{"id":178411,"date":"2023-09-13T16:28:29","date_gmt":"2023-09-13T14:28:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=178411"},"modified":"2023-09-13T16:28:29","modified_gmt":"2023-09-13T14:28:29","slug":"magnite-alia-scope-3-lucha-sostenibilidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178411","title":{"rendered":"Magnite anuncia su asociaci\u00f3n mundial con Scope3"},"content":{"rendered":"<p style=\"font-weight: 400;\">En su lucha por la sostenibilidad reflejada en sus campa\u00f1as, <strong>Magnite<\/strong> anunci\u00f3 recientemente su asociaci\u00f3n mundial con <strong>Scope3.<\/strong> La finalidad no es otra que fomentar a que los datos sobre las emisiones de carbono puedan estar disponibles en la plataforma omnicanal de Magnite. Este hecho ayudar\u00e1, en gran medida, a que los anunciantes puedan hacer sus propias evaluaciones sobre las emisiones de carbono y puedan dar forma a nuevos objetivos que contribuyan a las mejoras con el medio ambiente.<\/p>\n<p style=\"font-weight: 400;\">\u00abNuestra asociaci\u00f3n con Scope3 es una de las muchas formas en que estamos incorporando la sostenibilidad a nuestros flujos de trabajo para ayudar a nuestros clientes a conocer mejor sus emisiones de carbono, con el objetivo de crear un futuro m\u00e1s respetuoso con el medio\u00a0ambiente\u00bb,\u00a0 manifest\u00f3 <strong>Sean Buckley,<\/strong> <em>Chief Revenue Officer <\/em>de<strong> Magnite.<\/strong>\u00a0Todo esto sin antes aclarar que como la mayor <strong>SSP<\/strong> independiente que administra el inventario publicitario y los datos tienen que minimizar su impacto medioambiental. De esta forma, Magnite colabora mano a mano con editores y profesionales del marketing, as\u00ed como otros sectores para que sus innovaciones sean eficientes desde el punto de vista de la energ\u00eda.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u00abLos datos sobre emisiones que proporciona Scope3 son m\u00e1s eficaces cuando pueden aprovecharse a gran escala, y una SSP de la magnitud y la reputaci\u00f3n de Magnite est\u00e1 bien posicionada para influir de forma significativa en nuestro impacto colectivo\u00bb<\/strong>, afirma <strong>Brenda Tuohig<\/strong>, <em>Chief Commercial Officer<\/em> de<strong> Scope3<\/strong>. Tuohig tambi\u00e9n se\u00f1al\u00f3 que el objetivo de esta alianza es lograr un ecosistema publicitario en el que ambos equipos vayan de la mano. En vistas a esta colaboraci\u00f3n, Magnite ofrecer\u00e1 productos <strong>Green Media Products<\/strong> basados en datos de Scope3. Estos datos de emisiones son de los m\u00e1s completos y detallados del sector y permiten medir las emisiones de carbono de la publicidad digital.<\/p>\n<p style=\"font-weight: 400;\">\u00abLa sostenibilidad es una prioridad para IPG Mediabrands, y nos esforzamos por garantizar que nuestros clientes inviertan sus presupuestos de medios de comunicaci\u00f3n en las v\u00edas m\u00e1s eficientes y ecol\u00f3gicas para obtener una oferta de primera calidad\u00bb, garantiza<strong> Martin Bryan,<\/strong> <em>Global Chief Sustainability Officer<\/em> de IPG<em>. <\/em>Bryan tambi\u00e9n se\u00f1al\u00f3 que llevan tiempo trabajando con <strong>Magnite<\/strong> en la optimizaci\u00f3n para reducir los residuos innecesarios. El miembro de <strong>IPG<\/strong> concluy\u00f3 diciendo que acogen los datos de <strong>Scope3<\/strong> ubicados en el inventario de Magnite porque proporcionan transparencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magnite ofrecer\u00e1 productos Green Media Products basados en datos de Scope3. Estos datos de emisiones son de los m\u00e1s completos del sector.<\/p>\n","protected":false},"author":10966,"featured_media":178412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-178411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite se al\u00eda a Scope 3 en la lucha por la sostenibilidad<\/title>\n<meta name=\"description\" content=\"Magnite ofrecer\u00e1 productos Green Media Products basados en datos de Scope3. 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