{"id":175791,"date":"2023-07-05T12:51:03","date_gmt":"2023-07-05T10:51:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=175791"},"modified":"2023-07-05T14:32:04","modified_gmt":"2023-07-05T12:32:04","slug":"la-agencia-espanola-arkeero-abre-oficina-en-colombia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175791","title":{"rendered":"La agencia espa\u00f1ola Arkeero abre oficina en Colombia\u00a0"},"content":{"rendered":"

La multinacional espa\u00f1ola de marketing digital Arkeero ha desembarcado en Colombia como parte de su estrategia de expansi\u00f3n en el mercado latinoamericano. La plataforma publicitaria especializada en formatos <\/b>rich media<\/i><\/b>, video y performance ya estaba presente en M\u00e9xico, Brasil, Argentina, Chile y Per\u00fa.<\/b><\/p>\n

Al frente de la nueva oficina, estar\u00e1 <\/span>Alfredo Kindelan, <\/b>con gran experiencia en el sector. El <\/span>country manager <\/span><\/i>fund\u00f3 las plataformas de audiencias adtech Netsonic y Smartclip en la misma regi\u00f3n entre los a\u00f1os 2013 y 2022, adem\u00e1s de haber trabajado en otras empresas del sector como<\/span> Sunmedia Colombia, Grupo Prisa, Fox International Channel y <\/b>El Economista<\/i><\/b> para Espa\u00f1a.<\/b><\/p>\n

Kindel\u00e0n dirige, desde enero de 2023, a un equipo de 12 personas, que ya trabajan para clientes como <\/span>Nestl\u00e9, Mondelez, Renault, BBVA, Tigo, Movistar, Sony y UYP<\/b>, entre otros.\u00a0<\/span><\/p>\n

\u201cColombia se ha convertido en un mercado muy atractivo para las empresas tecnol\u00f3gicas, debido a la confianza y seguridad que ofrecen las plataformas digitales en la actualidad. Prueba de ello es el<\/span> crecimiento de la inversi\u00f3n destinada a la publicidad digital en los \u00faltimos a\u00f1os<\/b> y que las principales empresas internacionales del sector digital han abierto oficinas en la regi\u00f3n\u201d, se\u00f1ala el <\/span>country manager<\/span><\/i>.\u00a0<\/span><\/p>\n

Hace pocas semanas Arkeero anunci\u00f3 la integraci\u00f3n de la plataforma social de recomendaciones <\/span>Peoople <\/b>y el social ecommerce especializado en moda <\/span>21 Buttons <\/b>dentro de su plataforma, con el objetivo brindar una nueva soluci\u00f3n publicitaria basada en first party data determin\u00edstica de calidad, creatividad y entornos brand safety multicanal.\u00a0<\/span><\/p>\n

Con esta integraci\u00f3n, Arkeero llega a una audiencia m\u00e1s global conformada por los usuarios de Peoople, con gran presencia en Espa\u00f1a y Latinoam\u00e9rica (Brasil, M\u00e9xico, Argentina, Colombia, Per\u00fa), y 21 Buttons, con usuarios en pa\u00edses como Francia, UK, Alemania o Turqu\u00eda.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La oficina est\u00e1 liderada por Alfredo Kindelan, profesional que anteriormente ha trabajado en\u00a0 Sunmedia Colombia, Grupo Prisa, Fox International Channel y El Economista para Espa\u00f1a.<\/p>\n","protected":false},"author":30,"featured_media":175793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6497],"tags":[2184],"class_list":["post-175791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam","tag-agencias"],"acf":[],"yoast_head":"\nLa agencia espa\u00f1ola Arkeero abre oficina en Colombia\u00a0<\/title>\n<meta name=\"description\" content=\"La oficina de Colombia est\u00e1 liderada por Alfredo Kindelan, profesional que ha estado m\u00e1s de 12 a\u00f1os El Economista.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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