{"id":177651,"date":"2023-09-04T11:04:54","date_gmt":"2023-09-04T09:04:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=177651"},"modified":"2023-09-04T13:56:51","modified_gmt":"2023-09-04T11:56:51","slug":"pagar-por-instagram-meta-se-plantea-la-suscripcion-en-la-union-europea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=177651","title":{"rendered":"\u00bfPagar por Instagram? Meta se plantea la suscripci\u00f3n en la Uni\u00f3n Europea"},"content":{"rendered":"<p><strong>Con el objetivo de aliviar el escrutinio regulatorio sobre sus aplicaciones, Meta estar\u00eda planeando el lanzamiento de un plan de suscripci\u00f3n a Facebook e Instagram en la Uni\u00f3n Europea, que permitir\u00eda a los usuarios de la zona la posibilidad de disfrutar de la experiencia de sus redes sociales sin ver anuncios.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han declarado fuentes conocedoras del asunto a <em>The New York Times<\/em>, la compa\u00f1\u00eda que dirige Mark Zuckerberg podr\u00eda lanzar en los mercados de la Uni\u00f3n Europea un <strong>plan de suscripci\u00f3n para Facebook e Instagram que permitir\u00edan a los usuarios navegar por las aplicaciones sin ver publicidad<\/strong> y a Meta, aliviar el escrutinio (y las posibles facturas) de las autoridades europeas en cuesti\u00f3n de privacidad y uso de datos personales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIncluso si unas pocas personas eligieran la versi\u00f3n de pago, dejar esa opci\u00f3n disponible podr\u00eda servir a los intereses de Meta en la regi\u00f3n\u201d, informan al diario estadounidense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La noticia llega en un a\u00f1o tumultuoso para la compa\u00f1\u00eda en t\u00e9rminos de sanciones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El pasado mayo, la Comisi\u00f3n de Protecci\u00f3n de Datos (DPC) de Irlanda impuso a Meta una<strong> multa cercana a los 1.200 millones de euros por haber seguido transfiriendo, a trav\u00e9s de Facebook, datos de usuarios europeos a Estados Unidos sin la salvaguardas adecuadas<\/strong>, a pesar de haber usado las llamadas cl\u00e1usulas contractuales est\u00e1ndar (SCCs), el mecanismo legal que habilit\u00f3 en 2020 el Tribunal Europeo de Justicia como v\u00eda v\u00e1lida para la transferencia segura de datos, al desechar el acuerdo del Escudo de Privacidad (Privacy Shield) que desde 2016 regulaba el traspaso de informaci\u00f3n entre Estados Unidos y los pa\u00edses de la Uni\u00f3n Europea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hasta ese momento, la multa m\u00e1s alta le lleg\u00f3 en enero de este a\u00f1o, tambi\u00e9n del mismo organismo: una <strong>sanci\u00f3n de 405 millones de euros por no solicitar el consentimiento libre e informado de los usuarios de Facebook e Instagram<\/strong>, fallando contra la llamada necesidad contractual para obtener el consentimiento de los usuarios y emplear sus datos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La mayor regulaci\u00f3n en torno a la privacidad en Europa &#8211; desde agosto ya est\u00e1 en vigor la Ley de Servicios Digitales y en unos meses, la Ley de Mercados Digitales-, ha llevado a la compa\u00f1\u00eda a paralizar el lanzamiento de su nueva red social,<a href=\"https:\/\/ipmark.com\/meta-lanza-threads-para-competir-con-twitter\/\" target=\"_blank\" rel=\"noopener\"> Threads<\/a>, competidora de X (antigua Twitter).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lanzamiento de un plan de suscripci\u00f3n para Facebook e Instagram permitir\u00eda a la compa\u00f1\u00eda aliviar el escrutinio regulatorio en Europa sobre el uso de datos personales. <\/p>\n","protected":false},"author":29,"featured_media":177653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148],"class_list":["post-177651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPagar por Instagram? 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