{"id":178285,"date":"2023-09-12T12:38:20","date_gmt":"2023-09-12T10:38:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=178285"},"modified":"2023-09-12T12:38:20","modified_gmt":"2023-09-12T10:38:20","slug":"le-tribute-marca-ginebra-mezcal-rinde-homenaje-ser-humano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178285","title":{"rendered":"La ginebra LE Tribute rinde un homenaje al ser humano"},"content":{"rendered":"<p>Un chimpanc\u00e9 se sienta en el sof\u00e1 de una habitaci\u00f3n, enciende la televisi\u00f3n y es testigo de una serie de im\u00e1genes. Estas est\u00e1n acompa\u00f1adas por una voz en off que narra conceptos muy ligados al ser humano del siglo XXI. La libertad, el esclavismo tecnol\u00f3gico, la inteligencia emocional y la inteligencia artificial son s\u00f3lo algunos de los conceptos que recoge la primera campa\u00f1a creada por <strong>PINK<\/strong> para <strong>LE Tribute.<\/strong> Esta es la forma que tiene la boutique creativa de hacer un homenaje al ser humano y lo hace trav\u00e9s de la marca de ginebra, mezcal y t\u00f3nica de la empresa catalana MG Destiler\u00edas.<\/p>\n<p>La pel\u00edcula dura 110 segundos y tiene por mensaje el siguiente: <strong>\u00abNo hay nada m\u00e1s humano que evolucionar. Tom\u00e1oslo en serio\u00bb.<\/strong> El procedimiento de esta pieza audiovisual consisti\u00f3 en grabar al simio capturando sus movimientos naturales, establecer un modelo 3D de su cara y coger la voz de <strong>Miguel \u00c1ngel Jenner,<\/strong> actor que puso la voz a Samuel L. Jackson. Por medio de la Inteligencia Artificial se logr\u00f3 mover la boca del actor al comp\u00e1s de la del primate.<\/p>\n<h2>El reto de la propuesta creativa para LE Tribute<\/h2>\n<p>\u00abEl reto era may\u00fasculo: trasladar a una campa\u00f1a los valores de una marca que quiere ser diferente y romper las reglas del mercado. Nos pareci\u00f3 interesante transmitir esa disrupci\u00f3n a trav\u00e9s de una ejecuci\u00f3n muy notoria, inteligente y retadora a la vez que no dejar\u00e1 indiferente a nadie\u00bb, explica<strong>\u00a0Germ\u00e1n Silva, CEO de PINK,<\/strong> boutique creativa de Jungle. De acuerdo con \u00e9l, <strong>Manuel Gir\u00f3,<\/strong> <strong>CEO de MG Destiler\u00edas,<\/strong> la empresa catalana detr\u00e1s de LE Tribute, detall\u00f3 que la marca necesita un mensaje rompedor que ha sabido captar muy bien <strong>PINK.\u00a0<\/strong> Para ultimar detalles, la pieza larga de 110 segundos y la corta de 20 segundos que se han hecho eco en redes sociales y canales digitales ha sido producida por la agencia <strong>Albi\u00f1ana Films<\/strong> y dirigida por <strong>Rams\u00e9s Albi\u00f1ana.\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"LE TRIBUTE \u00b7 Pink\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/67Dz4dtLMiA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La libertad, el esclavismo tecnol\u00f3gico, la inteligencia emocional y la Inteligencia Artificial son algunos de los conceptos que recoge la primera campa\u00f1a de PINK para LE Tribute.<\/p>\n","protected":false},"author":10966,"featured_media":178288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-178285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LE Tribute, marca de ginebra y mezcal, rinde un homenaje al ser humano<\/title>\n<meta name=\"description\" content=\"La libertad, el esclavismo tecnol\u00f3gico, la inteligencia emocional y la inteligencia artificial son algunos de los conceptos que recoge la primera campa\u00f1a de PINK para LE Tribute.\" \/>\n<meta name=\"robots\" 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