{"id":179181,"date":"2023-09-22T12:51:01","date_gmt":"2023-09-22T10:51:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=179181"},"modified":"2023-09-22T12:51:01","modified_gmt":"2023-09-22T10:51:01","slug":"mapfre-presenta-el-desenlace-mano-tango","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=179181","title":{"rendered":"Mapfre presenta &#8216;El Desenlace&#8217;"},"content":{"rendered":"<p>Hay historias que se convirtieron en noticia. Hay personajes que fueron titulares en diversos medios de comunicaci\u00f3n hasta que se dej\u00f3 de hablar de ellos. Y los lectores y espectadores no volvieron a saber nada de ellos. En base a esto, <strong>Mapfre<\/strong> presenta en su nuevo spot <strong>&#8216;El Desenlace&#8217;<\/strong> el final de esas historias que quedaron inconclusas. La campa\u00f1a que muestra qu\u00e9 fue de los protagonistas y la recuperaci\u00f3n de sus negocios o sus vidas ha sido llevada a cabo por <strong>Tangoo de &amp;<\/strong>\u00a9.<\/p>\n<p>La agencia ha desarrollado con esta campa\u00f1a el impacto positivo del seguro como herramienta de bienestar social y tranquilidad. Todo ello bajo el respaldo de<strong> Mapfre.<\/strong> Para ello, <strong>Tangoo<\/strong> ha puesto en marcha un proceso de investigaci\u00f3n para dar con aquellos casos de \u00e9xito que fueron noticiables tiempo atr\u00e1s. El spot publicitario que tiene un enfoque de documental se compone de tres t\u00edtulos: <strong>Avanzar, Retomar y Volver.<\/strong> Y se auspician en el lema de \u00abUn d\u00eda fui noticia\u00bb para enfocarse en esos personajes que tras ser noticia, un d\u00eda dejaron de serlo.<\/p>\n<p><iframe loading=\"lazy\" title=\"&#039;El Desenlace&#039;, la nueva campa\u00f1a de Mapfre\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-EoVGZb1ets?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Tangoo de &#038;\u00a9 ha desarrollado con esta campa\u00f1a el impacto positivo del seguro como herramienta de bienestar social y tranquilidad.<\/p>\n","protected":false},"author":10966,"featured_media":179199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-179181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mapfre presenta &quot;El Desenlace&quot; de la mano de Tango\u00ba de &amp;\u00a9<\/title>\n<meta name=\"description\" content=\"La agencia ha desarrollado con esta campa\u00f1a el impacto positivo del seguro como herramienta de bienestar social y tranquilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=179181\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapfre presenta &quot;El Desenlace&quot; de la mano de Tango\u00ba de &amp;\u00a9\" \/>\n<meta property=\"og:description\" content=\"La agencia ha desarrollado con esta campa\u00f1a el impacto positivo del seguro como herramienta de bienestar social y tranquilidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=179181\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-22T10:51:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/VS-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Mapfre presenta &#8216;El Desenlace&#8217;\",\"datePublished\":\"2023-09-22T10:51:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181\"},\"wordCount\":197,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/VS-7.jpg\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=179181\",\"name\":\"Mapfre presenta \\\"El Desenlace\\\" de la mano de Tango\u00ba de &\u00a9\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/VS-7.jpg\",\"datePublished\":\"2023-09-22T10:51:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La agencia ha desarrollado con esta campa\u00f1a el impacto positivo del seguro como herramienta de bienestar social y tranquilidad.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=179181\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/VS-7.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/VS-7.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Tangoo consigue ahondar en el rol social de la aseguradora desde un marco creativo a trav\u00e9s de piezas documentales.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=179181#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mapfre presenta &#8216;El Desenlace&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mapfre presenta \"El Desenlace\" de la mano de Tango\u00ba de &\u00a9","description":"La agencia ha desarrollado con esta campa\u00f1a el impacto positivo del seguro como herramienta de bienestar social y tranquilidad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=179181","og_locale":"es_ES","og_type":"article","og_title":"Mapfre presenta \"El Desenlace\" de la mano de Tango\u00ba de &\u00a9","og_description":"La agencia ha desarrollado con esta campa\u00f1a el impacto positivo del seguro como herramienta de bienestar social y tranquilidad.","og_url":"https:\/\/ipmark.com\/?p=179181","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-09-22T10:51:01+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-7.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=179181#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=179181"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Mapfre presenta &#8216;El Desenlace&#8217;","datePublished":"2023-09-22T10:51:01+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=179181"},"wordCount":197,"image":{"@id":"https:\/\/ipmark.com\/?p=179181#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-7.jpg","articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=179181","url":"https:\/\/ipmark.com\/?p=179181","name":"Mapfre presenta \"El Desenlace\" de la mano de Tango\u00ba de &\u00a9","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=179181#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=179181#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-7.jpg","datePublished":"2023-09-22T10:51:01+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La agencia ha desarrollado con esta campa\u00f1a el impacto positivo del seguro como herramienta de bienestar social y tranquilidad.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=179181#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=179181"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=179181#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-7.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/VS-7.jpg","width":1920,"height":1080,"caption":"Tangoo consigue ahondar en el rol social de la aseguradora desde un marco creativo a trav\u00e9s de piezas documentales."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=179181#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Mapfre presenta &#8216;El Desenlace&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179181"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179181\/revisions"}],"predecessor-version":[{"id":179208,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/179181\/revisions\/179208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/179199"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}