{"id":179254,"date":"2023-09-25T12:40:28","date_gmt":"2023-09-25T10:40:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=179254"},"modified":"2023-09-25T12:40:28","modified_gmt":"2023-09-25T10:40:28","slug":"marc-morillas-el-secreto-del-relevo-familiar-esta-en-la-cultura-de-la-organizacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179254","title":{"rendered":"Marc Morillas: \u201cEl secreto del relevo familiar est\u00e1 en la cultura de la  organizaci\u00f3n\u201d"},"content":{"rendered":"<p>El evento fue introducido por el socio de auditor\u00eda y responsable del \u00e1rea de Private Empresa Familiar de EY, David Ruiz-Roso, quien destac\u00f3 la importancia de este tipo de\u00a0 foros para debatir sobre <strong>los retos de las empresas familiares espa\u00f1olas<\/strong>.<\/p>\n<p>Morillas, la agencia dedicada a la <strong>consultor\u00eda de marca y al dise\u00f1o m\u00e1s longeva de Espa\u00f1a<\/strong>, ha ganado recientemente la Menci\u00f3n Especial de los Premios\u00a0 Nacionales de Innovaci\u00f3n y Dise\u00f1o 2023 por su trayectoria y aportaci\u00f3n al\u00a0 dise\u00f1o espa\u00f1ol, el m\u00e1ximo reconocimiento otorgado en nuestro pa\u00eds que\u00a0 ser\u00e1 entregado por SM el Rey de Espa\u00f1a.\u00a0 Creada en 1962 en Barcelona de la mano de Antoni Morillas, pionero del\u00a0 dise\u00f1o gr\u00e1fico espa\u00f1ol reconocido internacionalmente. La compa\u00f1\u00eda ha sido liderada\u00a0 por tres generaciones distintas -Antoni, Llu\u00eds y Marc Morillas- y en la actualidad\u00a0 contin\u00faa siendo <a href=\"https:\/\/ipmark.com\/morillas-se-asocia-con-grupo-sp-para-potenciar-la-consultoria-de-marca-en-latam\/\">una empresa familiar con visi\u00f3n global<\/a>. \u00ab<strong>Las empresas familiares tenemos que ser capaces de ser flexibles\u201d, se\u00f1al\u00f3 Marc\u00a0 Morillas, que adem\u00e1s a\u00f1adi\u00f3 que \u201cel secreto del relevo familiar est\u00e1 en la cultura de la organizaci\u00f3n<\/strong>\u201d.<\/p>\n<p>En 2022 Morillas fue incluida entre las 11 mejores agencias del mundo en el ranking\u00a0 mundial elaborado por la World Brand Design Society de Londres, premiando su contribuci\u00f3n en el \u00e1mbito del branding. Sobre la<a href=\"https:\/\/aebrand.org\/morillas-premios-nacionales-innovacion-diseno-2023\/\"> Menci\u00f3n Especial\u00a0 de los Premios Nacionales de Innovaci\u00f3n y de\u00a0 Dise\u00f1o 2023<\/a>, Marc Morillas, actual CEO de la compa\u00f1\u00eda, coment\u00f3: \u201cPara nosotros significa\u00a0 un sue\u00f1o que inici\u00f3 mi abuelo hace 62 a\u00f1os, sigui\u00f3 mi padre <a href=\"https:\/\/ipmark.com\/aqui-lo-dejo-una-historia-sobre-branding-escrita-por-lluis-morillas\/\">Llu\u00eds<\/a> y continuamos a d\u00eda\u00a0 de hoy con un equipo comprometido con el dise\u00f1o y las marcas\u201d.<\/p>\n<p><span class=\"il\">Morillas<\/span>\u00a0cuenta con un equipo humano de m\u00e1s de 70 profesionales de 9 nacionalidades distintas dedicados a la creaci\u00f3n, la estrategia y el desarrollo de alrededor de\u00a0<b>350 proyectos al a\u00f1o<\/b> en m\u00e1s de 35 pa\u00edses,\u00a0 trabajando con compa\u00f1\u00edas l\u00edderes tanto en Espa\u00f1a, como a nivel internacional en: EEUU, China, Reino Unido, Guatemala, Israel, etc.<\/p>\n<p>Con esta edici\u00f3n de \u201cNo estoy de acuerdo\u201d de la mano de EY, Morillas cierra un nuevo\u00a0 foro que <strong>inici\u00f3 su recorrido en el pasado Madrid Design Festival<\/strong> y que recorre la\u00a0 geograf\u00eda nacional con paradas en diferentes ciudades de Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de branding Morillas ha reunido en la C\u00fapula de EY en Madrid a personalidades  del mundo de la empresa familiar y la comunicaci\u00f3n en su formato \u201cNo estoy de  acuerdo\u201d, un di\u00e1logo intergeneracional sobre la sucesi\u00f3n y las marcas m\u00e1s importantes  de nuestro pa\u00eds entre Llu\u00eds y Marc Morillas, presidente y CEO de la compa\u00f1\u00eda, respectivamente.  <\/p>\n","protected":false},"author":14,"featured_media":179257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-179254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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