{"id":176360,"date":"2023-07-17T12:18:29","date_gmt":"2023-07-17T10:18:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=176360"},"modified":"2023-07-17T13:33:13","modified_gmt":"2023-07-17T11:33:13","slug":"desigual-presenta-su-primera-coleccion-bajo-demanda-creada-ia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=176360","title":{"rendered":"Desigual presenta su primera colecci\u00f3n bajo demanda creada con IA"},"content":{"rendered":"

La firma textil Desigual ha lanzado su primera colecci\u00f3n bajo demanda (On Demand). Las prendas y los complementos de esta c\u00e1psula han sido creados por el equipo de dise\u00f1o con la ayuda de herramientas de inteligencia artificial.\u00a0<\/b><\/p>\n

Los productos de esta colecci\u00f3n, que s\u00f3lo estar\u00e1n disponibles a trav\u00e9s de la web, son ediciones limitadas al n\u00famero de consumidores que los quieran y se pueden comprar en <\/span>Espa\u00f1a, Alemania, Francia e Italia.\u00a0<\/b><\/p>\n

La firma ha estimado un tiempo de producci\u00f3n de las piezas de <\/span>esta colecci\u00f3n de 90 d\u00edas<\/b> y, a medida que el proceso avance, los clientes recibir\u00e1n informaci\u00f3n detallada de \u201cc\u00f3mo se realiza la producci\u00f3n\u201d.\u00a0<\/span><\/p>\n

\u201cEsta colecci\u00f3n bajo demanda es la combinaci\u00f3n de nuestros casi 40 a\u00f1os de historia y la continua innovaci\u00f3n transversal que impulsamos desde la compa\u00f1\u00eda. Estamos muy ilusionados en testar estos dise\u00f1os realizados por <\/span>nuestro equipo y apoyados por la IA<\/b>\u201d, ha indicado el fundador de Desigual,Thomas Meyer.<\/span><\/p>\n

Y a\u00f1ade que \u201cla producci\u00f3n de prendas y complementos que se fabrican a petici\u00f3n de los clientes, nos permitir\u00e1 experimentar con la <\/span>reducci\u00f3n de stock <\/b>de producto e investigar nuevas formas de llegar a los consumidores, creando casi de manera conjunta\u201d.<\/span><\/p>\n

Este modelo de comercializaci\u00f3n es m\u00e1s habitual en marcas m\u00e1s peque\u00f1as pero que hasta ahora no hab\u00eda saltado a firmas de moda internacionales. Desigual se\u00f1ala que es una nueva forma de <\/span>contactar con los clientes y responder a tendencias del sector.\u00a0<\/b><\/p>\n

Esta iniciativa forma parte del compromiso de la firma textil con la innovaci\u00f3n y el desarrollo tecnol\u00f3gico.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La firma textil producir\u00e1 prendas\u00a0 y complementos a petici\u00f3n de los clientes, lo que le permitir\u00e1 reducir stock e investigar en nuevas formas de llegar a los consumidores.<\/p>\n","protected":false},"author":30,"featured_media":176363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2077],"class_list":["post-176360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-inteligencia-artificial"],"acf":[],"yoast_head":"\nDesigual presenta su primera colecci\u00f3n bajo demanda creada IA<\/title>\n<meta name=\"description\" content=\"La firma textil producir\u00e1 prendas\u00a0 y complementos a petici\u00f3n de los clientes, lo que le permitir\u00e1 reducir stock e investigar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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