{"id":178577,"date":"2023-09-15T08:36:26","date_gmt":"2023-09-15T06:36:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=178577"},"modified":"2023-09-18T13:44:46","modified_gmt":"2023-09-18T11:44:46","slug":"club-marketing-barcelona-da-luz-verde-podcast-one-2-one","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178577","title":{"rendered":"El Club Marketing Barcelona da luz verde al podcast One2One"},"content":{"rendered":"<p>La necesidad de las marcas por mantener <strong>conversaciones con el p\u00fablico y promover un v\u00ednculo emocional que de pie a la participaci\u00f3n<\/strong> han llevado a el <strong>Club Marketing Barcelona<\/strong> a dar rienda suelta a <strong>One2One.<\/strong> Basado en un podcast con diferentes expertos y emprendedores en marketing e innovaci\u00f3n, esta pieza radiof\u00f3nica cuenta con la colaboraci\u00f3n de<strong> Caixabank.<\/strong><\/p>\n<p>A esta iniciativa se ha sumado <strong>Oscar Ordo\u00f1ez.<\/strong> El director de <em>marketing &amp; experience<\/em> de <strong>Caixabank<\/strong> se\u00f1ala que <strong>One2One<\/strong> es capaz de establecer conversaciones interesantes sobre las oportunidades y retos a los que se enfrentan los profesionales del marketing en plena actualidad.\u00a0 El uso del branded content y la finalidad de trasmitir valores con cierta carga de entretenimiento hacen que la apuesta de el <strong>Club Marketing Barcelona<\/strong> adopte la denominaci\u00f3n <strong>\u00abmarketing de acompa\u00f1amiento\u00bb.<\/strong> Esta alusi\u00f3n al podcast ha sido bautizada por Ordo\u00f1ez, quien ahonda en la personalizaci\u00f3n como un factor importante que prima en la visi\u00f3n que tienen los consumidores hacia las marcas.<\/p>\n<p><strong>Lluis Torra <\/strong><strong>,<\/strong> presidente del<strong> Club Marketing Barcelona,<\/strong> conducir\u00e1 <strong>One2One,<\/strong> un podcast que generar\u00e1 emociones en sectores complejos y\u00a0 que se centra en los verdaderos intereses del p\u00fablico afiliado al marketing, as\u00ed como a la publicidad. Todo ello con el fin de dar una serie de perspectivas que encaminan hacia la innovaci\u00f3n y el \u00e9xito en este sector. Finalmente, el<strong> 14 de octubre<\/strong> tendr\u00e1 lugar una nueva conversaci\u00f3n en la que destacar\u00e1 <strong>Gen\u00eds Roca,<\/strong> experto en innovaci\u00f3n y transformaci\u00f3n digital.<\/p>\n<p><iframe loading=\"lazy\" title=\"One2One Podcast #1 | Oscar Ordo\u00f1ez\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/bNoKEYU5DjM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lluis Torra, presidente del Club Marketing Barcelona, conducir\u00e1 One2One, un podcast que genera emociones en sectores complejos.<\/p>\n","protected":false},"author":10966,"featured_media":178581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-178577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Club Marketing Barcelona da luz verde al podcast One2One<\/title>\n<meta name=\"description\" content=\"Lluis Torra, presidente del Club Marketing Barcelona conducir\u00e1 One2One, un podcast que generar emociones en sectores complejos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=178577\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Club Marketing Barcelona da luz verde al podcast One2One\" \/>\n<meta property=\"og:description\" content=\"Lluis Torra, presidente del Club Marketing Barcelona conducir\u00e1 One2One, un podcast que generar emociones en sectores complejos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=178577\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-15T06:36:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-18T11:44:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/ordonez-noticia-lado.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"524\" \/>\n\t<meta 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