{"id":176329,"date":"2023-07-17T10:20:36","date_gmt":"2023-07-17T08:20:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=176329"},"modified":"2023-07-17T13:28:08","modified_gmt":"2023-07-17T11:28:08","slug":"la-demanda-de-barbie-incrementa-un-17-ante-el-estreno-de-la-pelicula","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=176329","title":{"rendered":"La demanda de Barbie incrementa un 17% ante el estreno de la pel\u00edcula"},"content":{"rendered":"

El pr\u00f3ximo 21 de julio se estrena la pel\u00edcula ‘Barbie’, dirigida por Greta Gerwig, y protagonizada por Margot Robbie y Ryan Gosling. Ante la expectaci\u00f3n del estreno de este largometraje, la mu\u00f1eca de Mattel ha incrementado un 17% su demanda entre los consumidores espa\u00f1oles durante el mes de junio, seg\u00fan datos del comparador de precios online Idealo.es.\u00a0<\/b><\/p>\n

Este inusual aumento de la demanda est\u00e1 relacionado con el lanzamiento de la pel\u00edcula, ya que esta categor\u00eda suele experimentar picos en periodos de mayor consumo, como el navide\u00f1o. El estudio de Idealo.es ha analizado los precios medios de la mu\u00f1eca de Mattel <\/span>en 46,15 euros,<\/b> m\u00ednimos hist\u00f3ricos desde 2020, frente a los casi 63 euros que marcaba en julio de 2019.<\/span><\/p>\n

Barbie m\u00e1s demandadas<\/b><\/h3>\n

Idealo tambi\u00e9n recoge los modelos m\u00e1s deseados de la ic\u00f3nica mu\u00f1eca. La tradicional Barbie ha evolucionado del perfil m\u00e1s tradicional de los a\u00f1os 50, hasta<\/span> Barbie Extra, <\/b>la versi\u00f3n m\u00e1s demandada en 2023 en Espa\u00f1a. Una mu\u00f1eca mucho m\u00e1s moderna, que rompe moldes, caracterizada por un estilo m\u00e1s exclusivo y lleno de colores vivos, es la que encabeza esta lista. En segundo lugar, se encuentra la <\/span>Barbie Cutie Reveal<\/b>, que incluye un disfraz de peluche y cambia de color con el agua. El Top 3 lo cierra la <\/span>Barbie Movimientos Sin L\u00edmites<\/b>, que cuenta con 22 articulaciones para poder imitar cualquier movimiento y actividad.<\/span><\/p>\n

\"\"<\/p>\n

Colecci\u00f3n inspirada en Margot Robbie<\/b><\/h3>\n

Con motivo del estreno, Mattel ha aumentado la familia Barbie con el lanzamiento de cuatro <\/span>nuevos modelos de la mu\u00f1eca que representa a la actriz Margot Robbie <\/b>en momentos destacados del filme, adem\u00e1s del resto del elenco. Entre ellos se encuentra la Barbie con un look vaquero rosa, que imita una de las im\u00e1genes m\u00e1s viralizadas de la actriz estadounidense que da vida a la m\u00edtica mu\u00f1eca en la gran pantalla. Los precios rondan desde los 40 a 65 euros.<\/span><\/p>\n

\"\"<\/p>\n

En palabras de Kike Aganzo, responsable de comunicaci\u00f3n de idealo.es, coment\u00f3: \u201cEl auge de Barbie fuera de la temporada de juguetes, a pesar de la pel\u00edcula, no deja de ser sorprendente. Aunque es cierto que <\/span>su car\u00e1cter m\u00e1s inclusivo, con modelos m\u00e1s representativos de la diversidad de la sociedad,<\/b> ha ayudado tambi\u00e9n a democratizar a la reina de las mu\u00f1ecas.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El lanzamiento llega con una colecci\u00f3n exclusiva de Barbie inspirada en los protagonistas Margot Robbie y Ryan Gosling.<\/p>\n","protected":false},"author":30,"featured_media":176336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,2227],"class_list":["post-176329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"\nLa demanda de Barbie incrementa un 17% ante el estreno de la pel\u00edcula<\/title>\n<meta name=\"description\" content=\"El lanzamiento llega con una colecci\u00f3n exclusiva de Barbie inspirada en los protagonistas Margot Robbie y Ryan Gosling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=176329\" \/>\n<meta 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