{"id":176374,"date":"2023-07-17T14:20:38","date_gmt":"2023-07-17T12:20:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=176374"},"modified":"2023-07-17T14:43:57","modified_gmt":"2023-07-17T12:43:57","slug":"ias-extiende-seguridad-partners-video-google","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=176374","title":{"rendered":"IAS lleva seguridad e idoneidad de marca a los partners de v\u00eddeo de Google"},"content":{"rendered":"<p><strong>IAS ha anunciado la expansi\u00f3n de su oferta Total Media Quality para Google Video Partners (GVP), de tal forma que ofrece medici\u00f3n de seguridad de marca e idoneidad en el inventario de GVP, permitiendo a los anunciantes compartir sus anuncios de v\u00eddeo en las webs de editores y apps m\u00f3viles m\u00e1s all\u00e1 de Youtube con seguridad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa medici\u00f3n de brand safety y brand suitability sigue siendo crucial para que los anunciantes protejan su marca y maximicen el retorno de sus inversiones publicitarias. Esta capacidad ampliada con Total Media Quality para GVP llevar\u00e1 la medici\u00f3n de seguridad e idoneidad de marca al siguiente nivel y ayudar\u00e1 a los anunciantes a evaluar el gasto en medios y la cobertura all\u00ed donde importa\u201d, ha explicado <strong>Yannis Dosios<\/strong>, <em>chief commercial officer<\/em> de <strong>IAS<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con este acuerdo, la firma estadounidense<strong> ahora ofrecer\u00e1 transparencia a nivel de aplicaci\u00f3n y URL, adem\u00e1s de la afirmaci\u00f3n de terceros de que las marcas que publican anuncios de v\u00eddeo en GVP aparecen en un contenido adecuado y seguro<\/strong> para la marca seg\u00fan el marco de Alianza Global de Medios Responsables (GARM).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este movimiento sigue al anuncio dado en el segundo trimestre, cuando lanz\u00f3 Total Media Quality en Youtube, donde se ofrecen nuevos niveles de informaci\u00f3n sobre el contenido en v\u00eddeo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IAS Total Media Quality actualmente se usa en otras plataformas de social media para analizar millones de v\u00eddeos al a\u00f1o para los anunciantes. Con Total Media Quality para GVP, los anunciantes pueden ver m\u00e9tricas de seguridad e idoneidad de marca para las impresiones servidas en GVP, adem\u00e1s de la medici\u00f3n de la visibilidad (<em>viewability<\/em>) y el tr\u00e1fico inv\u00e1lido (IVT).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presente desde el segundo trimestre en Youtube, Total Media Quality se extiende a los partners de v\u00eddeo de Google para garantizar que los anuncios de v\u00eddeo aparecen en los lugares y en la forma adecuados. <\/p>\n","protected":false},"author":29,"featured_media":176380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554,2341],"class_list":["post-176374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is 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