{"id":177019,"date":"2023-07-28T11:34:03","date_gmt":"2023-07-28T09:34:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=177019"},"modified":"2023-07-28T11:34:03","modified_gmt":"2023-07-28T09:34:03","slug":"turismo-de-valencia-lanza-la-campana-nuestra-actitud-hace-turismo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=177019","title":{"rendered":"Turismo de Valencia lanza la campa\u00f1a ‘Nuestra actitud hace turismo’"},"content":{"rendered":"

Turisme Comunitat Valenciana ha lanzado la campa\u00f1a ‘Nuestra actitud hace turismo’, dedicada al sector tur\u00edstico que rompe moldes y se convierte en una filosof\u00eda de vida en el modo de relacionarnos, m\u00e1s sostenible, responsable y accesible.\u00a0<\/strong><\/p>\n

Esta campa\u00f1a, desarrollada por la agencia Estimado Jose Alfredo<\/strong>, se basa en la idea de plasmar la actitud valenciana: abierta, hospitalaria y acogedora.<\/p>\n

A partir de las distintas piezas, se ha buscado retratar los servicios tur\u00edsticos de una forma nunca vista hasta la fecha<\/strong>, basada en la b\u00fasqueda de sensaciones.<\/strong> Donde se destacan las emociones que nos produce una playa, un restaurante, llegar a un lugar \u00fanico, y, sobre todo, las interacciones con los profesionales del sector tur\u00edstico.<\/p>\n

Este proyecto est\u00e1 enmarcado en un concepto global dirigido a los ciudadanos de la regi\u00f3n y a sus visitantes, que, con su actitud, hacen que los cinco ejes que aparecen en la campa\u00f1a est\u00e9n acertados: excelencia, sostenibilidad, hospitalidad, innovaci\u00f3n y formaci\u00f3n.<\/strong><\/p>\n

\"\"<\/p>\n

Esta campa\u00f1a ha contado con un trabajo de planificaci\u00f3n y deasrrollo que se ha visto reflejado en la preproducci\u00f3n, con 19 d\u00eda de rodaje<\/strong>, as\u00ed como la producci\u00f3n de los elementos clave de este proyecto.<\/p>\n

La activaci\u00f3n de la campa\u00f1a estar\u00e1 presente en medios online y offline,<\/strong> con cinco spots de cinco segundos, cinco spot de 30 segundos, cinco spot de un minuto, cinco cu\u00f1as de radio de 30 y 20 segundos, cinco gr\u00e1ficas para medios impresos digitales, y cinco gr\u00e1ficos para publicidad exterior y grandes superficies. Tambi\u00e9n cuenta con cinco banners animados.<\/p>\n

Aqu\u00ed<\/a>, puede ver las distintas piezas audiovisuales y creatividades.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

La campa\u00f1a ha sido desarrolla por la agencia Estimado Jose Alfredo y se basa en la idea de plasmar la actitud valenciana.<\/p>\n","protected":false},"author":30,"featured_media":177022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-177019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"\nTurismo de Valencia lanza la campa\u00f1a 'Nuestra actitud hace turismo"<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a ha sido desarrolla por la agencia Estimado Jose Alfredo y se basa en la idea de plasmar la actitud valenciana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=177019\" \/>\n<meta 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