{"id":178002,"date":"2023-09-07T11:28:59","date_gmt":"2023-09-07T09:28:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=178002"},"modified":"2023-09-07T12:18:20","modified_gmt":"2023-09-07T10:18:20","slug":"nielsen-despedira-el-9-de-su-plantilla-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=178002","title":{"rendered":"Nielsen despedir\u00e1 al 9% de su plantilla global\u00a0"},"content":{"rendered":"

Nielsen despedir\u00e1 alrededor del 9% de su plantilla global, en un esfuerzo estrat\u00e9gico de reducir sus gastos y mejorar los m\u00e1rgenes de ingresos. Es probable que esta ronda de despidos afecte a m\u00e1s de 1.000 empleados en todo el mundo.<\/b><\/p>\n

Un portavoz de la compa\u00f1\u00eda ha se\u00f1alado a <\/span>AdAge <\/span><\/i>que Nielsen seguir\u00e1 priorizando las \u00e1reas que impulsen la innovaci\u00f3n y el futuro de la medici\u00f3n cross-media. Las personas afectadas tendr\u00e1n indemnizaciones, posible recolocaci\u00f3n en otro lugar y seguro m\u00e9dico para que la transici\u00f3n sea m\u00e1s sencilla.<\/span><\/p>\n

Por otra parte, este medio se\u00f1ala que en las \u00faltimas semanas personas cercanas declararon que se iban a producir despidos para <\/span>el 30% del equipo del departamento de desarrollo de productos de Nielsen Audience Measurement. <\/b>El objetivo era ahorrar en general unos 200 millones de d\u00f3lares al a\u00f1o y as\u00ed reducir la deuda de unos 10.000 millones de d\u00f3lares.<\/span><\/p>\n

Ronda de despidos desde enero<\/b><\/h3>\n

No es la primera ronda de despidos. A principios de a\u00f1o, Nielsen tambi\u00e9n redujo el n\u00famero de trabajadores de la compa\u00f1\u00eda en todos los departamentos, incluida su divisi\u00f3n de audio. La cifra rondaba el centenar de empleados.<\/span> Nielsen despidi\u00f3 a Brad Kelly, el m\u00e1ximo responsable de la divisi\u00f3n de audio desde 2016.<\/b> Tras este movimiento, la compa\u00f1\u00eda combin\u00f3 sus negocios de audio y televisi\u00f3n, bajo la direcci\u00f3n de Catherine Herkovic.<\/span><\/p>\n

A finales de 2021, Nielsen contaba con 15.000 personas en todo el mundo, incluidos unos 1.000 trabajadores a tiempo parcial, del total unos 6.200 est\u00e1n en EEUU, 1.200 en el resto de Am\u00e9rica, 2.900 en Europa y 4.500 en las regiones de Asia, Pac\u00edfico, Medio Oriente y \u00c1frica.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Seg\u00fan fuentes cercanas, el 30% de los recortes podr\u00eda ser del departamento de Nielsen Audience Measurement.<\/p>\n","protected":false},"author":30,"featured_media":149228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[398],"class_list":["post-178002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-investigacion"],"acf":[],"yoast_head":"\nNielsen despedir\u00e1 el 9% de su plantilla global\u00a0<\/title>\n<meta name=\"description\" content=\"Seg\u00fan fuentes cercanas, el 30% de los recortes podr\u00edan venir del departamento de Nielsen Audience Measurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=178002\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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