{"id":178314,"date":"2023-09-12T12:59:45","date_gmt":"2023-09-12T10:59:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=178314"},"modified":"2023-09-12T13:10:26","modified_gmt":"2023-09-12T11:10:26","slug":"mccann-lanza-su-nueva-unidad-de-negocio-mccann-content-studios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178314","title":{"rendered":"McCann lanza su nueva unidad de negocio McCann Content Studios\u00a0"},"content":{"rendered":"<p><b>McCann apuesta por el marketing de influencers y lanza al mercado su nueva unidad McCann Content Studios, que brinda a los clientes una capacidad global para marketing social y de influencers, as\u00ed como para un comercio conectado v\u00eda redes sociales.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La agencia de influencers de IPG, <\/span><b>ITB<\/b><span style=\"font-weight: 400;\">, se unir\u00e1 a la nueva unidad, as\u00ed como <\/span><b>McCann Live<\/b><span style=\"font-weight: 400;\">, la pr\u00e1ctica de redes sociales de la red que ha sido pionera en el trabajo para clientes como Aldi en el Reino Unido y Converse en Estados Unidos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">McCann Content Studios albergar\u00e1 las capacidades de estrategia <strong>en redes sociales y de influencers de la red;<\/strong> ideaci\u00f3n creativa en RRSS y creaci\u00f3n de contenidos; estrategias y activaci\u00f3n de audiencia y conexi\u00f3n en redes sociales; cocreaci\u00f3n y producci\u00f3n de contenidos de influencers; y medici\u00f3n y optimizaci\u00f3n del rendimiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lanzada en 2006 con oficinas en Los \u00c1ngeles, Nueva York y Londres, <strong>ITB<\/strong> tiene un historial de \u00e9xito activando personas influyentes para promover plataformas de marca para clientes como Unilever y Mastercard. Al combinar esta capacidad con la ofertas en redes sociales de comercio y branding de McCann, la agencia permite a los clientes <\/span><b>tener acceso a un completo servicio de contenido social y capacidad de marketing de influencers<\/b><span style=\"font-weight: 400;\"> que elimina los espacios entre redes sociales y la influencia que han surgido en la industria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMcCann Content Studios brindar\u00e1 a nuestros clientes <\/span><b>una manera de participar en la econom\u00eda de los creadores y co-crear con ellos<\/b><span style=\"font-weight: 400;\"> sin perder la perspectiva \u00fanica y la voz social de su marca, obteniendo lo mejor de ambos mundos\u201d, dijo Daryl Lee, CEO global de McCann y McCann Worldgroup.<\/span><\/p>\n<h3><b>L\u00edderes de la nueva unidad<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La nueva unidad McCann Content Studios llega con tres nombramientos:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Amit Sutha<\/b><span style=\"font-weight: 400;\"> ha sido nombrado <\/span><strong><i>president and global chief client officer<\/i><\/strong><span style=\"font-weight: 400;\"> de McCann Content Studios, reportando a Daryl Lee. Hasta ahora, global\u00a0 chief client officer y global president of performance &amp; campaign content en Mediabrands Content Studios. Antes de ocupar este puesto, fue CEO de UM Worldwide en Malasia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00f3nica Tailor,<\/b><span style=\"font-weight: 400;\"> exdirectora global de McCann Live, ha sido ascendida a<\/span><i><span style=\"font-weight: 400;\"><strong> chief social marketing officer<\/strong> <\/span><\/i><span style=\"font-weight: 400;\">de McCann y McCann Content Studios. Ayud\u00f3 al equipo Aldi integrado de McCann a hacerse mundialmente conocido al crear una voz de marca y el storytelling de marca que maximiza la atenci\u00f3n y la conversi\u00f3n social, mejor ilustrada por la campa\u00f1a \u201cLiberen a Cuthbert\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crystal Malachias<\/b><span style=\"font-weight: 400;\"> ha sido nombrada<strong> <em>global head of influencer<\/em><\/strong> de McCann Content Studios, y, anteriormente, era la SVP, global growth &amp; innovation en ITB. Experta en marketing de influencers, su conocimiento abarca el mundo de las publicaciones, incluidos puestos en <\/span><i><span style=\"font-weight: 400;\">Hearst<\/span><\/i><span style=\"font-weight: 400;\">, Say Media al igual que ayudar a lanzar Refinery29 en el Reino Unido.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Esta nueva unidad albergar\u00e1 las capacidades de estrategia en redes sociales y de influencers de la red, entre otras funciones.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":178320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,148],"class_list":["post-178314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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