{"id":177799,"date":"2023-09-05T16:23:54","date_gmt":"2023-09-05T14:23:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=177799"},"modified":"2023-09-05T16:23:54","modified_gmt":"2023-09-05T14:23:54","slug":"ecovidrio-ogilvy-madrid-conciencian-beef-reciclar-vidrio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=177799","title":{"rendered":"&#8216;Ecobeef&#8217;, la nueva campa\u00f1a de Ecovidrio dirigida a los zetas"},"content":{"rendered":"<p><strong>Ecovidrio<\/strong> y la agencia creativa <strong>Ogilvy Madrid<\/strong> han llevado a cabo<strong> Ecobeef,<\/strong> una campa\u00f1a publicitaria que utiliza el t\u00e9rmino beef, muy utilizado entre los m\u00e1s j\u00f3venes, para hacerles conscientes de la importancia de reciclar materiales como el vidrio. Este recurso que ha sido utilizado por Ecovidrio cuenta con un cantante capaz de marcarse una especie de rap que posee mensajes relacionados con la necesidad de cuidar nuestras calles. <strong>\u00abDesde la agencia hemos disfrutado mucho con este proyecto. Tanto la letra como la m\u00fasica las hemos creado en Ogilvy y encontrar el tono y el lenguaje para picar a la gente joven ha sido un proceso muy divertido\u201d,<\/strong> expone el equipo de<strong> Ogilvy.<\/strong><\/p>\n<p>El mensaje de la campa\u00f1a publicitaria basada en un videoclip va destinado a la<strong> Generaci\u00f3n Z<\/strong>, especialmente a todos aquellos que no reciclan sus envases de vidrio y consideran una tonter\u00eda hacer esa tarea. Entre las frases m\u00e1s destacables sobresalen algunas como \u00abs\u00e9 que te da pereza ayudar a tu planeta. O \u00abpiensa que una papelera es una discoteca, una fiesta de envases\u00bb. Bajo la actitud desinteresada de un joven de la calle a la que le encanta hacer rimas musicales,<strong> Ecovidrio<\/strong> y la agencia <strong>Ogilvy Madrid<\/strong> cumplen su prop\u00f3sito: Intentar motivar a los j\u00f3venes que no reciclan en su d\u00eda a d\u00eda a hacerlo porque hay que darse cuenta de que \u00abla tierra est\u00e1 hablando\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"EcoBeef. 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