{"id":175734,"date":"2023-07-04T11:13:33","date_gmt":"2023-07-04T09:13:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=175734"},"modified":"2023-07-04T14:30:01","modified_gmt":"2023-07-04T12:30:01","slug":"glovo-potencia-oferta-retail-media-con-glovo-ads","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175734","title":{"rendered":"Glovo potencia su oferta Retail Media con el lanzamiento de Glovo Ads"},"content":{"rendered":"<p><strong>La app de delivery Glovo busca potenciar su divisi\u00f3n publicitaria. La compa\u00f1\u00eda ha anunciado la integraci\u00f3n de su oferta publicitaria en una nueva divisi\u00f3n, Glovo Ads, al que a\u00f1ade nuevos formatos publicitarios para anunciantes del sector Restauraci\u00f3n y Gran Consumo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han informado desde Glovo, esta divisi\u00f3n integra la tecnolog\u00eda y herramientas publicitarias que la plataforma ofrece a las marcas, restaurantes y tiendas colaboradoras para acelerar su crecimiento dentro de la app y acercarse a\u00fan m\u00e1s a sus usuarios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En una primera fase, m\u00e1s de 5.000 establecimientos y m\u00e1s de 500 marcas de sectores como Gran Consumo o Finanzas, de los 25 pa\u00edses en los que la app est\u00e1 presente utilizan estas herramientas para conectar con los millones de usuarios registrados en la plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsta integraci\u00f3n en un \u00fanico vertical supone un paso m\u00e1s en nuestro firme compromiso de seguir siendo el aliado digital perfecto de todas las marcas, restaurantes y tiendas que conf\u00edan en nosotros\u201d, ha se\u00f1alado <strong>Rodrigo Alier<\/strong>, director global de <strong>Glovo Ads<\/strong>. \u201cCon Glovo Ads ponemos a su disposici\u00f3n un amplio abanico de medios para ayudar a estos establecimientos y marcas a estar m\u00e1s cerca de sus usuarios y potenciar su crecimiento\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva divisi\u00f3n ofrece diferentes herramientas dentro de la app para aumentar el alcance de las comunicaciones, fidelizar usuarios y aumentar ventas dentro de Glovo, <strong>como b\u00fasquedas patrocinadas, publicidad program\u00e1tica gracias a la colaboraci\u00f3n con AdsMovil, personalizaci\u00f3n de burbujas o pop-ups de ofertas y promociones.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, la informaci\u00f3n se actualiza en tiempo real, lo que permite a los anunciantes mostrar sus anuncios a los clientes m\u00e1s afines, garantizando un retorno de la inversi\u00f3n, aseguran.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Espa\u00f1a y en esta primera fase de lanzamiento, empresas como <strong>Coca-Cola, Unilever, Vicio, Healthy Poke, AdsMovil, Apple Play y Publicis<\/strong> ya han aprovechado alguna de las herramientas de Glovo Ads.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva divisi\u00f3n ofrece diferentes herramientas dentro de la app para aumentar el alcance de las comunicaciones, fidelizar usuarios y aumentar ventas dentro de Glovo. <\/p>\n","protected":false},"author":29,"featured_media":175736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[34,2341],"class_list":["post-175734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-medios-2","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glovo potencia su oferta Retail Media con el lanzamiento de Glovo Ads<\/title>\n<meta name=\"description\" content=\"Glovo Ads ofrece diferentes herramientas para aumentar el alcance de las comunicaciones, fidelizar usuarios y aumentar ventas dentro de Glovo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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