{"id":175948,"date":"2023-07-10T10:28:29","date_gmt":"2023-07-10T08:28:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=175948"},"modified":"2023-07-10T14:59:29","modified_gmt":"2023-07-10T12:59:29","slug":"nace-trip2post-para-conectar-hoteleros-con-usuarios-influencers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175948","title":{"rendered":"Nace Trip2Post, para conectar hoteleros con usuarios e influencers"},"content":{"rendered":"<p><strong>Con el objetivo de reducir el n\u00famero de intermediarios y establecer una relaci\u00f3n directa entre hoteles y usuarios, tres emprendedores espa\u00f1oles han puesto en marcha Trip2Post, una plataforma de influencer marketing espec\u00edfica para el sector hotelero.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Fundada en 2022 por Manuel Torres (CEO), Gloria Montserrat (CMO) e Iv\u00e1n Llabres (COO) y con sede en Mallorca, Trip2Post nace para resolver uno de los principales problemas a los que se enfrenta el sector hotelero: la alta intermediaci\u00f3n. La digitalizaci\u00f3n de los h\u00e1bitos de consumo y la aparici\u00f3n de nuevas aplicaciones como comparadores online han provocado un escenario en el que la mayor\u00eda de las reservas se realizan a trav\u00e9s de terceros, reduciendo los beneficios de los hoteles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl sector hotelero es un segmento muy maduro y sistem\u00e1tico, y aunque en los \u00faltimos a\u00f1os estamos viendo una mayor apuesta por la digitalizaci\u00f3n y la tecnolog\u00eda, en ocasiones, el mercado no consigue adaptarse con la rapidez suficiente con la que avanzan las tendencias\u201d, ha se\u00f1alado <strong>Gloria Montserrat<\/strong>, CMO y cofundadora de <strong>Trip2Post<\/strong>. \u201cNuestro objetivo es facilitar esta adaptaci\u00f3n a trav\u00e9s de un servicio \u00fanico que conecta las necesidades de tres figuras clave: el hotelero, influencers y el turista\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, la nueva plataforma incentiva la venta directa y promueve la colaboraci\u00f3n entre hoteleros e influencers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el primer caso, fomenta la reserva directa a trav\u00e9s de una aplicaci\u00f3n m\u00f3vil visual, din\u00e1mica y llena de contenido. Seg\u00fan informan desde la startup, cualquier hotel puede tener presencia en la plataforma y aparecer en los resultados de b\u00fasqueda mostrados a los usuarios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A diferencia de otras herramientas, <strong>cuando un viajero elige un alojamiento, la plataforma redirige al motor de reserva del propio hotel, evitando cualquier margen de intermediario.<\/strong> La app adem\u00e1s presenta a los hoteles en un formato atractivo, con fotos y v\u00eddeos de experiencias reales subidos por creadores de contenido, con capacidad de personalizar seg\u00fan el tipo de viaje y con informaci\u00f3n adicional sobre actividades y lugares de inter\u00e9s.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marketing de influencers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En el segundo caso,<strong> los hoteles pueden aprovechar la tecnolog\u00eda de Influencer Management System (IMS) de Trip2Post para contactar con influencers interesados en rese\u00f1ar sus habitaciones.<\/strong> En concreto, los influencers interesados y aprobados por la plataforma, pueden solicitar una reserva siempre que cumpla con los requisitos m\u00ednimos de cada hotel, quienes tendr\u00e1n la \u00faltima palabra. El hotel recibe un informe sobre el influencer, la estructura de funciones y condiciones a realizar y puede aceptar o declinar la colaboraci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si se produce el \u201cmatch\u201d, la soluci\u00f3n de Trip2Post gestiona la campa\u00f1a en su totalidad, incluyendo firma de acuerdos, planificaci\u00f3n y seguimiento. Durante la estancia, el influencer transmite los distintos atractivos del alojamiento en sus redes sociales, permitiendo al hotel llegar a un p\u00fablico objetivo muy segmentado y con contenido de su inter\u00e9s, promoviendo tambi\u00e9n el canal directo. Posteriormente, el hotelero recibe un informe con todas las publicaciones y su alcance, pudiendo conocer de forma precisa el impacto que ha generado la colaboraci\u00f3n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">B\u00fasqueda de financiaci\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>En 2022, Trip2Post levant\u00f3 una ronda pre-seed con valor de 100.000 euros<\/strong>, con la que consiguieron sentar las bases de la idea de negocio y poner en marcha su tecnolog\u00eda. Ahora, la compa\u00f1\u00eda avanza en su estrategia de fundraising, con la intenci\u00f3n de cerrar su segunda ronda, tipo semilla, en los pr\u00f3ximos meses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva financiaci\u00f3n se destinar\u00e1 a aumentar su cartera de clientes, con el objetivo de alcanzar los 580 hoteles para 2025, y su portfolio de influencers, con previsi\u00f3n de llegar a 1.250 perfiles antes de 2024. Adem\u00e1s, la compa\u00f1\u00eda ampliar\u00e1 su equipo con nuevos perfiles de ventas y marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva plataforma incentiva la venta directa y promueve la colaboraci\u00f3n entre hoteleros e influencers. <\/p>\n","protected":false},"author":29,"featured_media":175950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2226,148,50],"class_list":["post-175948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marcas","tag-social-media","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Trip2Post, para conectar hoteleros con usuarios e influencers<\/title>\n<meta name=\"description\" content=\"La nueva plataforma 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