{"id":178883,"date":"2023-09-20T10:47:15","date_gmt":"2023-09-20T08:47:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=178883"},"modified":"2023-09-20T10:47:15","modified_gmt":"2023-09-20T08:47:15","slug":"apple-planea-lanzar-su-propio-dsp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178883","title":{"rendered":"Apple planea lanzar su propio DSP"},"content":{"rendered":"<p><b>El gigante tecnol\u00f3gico Apple ya anunciaba el a\u00f1o pasado sus intenciones de desarrollar una herramienta de oferta para comprar publicidad program\u00e1tica, lo que se conoce como Demand Side Platforms (DSP). En estos espacios, anunciantes y agencias compran inventario de forma automatizada.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan indic\u00f3 Apple al diario <\/span><i><span style=\"font-weight: 400;\">Digiday<\/span><\/i><span style=\"font-weight: 400;\">, la compa\u00f1\u00eda prev\u00e9 desarrollos importantes en su mercado de tecnolog\u00eda publicitaria, a\u00f1adiendo que estos avances podr\u00edan \u201ctener consecuencias significativas para los propietarios de medios y sus proveedores\u201d. Sin embargo, este medio informa que esta tecnolog\u00eda no tiene fecha de salida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple requiere de esta tecnolog\u00eda DSP para <\/span><b>hacer crecer su negocio publicitario,<\/b><span style=\"font-weight: 400;\"> ya que los anunciantes lo tienen m\u00e1s dif\u00edcil para comprar anuncios en las propiedades de la compa\u00f1\u00eda tecnol\u00f3gica, seg\u00fan un art\u00edculo publicado por <\/span><i><span style=\"font-weight: 400;\">Digiday<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta noticia, se\u00f1alaban que \u201cel DSP es lo que necesitan y es en lo que est\u00e1n trabajando\u201d. Apple, al igual que Amazon, tiene intenciones de implementar este servicio en Apple Store, Apple News, Apple TV, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mientras tanto, <\/span><b>Apple sigue trabajando con proveedores de tecnolog\u00eda publicitaria<\/b><span style=\"font-weight: 400;\">, especialmente cuando se trata de la privacidad del usuario. La compa\u00f1\u00eda tiene un conjunto de herramientas (tambi\u00e9n conocidas como API) que las empresas publicitarias pueden utilizar para comprar anuncios de b\u00fasqueda, ya sea directamente o mediante programaci\u00f3n a trav\u00e9s de la plataforma <\/span><a href=\"https:\/\/ipmark.com\/apple-search-ads-primera-opcion-publicidad-in-app-ios\/\"><b>Apple Search Ads<\/b><\/a><b>. <\/b>\u201cEs como tener una herramienta especializada para comprar anuncios de b\u00fasqueda, donde los profesionales de marketing no tienen que iniciar sesi\u00f3n en la plataforma de Apple\u201d, se\u00f1alan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda busca que su negocio publicitario crezca al implementar esta tecnolog\u00eda, en la que anunciantes y agencias puedan comprar espacios de forma autom\u00e1tica en sus plataformas.<\/p>\n","protected":false},"author":30,"featured_media":136733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,50],"class_list":["post-178883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple planea lanzar su propio DSP<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda quiere que su negocio publicitario crezca al implementar esta tecnolog\u00eda de oferta de publidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=178883\" \/>\n<meta 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