{"id":179260,"date":"2023-09-25T12:51:04","date_gmt":"2023-09-25T10:51:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=179260"},"modified":"2023-09-25T13:32:00","modified_gmt":"2023-09-25T11:32:00","slug":"amazon-incluira-anuncios-en-prime-video-a-partir-de-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179260","title":{"rendered":"Amazon incluir\u00e1 anuncios en Prime Video a partir de 2024"},"content":{"rendered":"<p><strong>Amazon suma su oferta de contenido en streaming, Amazon Prime Video, a la lista de plataformas OTT en incorporar anuncios a sus programas, pel\u00edculas y series. A partir de 2024, incluir\u00e1 anuncios en Prime Video comenzando con Estados Unidos, Reino Unido, Alemania y Canad\u00e1, y a los que se sumar\u00e1 m\u00e1s tarde en ese a\u00f1o el mercado espa\u00f1ol.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda que dirige Andy Jassy en el blog corporativo, con el objetivo de seguir invirtiendo en \u201ccontenido atractivo\u201d y hacer la inversi\u00f3n sostenible a largo plazo, desde comienzos de 2024 las series y pel\u00edculas de Prime V\u00eddeo contendr\u00e1n anuncios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPerseguimos tener muchos menos anuncios que en la televisi\u00f3n lineal y en otros proveedores de streaming de televisi\u00f3n\u201d, han asegurado. A\u00fan as\u00ed,<strong> aquellos usuarios que no quieran ver anuncios en Prime V\u00eddeo tendr\u00e1n que pagar una cuota mayor<\/strong>. De momento, ese gasto extra se ha anunciado para los residentes de Estados Unidos, que desde 2024 deber\u00e1n destinar 2,99 d\u00f3lares m\u00e1s al mes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda informar\u00e1 m\u00e1s tarde de ese nuevo coste en el resto de mercados al que llegar\u00e1n los anuncios. A saber, Reino Unido, Alemania y Canad\u00e1, a los que <strong>se sumar\u00e1n m\u00e1s tarde en ese mismo a\u00f1o Francia, Italia, Espa\u00f1a, M\u00e9xico y Australia.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ese coste extra no impedir\u00e1, sin embargo, la incorporaci\u00f3n de publicidad en las retransmisiones deportivas en directo que ofrece Prime Video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon se une as\u00ed a la lista de plataformas OTT que han comenzado a ofrecer planes con publicidad con el objetivo de elevar el n\u00famero de suscriptores. El caso m\u00e1s notorio en Espa\u00f1a es Netflix. Lanzado en noviembre de 2022, el AVOD de Netflix ha conseguido atraer a un 8,6% del total de abonados &#8211; m\u00e1s de la mitad, nuevos usuarios-,<a href=\"https:\/\/ipmark.com\/netflix-suma-nuevos-usuarios-gracias-al-fin-de-las-cuentas-compartidas\/\" target=\"_blank\" rel=\"noopener\"> aunque la cifra a nivel global todav\u00eda resulta escasa<\/a>, a juicio de la propia compa\u00f1\u00eda. Como tambi\u00e9n reducida es la inversi\u00f3n publicitaria gestionada, no compartida por la plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para la firma de comercio electr\u00f3nico, la incorporaci\u00f3n de anuncios en Prime V\u00eddeo podr\u00eda incrementar a\u00fan m\u00e1s sus ingresos publicitarios. Seg\u00fan los resultados de su segundo trimestre, <strong>las ventas de Amazon Advertising alcanzaron los 10.683 millones de d\u00f3lares, un 22% m\u00e1s que hace un a\u00f1o<\/strong>, superando el crecimiento de otras \u00e1reas como Amazon Web Services (AWS) (12%), suscripciones (14%) y servicios a terceros vendedores de su marketplace (18%).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La oferta de contenido en streaming de Amazon incorporar\u00e1 publicidad en varios mercados, entre ellos Espa\u00f1a. <\/p>\n","protected":false},"author":29,"featured_media":179262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2341,194],"class_list":["post-179260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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