{"id":177347,"date":"2023-08-30T10:10:01","date_gmt":"2023-08-30T08:10:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=177347"},"modified":"2023-08-30T10:10:01","modified_gmt":"2023-08-30T08:10:01","slug":"telefobia-prima-campana-yoigo-netflix","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=177347","title":{"rendered":"Ping\u00fcino Torreblanca, campa\u00f1a sobre la telefobia para Yoigo con Netflix"},"content":{"rendered":"<p><strong> \u00abEn Yoigo, siempre pensando en las personas, queremos reivindicar la importancia de las llamadas; pedir que se llame por tel\u00e9fono puede parecer algo muy antiguo, pero es lo m\u00e1s disruptivo ahora mismo\u00bb,<\/strong> afirma <strong>Ana Torres<\/strong>, directora de Marca del<strong>\u00a0 Grupo M\u00e1sM\u00f3vil<\/strong>, qui\u00e9n ha destacado la transformaci\u00f3n comunicativa que ha vivido el mundo en cuesti\u00f3n de d\u00e9cadas. Sin ir m\u00e1s lejos, en Espa\u00f1a el chat es el principal protagonista de nuestras vidas a la hora de comunicarnos, especialmente entre los menores de 55 a\u00f1os. Todo apunta a que el constante uso de aplicaciones como <strong>WhatsApp<\/strong> ha deteriorado esa espontaneidad y emoci\u00f3n que se ten\u00eda cuando no exist\u00edan los chats y una llamada telef\u00f3nica era la \u00fanica v\u00eda factible para comunicarse.<\/p>\n<p>Este cambio y la manera de comunicarnos ha originado el nacimiento de un concepto que ha sido el enfoque de la campa\u00f1a publicitaria de <strong>Ping\u00fcino Torreblanca,<\/strong> la <strong>telefobia<\/strong>, es decir, el miedo a llamar por tel\u00e9fono. Y para combatir este sentimiento que en ciertas personas genera s\u00edntomas como los ataques de p\u00e1nico, la hiperventilaci\u00f3n o el estr\u00e9s, la agencia ha realizado un spot publicitario para <strong>Yoigo<\/strong> con <strong>Netflix<\/strong>. Su misi\u00f3n no es otra que lanzar un mensaje positivo sobre las buenas sensaciones de comunicarnos por tel\u00e9fono. \u00abUna llamada es aventura, peligro, una llamada es el cine\u00bb, relata el spot publicitario que ha compaginado los musicales de los a\u00f1os 50 con series de<strong> Netflix<\/strong> como<strong> &#8216;Narcos&#8217; o &#8216;La Casa de Papel&#8217;<\/strong> en las que sus personajes hacen uso del tel\u00e9fono para comunicarse.<u><\/u><\/p>\n<p><iframe loading=\"lazy\" title=\"&#039;Telenofobia&#039;, la nueva campa\u00f1a de Ping\u00fcino Torreblanca para Yoigo y Netflix\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/LnXloMGAers?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><strong>\u00a0\u00abEs parad\u00f3jico que en la era de Internet un teleoperador te diga que llames. Pero si por algos e caracteriza Yoigo es por ir a contracorriente [&#8230;]. Una llamada tiene un mill\u00f3n de matices que se pierden en otros medios y que son vitales para una buena comunicaci\u00f3n\u00bb,<\/strong> manifiesta Nacho Olaz\u00e1bal, director general de <strong>Ping\u00fcino Torreblanca.<\/strong>\u00a0 La campa\u00f1a publicitaria, que en palabras de <strong>Antonio Castillo,<\/strong> director creativo ejecutivo de la agencia, ha sido compleja y con una larga producci\u00f3n, ha contado con el talento de <strong>C\u00e9sar Conti y Toni Mir<\/strong>, pero tambi\u00e9n con la implicaci\u00f3n de <strong>Yoigo<\/strong> y la famosa plataforma de series de renombre. Su prop\u00f3sito queda claro desde el principio. Hacer m\u00e1s uso de las llamadas telef\u00f3nicas para reforzar una comunicaci\u00f3n mucho m\u00e1s espont\u00e1nea y natural.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ping\u00fcino Torreblanca lanza un spot publicitario para Yoigo con Netflix sobre la telefobia dando protagonismo a los musicales de los 50 y las series de la plataforma. La campa\u00f1a publicitaria prioriza la importancia de las llamadas telef\u00f3nicas frente al uso invasivo de los chats.<\/p>\n","protected":false},"author":10966,"featured_media":177349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-177347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La telefobia prima en la campa\u00f1a realizada para Yoigo con Netflix<\/title>\n<meta name=\"description\" content=\"Ping\u00fcino Torreblanca lanza un spot publicitario para Yoigo con Netflix sobre la telefobia dando protagonismo a las series de la plataforma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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