{"id":176852,"date":"2023-07-26T12:11:10","date_gmt":"2023-07-26T10:11:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=176852"},"modified":"2023-07-26T14:50:06","modified_gmt":"2023-07-26T12:50:06","slug":"ias-integra-metricas-de-verificacion-en-la-oferta-retail-media-de-criteo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=176852","title":{"rendered":"IAS integra m\u00e9tricas de verificaci\u00f3n en la oferta Retail Media de Criteo"},"content":{"rendered":"<p><strong>Integral Ad Science (IAS) ha alcanzado un acuerdo con Criteo para integrar sus soluciones de verificaci\u00f3n y transparencia en la plataforma de Retail Media del segundo, con el objetivo de asegurar a los anunciantes que llegan a usuarios reales y maximizan su interacci\u00f3n a trav\u00e9s de este canal.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo rubricado por ambas compa\u00f1\u00edas supone la introducci\u00f3n de un producto pionero en el mercado para medir m\u00e9tricas de calidad onsite para Retail Media. Con esta integraci\u00f3n, <strong>IAS permitir\u00e1 la medici\u00f3n de la visibilidad y el tr\u00e1fico inv\u00e1lido (IVT)<\/strong> para la red de partners de Retail Media de Criteo, asegurando que los anunciantes lleguen a usuarios reales y maximicen la interacci\u00f3n a trav\u00e9s de este canal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon nuestra integraci\u00f3n con Criteo, podemos permitir a los anunciantes maximizar su retorno en la inversi\u00f3n publicitaria a trav\u00e9s de la medici\u00f3n de terceros en las potentes redes de medios minoristas que trabajan con Criteo\u201d, ha explicado <strong>Yannis Dosios,<\/strong> <em>chief commercial officer<\/em> de <strong>IAS<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA medida que m\u00e1s actores de la industria se empiezan a dar cuenta de la tremenda oportunidad que es el Retail Media, nosotros seguimos comprometidos con la estandarizaci\u00f3n que concilia el gasto en medios con el rendimiento, y en construir un ecosistema que impulse el negocio de los profesionales de marketing y los minoristas\u201d, ha se\u00f1alado por su parte <strong>Brian Gleason<\/strong>, <em>chief revenue officer<\/em> de <strong>Criteo.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El Retail Media es uno de los canales con mayor proyecci\u00f3n a nivel inversi\u00f3n a medio plazo. Seg\u00fan datos de GroupM, se espera que el canal represente una inversi\u00f3n publicitaria global de 155.000 millones de d\u00f3lares en 2026.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta integraci\u00f3n, IAS permitir\u00e1 la medici\u00f3n de la visibilidad y el tr\u00e1fico inv\u00e1lido (IVT) para la red de partners de Retail Media de Criteo. <\/p>\n","protected":false},"author":29,"featured_media":176854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,50],"class_list":["post-176852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IAS integra m\u00e9tricas de verificaci\u00f3n en la oferta Retail Media de Criteo - 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