{"id":177107,"date":"2023-08-01T10:12:12","date_gmt":"2023-08-01T08:12:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=177107"},"modified":"2023-08-01T10:12:12","modified_gmt":"2023-08-01T08:12:12","slug":"netflix-ofrece-un-cpm-mas-bajo-para-incentivar-la-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=177107","title":{"rendered":"Netflix ofrece un CPM m\u00e1s bajo para incentivar la publicidad"},"content":{"rendered":"<p><strong>A pesar de haber logrado alcanzar los cinco millones de suscriptores en su plan con anuncios, Netflix busca incentivar sus ingresos publicitarios, a\u00fan poco significativos para la compa\u00f1\u00eda, ofreciendo a varios anunciantes un CPM m\u00e1s bajo y buscando nuevos socios publicitarios para trabajar junto a Microsoft.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado The Wall Street Journal, Netflix est\u00e1 buscando impulsar su negocio publicitario con la oferta, por un lado, de un CPM m\u00e1s bajo a los anunciantes con los que trabaja, y por otro, con la b\u00fasqueda de un nuevo partner que trabaje en la comercializaci\u00f3n de campa\u00f1as con Microsoft &#8211; a trav\u00e9s de Xandr-.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con el diario estadounidense, la firma de streaming <strong>estar\u00eda ofreciendo a los anunciantes un CPM de entre 39 y 45 d\u00f3lares frente a los 45-55 d\u00f3lares ofertados hasta ahora<\/strong>. Un dato que, si bien le proporcionar\u00eda a corto plazo menos ingresos, le dar\u00eda la seguridad para seguir desarrollando la divisi\u00f3n publicitaria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual modo, <strong>ha negociado con Microsoft la posibilidad de complementar la actividad que realiza este \u00faltimo para Netflix con un nuevo socio publicitario<\/strong> que acelere la obtenci\u00f3n de nuevo negocio. Seg\u00fan Digiday, la firma con sede en Los Gatos tambi\u00e9n estar\u00eda pensando desarrollar su propia tecnolog\u00eda publicitaria o traer in-house servicios ya existentes una vez que finalice su contrato con Microsoft en 2024.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la presentaci\u00f3n de resultados del segundo trimestre a inversores, Netflix inform\u00f3 que <strong>su plan B\u00e1sico con anuncios ya cuenta con m\u00e1s de 5 millones de suscriptores<\/strong>, gracias en parte al lanzamiento de la nueva pol\u00edtica de pago de cuentas compartidas. No obstante, seg\u00fan declar\u00f3<strong> Spencer Neumann<\/strong>, CFO de<strong> Netflix,<\/strong> todav\u00eda los ingresos percibidos por publicidad no tendr\u00e1n una contribuci\u00f3n significativa en los resultados del ejercicio de 2023.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix est\u00e1 ofreciendo a varios anunciantes un CPM entre 35 y 45 d\u00f3lares frente a los 45-55 d\u00f3lares ofertado hasta ahora. Y busca nuevos socios publicitarios que trabajen con Microsoft. <\/p>\n","protected":false},"author":29,"featured_media":177109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2341,194],"class_list":["post-177107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix ofrece un CPM m\u00e1s bajo para incentivar la publicidad - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=177107\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix ofrece un CPM m\u00e1s bajo para incentivar la publicidad - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Netflix est\u00e1 ofreciendo a varios anunciantes un CPM entre 35 y 45 d\u00f3lares frente a los 45-55 d\u00f3lares ofertado hasta ahora. Y busca nuevos socios publicitarios que trabajen con Microsoft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=177107\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-01T08:12:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/netflix-ofrece-cpm-mas-bajo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=177107#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=177107\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Netflix ofrece un CPM m\u00e1s bajo para incentivar la publicidad\",\"datePublished\":\"2023-08-01T08:12:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=177107\"},\"wordCount\":321,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=177107#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/netflix-ofrece-cpm-mas-bajo.jpg\",\"keywords\":[\"publicidad\",\"televisi\u00f3n\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=177107\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=177107\",\"name\":\"Netflix ofrece un CPM m\u00e1s bajo para incentivar la publicidad - 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