{"id":175693,"date":"2023-07-04T09:44:24","date_gmt":"2023-07-04T07:44:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=175693"},"modified":"2023-07-04T14:28:39","modified_gmt":"2023-07-04T12:28:39","slug":"sony-music-espana-amplia-relacion-con-performics-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175693","title":{"rendered":"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a"},"content":{"rendered":"<p><strong>Sony Music Entertainment ha decidido ampliar su acuerdo de colaboraci\u00f3n con Performics, la agencia de performance marketing de Publicis Groupe, tras el \u00e9xito conseguido en el lanzamiento de campa\u00f1as en Amazon Advertising para la promoci\u00f3n de sus discos f\u00edsicos, tanto CDs como vinilos.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Sony Music Espa\u00f1a y Performics Espa\u00f1a<strong> iniciaron su colaboraci\u00f3n hace ya m\u00e1s de tres a\u00f1os en el entorno de Amazon Advertising.<\/strong> Esta alianza ten\u00eda como meta la integraci\u00f3n y optimizaci\u00f3n del cat\u00e1logo de productos discogr\u00e1ficos para maximizar la venta online de discos f\u00edsicos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPerformics Espa\u00f1a ha demostrado ser un partner estrat\u00e9gico para poner a disposici\u00f3n, de diferentes comunidades de entusiastas de la m\u00fasica, los discos f\u00edsicos de nuestros artistas, una necesidad en la que importa m\u00e1s lo que representa poder recibir y coleccionar el bien tangible que el uso pr\u00e1ctico para el que fue creado, y una forma emocional de premiar e incentivar el seguimiento y la fidelidad de las diversas comunidades de fans\u201d, ha explicado <strong>Domingo Olivo de Miguel<\/strong>, director de marketing de <strong>Sony Music Espa\u00f1a.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, en esta nueva colaboraci\u00f3n,<strong> la agencia desarrollar\u00e1 la estrategia integral de<em> digital paid media<\/em> para fortalecer la exposici\u00f3n, visibilidad y venta, tanto de novedades musicales como del cat\u00e1logo completo de productos.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan ambas organizaciones, Sony Music Espa\u00f1a continuar\u00e1 liderando el dise\u00f1o y la formulaci\u00f3n de la estrategia, mientras que la agencia ser\u00e1 la encargada de la ejecuci\u00f3n t\u00e1ctica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPersonalmente, me hace especial ilusi\u00f3n este acuerdo, puesto que supone un punto de inflexi\u00f3n en un camino que hemos ido construyendo juntos desde hace ya tres a\u00f1os, y que han tenido como claves la confianza, el crecimiento y el cari\u00f1o que nos hemos dedicado ambos equipos y ambas compa\u00f1\u00edas\u201d, ha expresado por su parte <strong>Javier Recuenco<\/strong>, director general de<strong> Performics Espa\u00f1a y Portugal.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ra\u00edz de la ampliaci\u00f3n de funciones, la agencia pondr\u00e1 a disposici\u00f3n del anunciante un equipo de especialistas multidisciplinares, claves en la puesta en marcha de la estrategia de digital paid media de la compa\u00f1\u00eda.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras confiar en la agencia de Publicis Groupe hace algo m\u00e1s de tres a\u00f1os para su publicidad en Amazon, Sony Music ampl\u00eda su relaci\u00f3n con Performics para encargarle la ejecuci\u00f3n de la estrategia de medios pagados digitales. <\/p>\n","protected":false},"author":29,"featured_media":175700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,2226],"class_list":["post-175693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Sony Music ampl\u00eda su relaci\u00f3n con Performics para encargarle la ejecuci\u00f3n de la estrategia de medios pagados digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=175693\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Sony Music ampl\u00eda su relaci\u00f3n con Performics para encargarle la ejecuci\u00f3n de la estrategia de medios pagados digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=175693\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T07:44:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T12:28:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/sony-music-espana-amplia-relacion-con-performics-espana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a\",\"datePublished\":\"2023-07-04T07:44:24+00:00\",\"dateModified\":\"2023-07-04T12:28:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693\"},\"wordCount\":384,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/sony-music-espana-amplia-relacion-con-performics-espana.jpg\",\"keywords\":[\"agencias de medios\",\"marcas\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=175693\",\"name\":\"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/sony-music-espana-amplia-relacion-con-performics-espana.jpg\",\"datePublished\":\"2023-07-04T07:44:24+00:00\",\"dateModified\":\"2023-07-04T12:28:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Sony Music ampl\u00eda su relaci\u00f3n con Performics para encargarle la ejecuci\u00f3n de la estrategia de medios pagados digitales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=175693\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/sony-music-espana-amplia-relacion-con-performics-espana.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/sony-music-espana-amplia-relacion-con-performics-espana.jpg\",\"width\":800,\"height\":445,\"caption\":\"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=175693#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a","description":"Sony Music ampl\u00eda su relaci\u00f3n con Performics para encargarle la ejecuci\u00f3n de la estrategia de medios pagados digitales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=175693","og_locale":"es_ES","og_type":"article","og_title":"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a","og_description":"Sony Music ampl\u00eda su relaci\u00f3n con Performics para encargarle la ejecuci\u00f3n de la estrategia de medios pagados digitales.","og_url":"https:\/\/ipmark.com\/?p=175693","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-07-04T07:44:24+00:00","article_modified_time":"2023-07-04T12:28:39+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/sony-music-espana-amplia-relacion-con-performics-espana.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=175693#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=175693"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a","datePublished":"2023-07-04T07:44:24+00:00","dateModified":"2023-07-04T12:28:39+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=175693"},"wordCount":384,"image":{"@id":"https:\/\/ipmark.com\/?p=175693#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/sony-music-espana-amplia-relacion-con-performics-espana.jpg","keywords":["agencias de medios","marcas"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=175693","url":"https:\/\/ipmark.com\/?p=175693","name":"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=175693#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=175693#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/sony-music-espana-amplia-relacion-con-performics-espana.jpg","datePublished":"2023-07-04T07:44:24+00:00","dateModified":"2023-07-04T12:28:39+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Sony Music ampl\u00eda su relaci\u00f3n con Performics para encargarle la ejecuci\u00f3n de la estrategia de medios pagados digitales.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=175693#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=175693"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=175693#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/sony-music-espana-amplia-relacion-con-performics-espana.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/sony-music-espana-amplia-relacion-con-performics-espana.jpg","width":800,"height":445,"caption":"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=175693#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Sony Music Espa\u00f1a ampl\u00eda su relaci\u00f3n con Performics Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/175693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175693"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/175693\/revisions"}],"predecessor-version":[{"id":175741,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/175693\/revisions\/175741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/175700"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}