{"id":177661,"date":"2023-09-04T12:15:25","date_gmt":"2023-09-04T10:15:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=177661"},"modified":"2023-09-04T13:58:10","modified_gmt":"2023-09-04T11:58:10","slug":"ines-fernandez-ficha-por-sra-rushmore-como-directora-de-comunicacion-y-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=177661","title":{"rendered":"In\u00e9s Fern\u00e1ndez ficha por Sra. Rushmore como directora de comunicaci\u00f3n y marca"},"content":{"rendered":"<p><strong>Miguel Garc\u00eda Vizca\u00edno, presidente creativo de Sra. Rushmore<\/strong>, se\u00f1ala que \u00abes un todo lujo contar con la ayuda de In\u00e9s como guardiana de nuestra marca. Tenemos una marca y una cultura muy especiales y queremos mantenerlas y hacerlas llegar a todo el mundo\u00bb.<\/p>\n<p>Por su parte, <strong>Eva Guti\u00e9rrez, CEO de Sra. Rushmore<\/strong>, a\u00f1ade: \u201cCon la dedicaci\u00f3n de In\u00e9s a esta nueva \u00e1rea, <strong>nuestro trabajo tendr\u00e1 todav\u00eda m\u00e1s visibilidad<\/strong>, porque es de lo que se trata: que se nos conozca por c\u00f3mo somos y por lo que hacemos\u201d.<\/p>\n<p>In\u00e9s Fern\u00e1ndez es graduada en Publicidad y Relaciones P\u00fablicas y en Periodismo por la Universidad Nebrija. Al terminar sus estudios, trabaj\u00f3 primero como directora de arte para Absolute Marbella y, en 2004, <strong>lleg\u00f3 al c de c, para organizar el primer D\u00eda C<\/strong>, evento que hoy, 20 a\u00f1os despu\u00e9s, es el mayor encuentro profesional que se celebra en Espa\u00f1a.<\/p>\n<p>\u201c<strong>Dejar el c de c ha sido una decisi\u00f3n muy dura, porque casi lo he visto nacer y creo que puedo estar orgullosa de haber contribuido a su crecimiento<\/strong>\u201d, comenta Fern\u00e1ndez. \u201cPero, al mismo tiempo, ten\u00eda necesidad de trabajar desde otro \u00e1ngulo y ning\u00fan sitio mejor que Sra. Rushmore, a la que admiro. Se da, adem\u00e1s, la casualidad de que el c de c y Sra. Rushmore nacieron casi al mismo tiempo, as\u00ed que he visto c\u00f3mo crec\u00edan en paralelo\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In\u00e9s Fern\u00e1ndez,  la responsable de comunicaci\u00f3n del Club de Creativos desde 2004 hasta el pasado mes de julio, asume un cargo de nueva creaci\u00f3n en Sra. Rushmore. A partir de ahora ser\u00e1 la &#8216;guardiana&#8217; de la marca y la cultura de la agencia madrile\u00f1a. <\/p>\n","protected":false},"author":14,"featured_media":177666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114],"class_list":["post-177661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In\u00e9s Fern\u00e1ndez ficha por Sra. Rushmore como directora de comunicaci\u00f3n y marca - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"In\u00e9s Fern\u00e1ndez, responsable de comunicaci\u00f3n del c de c desde 2004, ficha por la agencia de publicidad Sra. Rushmore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=177661\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In\u00e9s Fern\u00e1ndez ficha por Sra. 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