{"id":178932,"date":"2023-09-20T11:17:52","date_gmt":"2023-09-20T09:17:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=178932"},"modified":"2023-09-20T17:11:51","modified_gmt":"2023-09-20T15:11:51","slug":"musk-cambiara-el-modelo-publicitario-de-x-por-uno-basado-en-suscripciones","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178932","title":{"rendered":"Musk cambiar\u00e1 el modelo publicitario de X por uno basado en suscripciones"},"content":{"rendered":"<p><b>Un nuevo rev\u00e9s para los usuarios y tambi\u00e9n para los anunciantes de X, antigua Twitter. El propietario, Elon Musk, est\u00e1 avanzando en sus planes de monetizar la plataforma a trav\u00e9s de suscripciones en lugar del modelo publicitario tradicional.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La intenci\u00f3n de la compa\u00f1\u00eda es cobrar a cada usuario un \u201c<\/span><b>peque\u00f1o pago mensual por el uso de la plataforma X\u201d<\/b><span style=\"font-weight: 400;\">, indic\u00f3 Musk, en un evento reciente. El cambio de modelo de negocio basado en publicidad ser\u00e1 sustituido por un negocio basado en suscripciones. La plataforma ya ha aplicado otros cambios recientemente, el m\u00e1s representativo es que cualquier usuario <\/span><b>puede pagar una tarifa mensual para obtener la verificaci\u00f3n azul <\/b><span style=\"font-weight: 400;\">y una serie de ventajas a trav\u00e9s del servicio X Premium. No obstante, alrededor del 0,3% de los usuarios de X se han registrado a este servicio. Musk quiere ahora aumentar los ingresos por suscripci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El cambio de X hacia las suscripciones representa un cambio del modelo de negocio de la plataforma que, seg\u00fan indica Musk, est\u00e1 en \u201cdesacuerdo con la mayor\u00eda de los modelos de negocio basados en redes sociales\u201d que brindan acceso gratuito y monetizan a trav\u00e9s de publicidad dirigida.\u00a0<\/span><\/p>\n<blockquote><p><b>Cerca del 50% de los usuarios de EEUU publica menos de cinco veces al mes.<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Seg\u00fan el diario <\/span><i><span style=\"font-weight: 400;\">The Drum<\/span><\/i><span style=\"font-weight: 400;\">, el 49% de los usuarios adultos de Estados Unidos ha publicado menos de cinco veces al mes desde que abrieron sus cuentas, con datos de 2022 de Pew Research Center. Como indica Matt Navarra, consultor de redes sociales y analista del sector, recogido en este diario, \u201c<\/span><b>la mayor\u00eda de las personas que utilizan la\u00a0 plataforma X no crean ning\u00fan tipo de contenido<\/b><span style=\"font-weight: 400;\">. Y encontrar un muro de pago, no motivar\u00e1 a muchas personas para pagar\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ese sentido, Matt Navarra se\u00f1ala que s\u00f3lo un peque\u00f1o porcentaje de usuarios pagar\u00e1 finalmente una tarifa mensual, un modelo que resultar\u00e1 \u201cinsignificante en t\u00e9rminos de aumento de ingresos\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La reacci\u00f3n de los usuarios y la llegada de competidores de X, s\u00f3lo acelerar\u00e1 la ca\u00edda de la propia plataforma. Seg\u00fan este medio, un beneficiario de esta situaci\u00f3n podr\u00eda ser <\/span><b>Threads<\/b><span style=\"font-weight: 400;\">, de Meta, que experiment\u00f3 un incremento de usuarios desde su lanzamiento a principios de verano.\u00a0<\/span><\/p>\n<pre>M\u00e1s informaci\u00f3n del cambio de Twitter a X, <a href=\"https:\/\/ipmark.com\/informes\/de-twitter-a-x-error-o-acierto-de-elon-musk\/\">aqu\u00ed<\/a>.<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma tiene la intenci\u00f3n de cobrar a cada usuario una tarifa mensual por el uso de la red social.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":178933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,148],"class_list":["post-178932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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