{"id":177930,"date":"2023-09-06T12:01:02","date_gmt":"2023-09-06T10:01:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=177930"},"modified":"2023-09-14T13:55:07","modified_gmt":"2023-09-14T11:55:07","slug":"espana-se-hace-con-13-medallas-en-los-gerety-awards-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=177930","title":{"rendered":"Espa\u00f1a se hace con 13 medallas en los Gerety Awards 2023"},"content":{"rendered":"<p><strong>Espa\u00f1a ha resultado ser el cuarto pa\u00eds m\u00e1s galardonado en la \u00faltima edici\u00f3n de los Gerety Awards, el \u00fanico festival de publicidad que cuenta con un jurado femenino, compuesto por algunas de las l\u00edderes creativas m\u00e1s importantes del mundo. Las agencias de nuestro pa\u00eds han logrado traer a casa 13 metales y ocho nominaciones en la lista corta.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El jurado de l\u00edderes creativas de Gerety Awards 2023 ha entregado 4 grandes premios, 161 metales y un total de 159 campa\u00f1as que han formado parte de la lista corta del festival. Las agencias espa\u00f1olas han conseguido en esta edici\u00f3n un total de<strong> 13 metales &#8211; 9 platas y 4 bronces<\/strong>-, y <strong>ocho nominaciones en la lista corta.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>VMLY&amp;R Health<\/strong> ha sido la<strong> agencia que m\u00e1s metales ha tra\u00eddo a nuestro pa\u00eds, 6 platas<\/strong>, todas por la campa\u00f1a<em> Dogs without borders<\/em>, elaborada para KDOG Cancer Detection Group. Le sigue<strong> LOLA MullenLowe<\/strong>, con dos platas, por sus campa\u00f1as <em>Real Virtual Beauty<\/em> para Dove y <em>Cry for the law<\/em> para Teta&amp;Teta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el festival tambi\u00e9n han resultado premiados los trabajos de <strong>DAVID Madrid<\/strong> para Burger King, <strong>Sioux &amp; Cyranos<\/strong> para L\u00ednea Directa, <strong>McCann<\/strong> para Mapfre, <strong>MRM Spain<\/strong> para Enterogermina y <strong>El Ruso de Rocky<\/strong> para J&amp;B.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VMLY&amp;R Health cuenta a su vez con tres campa\u00f1as en la lista corta. En esta tambi\u00e9n se encuentran los trabajos de Sioux &amp; Cyranos para Bankinter, Edelman para Alexion Pharmaceuticals, MRM Spain para Buscopan, LOLA MullenLowe para Canesten, y LLYC para M\u00e1s Democracia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado,<strong> Sioux &amp; Cyranos ha sido nombrada Agencia del A\u00f1o de Espa\u00f1a<\/strong>, mientras que <strong>el galard\u00f3n de Productora del A\u00f1o de nuestro pa\u00eds ha sido para Mamma Team.<\/strong>\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"06eadd0a-6b4a-489d-a147-b823980f56d9\" data-type=\"interactive\" data-title=\"TRABAJOS ESPA\u00d1OLES PREMIADOS EN GERETY AWARDS 2023\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<h2><span style=\"font-weight: 400;\">4 Grandes Premios<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Este a\u00f1o, el Gran Premio de la categor\u00eda Alternative Media, Innovation Cut ha ido a parar en manos de The Monkeys por la campa\u00f1a<em> The First Digital Nation<\/em> para el Gobierno de Tuvalu. El Gran Premio de Campa\u00f1a Integrada, Experience Cut ha sido entregado a Edelman por <em>See my Skin<\/em>, trabajo desarrollado para Unilever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El Gran Premio de Estrategia, Work for Good Cut, lo ha recibido McCann Varsovia por su campa\u00f1a para Mastercard, <em>Where to Settle<\/em>. Y el Gran Premio de Campa\u00f1a Integrada, Humour Cut, ha ca\u00eddo en manos de DDB Chicago por<em> Apologize the Rainbow<\/em> para Skittles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a con el mayor n\u00famero de galardones cosechados ha sido <em>The Glitch<\/em>, de BBDO Alemania para Alzheimer Forschung Initiative, con <strong>3 oros, 3 platas y un bronce<\/strong>. Y <strong>el anunciante con m\u00e1s premios, McDonald\u2019s.\u00a0<\/strong><\/span><\/p>\n<p>Por otra parte, la Agencia del A\u00f1o y Red del A\u00f1o de esta quinta edici\u00f3n ha sido para <strong>DDB (Chicago) y DDB, respectivamente,<\/strong> mientras que el grupo publicitario del a\u00f1o ha reca\u00eddo en las manos de <strong>Omnicom<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las agencias creativas espa\u00f1olas traen a casa 13 metales &#8211; 9 platas y 4 bronces- y otras ocho campa\u00f1as forman parte de la lista corta. <\/p>\n","protected":false},"author":29,"featured_media":177934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[6074,2114,2341],"class_list":["post-177930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-agencias-de-publicidad","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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