{"id":176836,"date":"2023-07-26T11:04:14","date_gmt":"2023-07-26T09:04:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=176836"},"modified":"2023-07-26T14:48:11","modified_gmt":"2023-07-26T12:48:11","slug":"el-corte-ingles-lidero-la-inversion-publicitaria-digital-en-junio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=176836","title":{"rendered":"El Corte Ingl\u00e9s lider\u00f3 la inversi\u00f3n publicitaria digital en junio"},"content":{"rendered":"

La inversi\u00f3n publicitaria en digital estuvo liderada por El Corte Ingl\u00e9s (2,33%), DS Autom\u00f3viles (2,16%), Carrefour (1,81%), O2 (1,73%) y KIA (1,56%), seg\u00fan datos del bar\u00f3metro de internet del mes pasado, elaborado por Arce Media.\u00a0<\/b><\/p>\n

La lista de marcas contin\u00faa con <\/span>Amazon (1,47%), Nissan (1,47%), LaLiga (1,40%), la Comunidad de Madrid (1,37%) y Endesa (1,35%)<\/b>, cierran el top 10 de marcas que m\u00e1s invirtieron en entornos digitales a lo largo del mes de junio.<\/span><\/p>\n

Facebook<\/b>, con el 16,72% del total, fue la plataforma con mayor inversi\u00f3n publicitaria recibida, seguida de <\/span>YouTube <\/b>(14,66%), el medio deportivo <\/span>Marca <\/i><\/b>(5,38%), <\/span>El Pa\u00eds<\/i><\/b> (5,26%) y <\/span>El Mundo<\/i><\/b> (3,38%). El top 10 contin\u00faa con el diario <\/span>AS <\/i><\/b>(3,31%), <\/span>ABC <\/i><\/b>(3,25%), <\/span>La Vanguardia <\/i><\/b>(2,90%), <\/span>El Confidencial<\/i><\/b> (2,70%) y <\/span>La Raz\u00f3n<\/i><\/b> (2,18%).<\/span><\/p>\n

El 80,83% del tipo de publicidad elegida por los anunciantes fue <\/span>display<\/b>, mientras que el 19,17%, <\/span>v\u00eddeo<\/b>. La compra de espacios fue principalmente<\/span> directa,<\/b> con el 73,84%, frente al 26,16% de la <\/span>program\u00e1tica<\/b>.<\/span><\/p>\n

Distribuci\u00f3n y Restauraci\u00f3n <\/b>fue el principal sector en actividad publicitaria digital en junio, con 807 marcas y 5.022 creatividades lanzadas. <\/span>Le sigue Automoci\u00f3n, con 209 marcas y 2.429 creatividades; Servicios P\u00fablicos y Privados, con 982 marcas y 3.444 creatividades; Cultura, Ense\u00f1anza y Medios, con 1.010 marcas y 4.386 creatividades; y Telecomunicaciones e Internet, con 303 marcas y 1.784 creatividades.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Distribuci\u00f3n y Restauraci\u00f3n fue el sector con mayor actividad publicitaria digital en junio.<\/p>\n","protected":false},"author":30,"featured_media":176839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6505],"class_list":["post-176836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-inversion-publiciaria"],"acf":[],"yoast_head":"\nEl Corte Ingl\u00e9s lider\u00f3 la inversi\u00f3n publicitaria digital en junio<\/title>\n<meta name=\"description\" content=\"Distribuci\u00f3n y Restauraci\u00f3n fue el sector con mayor actividad publicitaria digital a lo largo del mes de junio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=176836\" \/>\n<meta property=\"og:locale\" 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