{"id":177552,"date":"2023-09-01T11:44:11","date_gmt":"2023-09-01T09:44:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=177552"},"modified":"2023-09-01T11:48:43","modified_gmt":"2023-09-01T09:48:43","slug":"xunta-de-galicia-elige-bapconde-para-gestionar-sus-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=177552","title":{"rendered":"La Xunta de Galicia elige a BAP&Conde para gestionar sus medios"},"content":{"rendered":"

La agencia de medios BAP&Conde ha sido elegida por la Xunta de Galicia para gestionar los medios en sus pr\u00f3ximas campa\u00f1as sobre seguridad vial, movilidad y transporte p\u00fablico, adem\u00e1s de la gesti\u00f3n de los recursos h\u00eddricos de la regi\u00f3n.<\/b><\/p>\n

Durante el periodo de vigencia del contrato, la agencia desarrollar\u00e1 distintas oleadas de comunicaci\u00f3n dirigidas a sensibilizar e informar a la ciudadan\u00eda sobre la importancia de la seguridad vial, el fomento del transporte p\u00fablico urbano y el consumo responsable y ahorro del agua.\u00a0<\/span><\/p>\n

Concienciaci\u00f3n de los recursos h\u00eddricos<\/b><\/h3>\n

\"\"<\/span><\/p>\n

El primer proyecto corresponde a la campa\u00f1a sobre la gesti\u00f3n de los recursos h\u00eddricos que comenz\u00f3 el pasado 29 de junio y que finaliz\u00f3 a finales de agosto. \u201cEn esta campa\u00f1a se <\/span>pretende incidir en la prevenci\u00f3n y la concienciaci\u00f3n del uso responsable del agua<\/b> para prevenir situaciones de escasez\u201d, explican desde la agencia.<\/span><\/p>\n

Tanto en el caso de la campa\u00f1a de recursos h\u00eddricos como en la de seguridad vial, que se desarrollar\u00e1 hasta finales de octubre y en dos oleadas,<\/span> el mix de medios<\/b> incluye prensa generalista y especializada, prensa online, radio, redes sociales, presencia en Youtube y Spotify y en otros medios de compra program\u00e1tica. La campa\u00f1a de seguridad vial tambi\u00e9n se difundir\u00e1 en televisi\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Con un presupuesto de licitaci\u00f3n de 3,3 millones de euros, el contrato se ejecutar\u00e1 durante los ejercicios 2023 y 2024.<\/p>\n","protected":false},"author":30,"featured_media":177556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6464],"class_list":["post-177552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia-de-medios"],"acf":[],"yoast_head":"\nXunta de Galicia elige BAP&Conde para gestionar sus medios<\/title>\n<meta name=\"description\" content=\"Con un presupuesto de licitaci\u00f3n de 3,3 millones de euros, el contrato se ejecutar\u00e1 durante los ejercicios 2023 y 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=177552\" \/>\n<meta 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