{"id":175768,"date":"2023-07-05T11:07:19","date_gmt":"2023-07-05T09:07:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=175768"},"modified":"2023-07-05T14:34:40","modified_gmt":"2023-07-05T12:34:40","slug":"palmares-premios-alce-2023-la-mejor-creatividad-de-alicante","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175768","title":{"rendered":"Palmar\u00e9s Premios Alce 2023. La mejor creatividad de Alicante"},"content":{"rendered":"<p class=\"hP\" tabindex=\"-1\" data-thread-perm-id=\"thread-f:1770395792528835476|msg-f:1770395792528835476\" data-legacy-thread-id=\"1891b597e5870394\"><b style=\"font-size: 16px;\">El pasado 30 de junio se celebr\u00f3 la XXI edici\u00f3n de los Premios Alce, que reconoce el talento creativo y publicitario de la provincia de Alicante. Estos galardones son entregados anualmente por la Asociaci\u00f3n de Empresas de Publicidad de la Provincia de Alicante 361\u00ba.<\/b><\/p>\n<div class=\"pG\" role=\"img\" data-tooltip-contained=\"true\" data-tooltip-align=\"b,l\" data-tooltip-delay=\"1500\" aria-label=\"Importante seg\u00fan el criterio de Google.\" data-is-important=\"true\">\n<p><span style=\"font-weight: 400;\">En esta edici\u00f3n se han presentado m\u00e1s de 140 proyectos de 15 agencias distintas de toda la provincia, en 27 categor\u00edas. La c\u00f3mica <strong>Laura M\u00e1rquez<\/strong> fue maestra de ceremonias de la gala.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>Alce de Honor fue para C\u00e9sar Garc\u00eda<\/b><span style=\"font-weight: 400;\">, actual socio y director creativo de Katapult, por su trayectoria y m\u00e9ritos en el \u00e1mbito de la creatividad. Por su parte, <\/span><b>Actiu<\/b> <b>recogi\u00f3 el galard\u00f3n de Anunciante 361\u00ba<\/b><span style=\"font-weight: 400;\">, por el recorrido de esta marca\u00a0 y su apuesta por la creatividad.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-175770\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Mejor-anunciante-alce-2023-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><b>Gettingbetter <\/b><span style=\"font-weight: 400;\">recogi\u00f3 20 metales durante la ceremonia, adem\u00e1s de llevarse a casa los premios especiales de<\/span><b> Mejor Agencia del A\u00f1o y el de Gran Premio Alce<\/b><span style=\"font-weight: 400;\">. El GP fue gracias a la campa\u00f1a \u2018N\u00fameros que tocan\u2019 para Save the Children, por decisi\u00f3n un\u00e1nime del jurado, que reconoci\u00f3 este trabajo con siete alces.Esta campa\u00f1a ten\u00eda el objetivo de dar a conocer las cifras de la pobreza infantil en Espa\u00f1a, datos que hasta el momento pasaban desapercibidos a pesar de la gravedad.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#N\u00famerosQueTocan - Firma para no abandonar a nuestros ni\u00f1os y ni\u00f1as a su suerte\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/TInBjUTRLQo?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Palmar\u00e9s<\/strong><\/h3>\n<p><b>El jurado otorg\u00f3 12 premios a Grupo Idex<\/b><span style=\"font-weight: 400;\">, destacando \u2018Mesa para Tres\u2019 con cinco oros, realizada para <\/span><b>Sotter Europe que recibi\u00f3 el galard\u00f3n de Mejor Anunciante del A\u00f1o.<\/b><\/p>\n<p><b>Sapristi <\/b><span style=\"font-weight: 400;\">consigui\u00f3 un total de siete alces para tres anunciantes y la agencia <\/span><b>Utopicum <\/b><span style=\"font-weight: 400;\">otros 10 con trabajos como \u2018Arrea\u2019, \u2018Recopulatorio\u2019 o \u2018La plaza de los opositores\u2019. Otras agencias premiadas fueron <\/span><b>Casanova<\/b><span style=\"font-weight: 400;\">, con tres estatuillas, <\/span><b>Render <\/b><span style=\"font-weight: 400;\">con dos, <\/span><b>Grupo Ant\u00f3n<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Underdog,<\/b><span style=\"font-weight: 400;\"> ambos con un alce cada uno. Para conocer el palmar\u00e9s completo puede pinchar <\/span><a href=\"https:\/\/www.asociacion361.es\/palmares-alce-2023\/\"><span style=\"font-weight: 400;\">aqu\u00ed<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Asociaci\u00f3n 361\u00ba tambi\u00e9n ha reconocido la labor de los nuevos talentos, con el premio Jes\u00fas Orbea para <\/span><b>\u2018J\u00f3venes creativos\u2019 y el de \u2018J\u00f3venes realizadores\u2019, <\/b><span style=\"font-weight: 400;\">a los que la escuela Brother quiso apoyar con dos becas de 5.000 euros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este certamen ha contado con un jurado formado por <\/span><b>Sebasti\u00e1n S\u00e1nchez<\/b><span style=\"font-weight: 400;\">, director creativo de Manifiesto; <\/span><b>Emilio Valverde<\/b><span style=\"font-weight: 400;\">, director creativo de House of Communication; <\/span><b>Ruth Santana<\/b><span style=\"font-weight: 400;\">, directora creativa de Equmedia y <\/span><b>Pablo Mendoza<\/b><span style=\"font-weight: 400;\">, director creativo de Darwin &amp; Verne, y <\/span><b>Vanesa Rodriguez Ag\u00fcera<\/b><span style=\"font-weight: 400;\">, directora creativa de Grow.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gettingbetter recibi\u00f3 el premio de Mejor Agencia y el Gran Premio por \u2018N\u00fameros que tocan\u2019 para la ONG Save de the Children. Por su parte, Stoller Europe recogi\u00f3 el metal de Mejor Anunciante.<\/p>\n","protected":false},"author":30,"featured_media":175771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114],"class_list":["post-175768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Palmar\u00e9s Premios Alce 2023. 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