{"id":178934,"date":"2023-09-20T11:32:16","date_gmt":"2023-09-20T09:32:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=178934"},"modified":"2023-09-20T11:32:16","modified_gmt":"2023-09-20T09:32:16","slug":"oscar-orellana-miembro-comite-ejecutivo-act","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178934","title":{"rendered":"\u00d3scar Orellana, nuevo miembro del Comit\u00e9 Ejecutivo de ACT"},"content":{"rendered":"<p><strong>\u00d3scar Orellana (Wundermann Thomson)<\/strong> se ha convertido en el nuevo fichaje de la Asociaci\u00f3n de Agencias de Creatividad Transformadora. Este nombramiento llega en un momento en el que <strong>Miguel Olivares (La Despensa) y Carmen Fern\u00e1ndez Alarc\u00f3n (Havas)<\/strong> renuevan su mandato. Tras la celebraci\u00f3n de la asamblea anual de ACT, el nuevo comit\u00e9 ejecutivo queda de esta forma:<\/p>\n<p>\u25cf Agust\u00edn Vivancos (PS21)<br \/>\n\u25cf Germ\u00e1n Silva (PINK)<br \/>\n\u25cf Miguel Conde (BAP&amp;Conde)<br \/>\n\u25cf Cristina Barturen (Arnold)<br \/>\n\u25cf Ricardo del Campo (Leo Burnett)<br \/>\n\u25cf Samanta J\u00fadez (DDB)<br \/>\n\u25cf Carmen Fern\u00e1ndez de Alarc\u00f3n (Havas)<br \/>\n\u25cf Miguel Olivares (La Despensa)<br \/>\n\u25cf Vicente Hern\u00e1ndez (M&amp;C Saatchi)<br \/>\n\u25cf Jose Luis Arbeo (DS Proyectos)<br \/>\n\u25cf \u00d3scar Orellana (Wunderman Thomson)<br \/>\nBalance de este a\u00f1o y objetivos para el siguiente<\/p>\n<h2>Balance del 2023 y objetivos para 2024<\/h2>\n<p><strong>Agust\u00edn Vivancos<\/strong> present\u00f3 durante la asamblea un balance de este 2023 en el que se ha puesto sobre la mesa el relanzamiento del <strong>festival El Sol en M\u00e1laga,<\/strong> la puesta en marcha de Foros ACT y el \u00edndice de Eficiencia en concursos. En esta celebraci\u00f3n que dio paso a debates sobre las buenas pr\u00e1cticas se puso el foco en el sector publicitario con el fin de mejorar las relaciones entre agencias y anunciantes hasta potenciar el valor de los profesionales al m\u00e1ximo. Por consiguiente,<strong> la ACT<\/strong> tiene como finalidad desarrollar propuestas basadas en el talento y la efectividad de los concursos p\u00fablicos y privados. \u201cComenzamos hace tres a\u00f1os con el compromiso de hacer una asociaci\u00f3n m\u00e1s s\u00f3lida, relevante e influyente. Hemos aumentado la representaci\u00f3n de la industria, y hoy, podemos decir que contamos con 36 de las mejores agencias de Espa\u00f1a, de las cuales la mitad son nuevas incorporaciones. Desde la ACT seguiremos generando valor y conectando a la sociedad con las marcas. Un valor que entre todos deberemos capturar y comunicar\u201d, comenta Vivancos, presidente de la ACT y CEO de <em>Jungle.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este nombramiento llega en momento en el que Miguel Olivares (La Despensa) y Carmen Fern\u00e1ndez Alarc\u00f3n (Havas) renuevan su mandato.<\/p>\n","protected":false},"author":10966,"featured_media":178940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-178934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d3scar Orellana, nuevo miembro del Comit\u00e9 Ejecutivo de ACT<\/title>\n<meta name=\"description\" content=\"Este nombramiento llega en 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