{"id":178074,"date":"2023-09-08T09:27:14","date_gmt":"2023-09-08T07:27:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=178074"},"modified":"2023-09-08T09:27:14","modified_gmt":"2023-09-08T07:27:14","slug":"eventos-con-influencers-las-claves-para-triunfar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178074","title":{"rendered":"Eventos con influencers: las claves para triunfar"},"content":{"rendered":"

Los influencers, lejos de ser un colectivo con fecha de caducidad, han logrado profesionalizar\u00a0 su trabajo y convertirse en un elemento clave a tener en cuenta en cada <\/span>estrategia de\u00a0 comunicaci\u00f3n<\/b>. Son el nexo que unifica la estrategia digital y la offline, e incluirlos entre los\u00a0 asistentes a un evento contribuye a lograr una mayor difusi\u00f3n del mismo.\u00a0\u00a0<\/span><\/p>\n

Los <\/span>prescriptores de marca <\/b>han revolucionado la publicidad y la comunicaci\u00f3n: se han convertido en un referente que aporta credibilidad a los consumidores. \u00bfSabes cu\u00e1les son\u00a0 las claves para exprimir al m\u00e1ximo su participaci\u00f3n en un evento?\u00a0<\/span><\/p>\n

    \n
  1. Acota cu\u00e1l va a ser su papel en el evento\u00a0<\/b><\/li>\n<\/ol>\n

    Cuando contamos con un influencer en nuestro evento, existen muchas opciones para\u00a0 optimizar la colaboraci\u00f3n.\u00a0\u00a0<\/span><\/p>\n

      \n
    • Promoci\u00f3n del evento a trav\u00e9s de publicaciones.\u00a0<\/span><\/li>\n
    • Asistencia al evento para que sea un reclamo para prensa y asistentes. \u25cf Asistencia al evento y retransmisi\u00f3n a trav\u00e9s de RRSS.\u00a0\u00a0<\/span><\/li>\n
    • Participaci\u00f3n activa durante el evento impartiendo una charla.\u00a0\u00a0<\/span><\/li>\n
    • Compromiso con el evento antes, durante y despu\u00e9s del mismo para aumentar el\u00a0 posicionamiento de la marca.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n

      Llegar a un acuerdo con el perfil que elijamos depender\u00e1 del objetivo que perseguimos y del\u00a0 fee que plantee, que variar\u00e1 mucho dependiendo de cu\u00e1l sea su funci\u00f3n durante el evento.\u00a0<\/span><\/p>\n

        \n
      1. Define el n\u00famero de publicaciones\u00a0<\/b><\/li>\n<\/ol>\n

        Antes de firmar un contrato, ser\u00e1 importante definir el n\u00famero de publicaciones que va a\u00a0 realizar el influencer y su formato. Aunque la capacidad de improvisaci\u00f3n es uno de los\u00a0 principales valores de los prescriptores de marca, ser\u00e1 necesario dejar claras las necesidades\u00a0 por parte de la marca y el estilo de publicaciones que se van a realizar.\u00a0\u00a0<\/span><\/p>\n

          \n
        1. Sinergias entre influencers\u00a0<\/b><\/li>\n<\/ol>\n

          Si vamos a elegir varios influencers, es muy importante tener en cuenta que tengan una\u00a0 relaci\u00f3n previa entre ellos o que compartan valores o estilo de vida. De esa forma lograremos\u00a0 que las publicaciones resulten naturales y atractivas para el p\u00fablico al que nos dirigimos.\u00a0\u00a0<\/span><\/p>\n

          Es posible realizar alguna din\u00e1mica o hacer alguna propuesta previa para que los influencers\u00a0 puedan interactuar entre ellos durante la celebraci\u00f3n del evento y que la comunicaci\u00f3n quede\u00a0 reforzada.\u00a0<\/span><\/p>\n

            \n
          1. Influencers que compartan valores con la marca\u00a0<\/b><\/li>\n<\/ol>\n

            Adem\u00e1s de valores entre ellos, es fundamental que el mensaje de la marca vaya acorde con\u00a0 el estilo de publicaciones de los influencers. Tomarse el tiempo necesario para elegir los\u00a0 perfiles con los que vamos a colaborar ser\u00e1 fundamental para que la campa\u00f1a se desarrolle\u00a0 con \u00e9xito y sin poner en riesgo la reputaci\u00f3n de la marca.\u00a0\u00a0<\/span><\/p>\n

              \n
            1. Contin\u00faa el evento de forma online con alguna campa\u00f1a\u00a0\u00a0<\/b><\/li>\n<\/ol>\n

              Si la participaci\u00f3n del influencer en un evento ha arrojado unos resultados positivos, \u00bfpor\u00a0 qu\u00e9 no continuar la campa\u00f1a a trav\u00e9s de redes sociales? El prescriptor podr\u00e1 seguir\u00a0 hablando del evento dando a conocer los mejores momentos del mismo, o bien lanzar un\u00a0 plan complementario que sirva para reforzar la idea global que se ha lanzado durante el\u00a0 evento.\u00a0\u00a0<\/span><\/p>\n

              Trabajar un buen plan creativo previo al evento ser\u00e1 clave<\/b>. \u00a1Todas las ideas son\u00a0 bienvenidas para lograr cautivar tanto a los invitados como a la audiencia online!\u00a0<\/span><\/p>\n

              Hacemos con pasi\u00f3n aquello que siempre mover\u00e1 al mundo: conectar emociones.\u00a0 \u00bfConectamos? connecting@bcdme.es<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

              Los prescriptores de marca han revolucionado la publicidad y la comunicaci\u00f3n: se han convertido en un referente que aporta credibilidad a los consumidores.<\/p>\n","protected":false},"author":30,"featured_media":178075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6504],"tags":[925],"class_list":["post-178074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conectando-emociones-by-bcd-me","tag-marketing-de-influencers"],"acf":[],"yoast_head":"\nEventos con influencers: las claves para triunfar<\/title>\n<meta name=\"description\" content=\"Los prescriptores de marca se han convertido en un referente que aporta credibilidad a los consumidores, recoge este art\u00edculo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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