar a las empresas en el camino de la optimizaci\u00f3n y rentabilidad de las ventas online<\/strong>\u201d, se\u00f1ala Casillas sobre su incorporaci\u00f3n.<\/p>\n<p>Por su parte, <strong>Marta S\u00e1ez, CTO de Omnicom Media Group<\/strong>, se\u00f1ala:\u00a0 \u00abLa incorporaci\u00f3n de Virginia al equipo nos ayudar\u00e1 a seguir consolidando el crecimiento de OMG Transact gracias a su visi\u00f3n y a su conocimiento profundo de las necesidades y retos de las marcas en el comercio digital\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virginia Casillas se incorpora al equipo de Omnicom Media Group como business development director de OMG Transact, la unidad especializada de ecommerce de la compa\u00f1\u00eda. Reportar\u00e1 a Marta S\u00e1ez, CTO de Omnicom Media Group y m\u00e1xima responsable de Transact en Espa\u00f1a.<\/p>\n","protected":false},"author":14,"featured_media":179264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2154],"class_list":["post-179263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OMG Transact ficha a Virginia Casillas<\/title>\n<meta name=\"description\" content=\"OMG Transact es la divisi\u00f3n de Omnicom Media Group especializada en consultor\u00eda ecommerce y servicios de retai media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=179263\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMG Transact ficha a Virginia Casillas\" \/>\n<meta property=\"og:description\" content=\"OMG Transact es la divisi\u00f3n de Omnicom Media Group especializada en consultor\u00eda ecommerce y servicios de retai media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=179263\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-25T11:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/foto-Marta-y-Virginia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179263#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179263\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"OMG ficha a Virginia Casillas como &#8216;business development director&#8217; 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