{"id":175665,"date":"2023-07-03T14:04:35","date_gmt":"2023-07-03T12:04:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=175665"},"modified":"2023-07-03T15:24:14","modified_gmt":"2023-07-03T13:24:14","slug":"cervezas-san-miguel-estrena-su-primer-posicionamiento-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175665","title":{"rendered":"Cervezas San Miguel estrena su primer posicionamiento global"},"content":{"rendered":"<p><strong>Cervezas San Miguel ha lanzado la campa\u00f1a <em>Por los que se atreven<\/em> para presentar su nuevo posicionamiento que, por primera vez, es global. Este trabajo ha sido adaptado a varios pa\u00edses para invocar el atrevimiento de quienes visitan Espa\u00f1a este verano, apelando a esas personas que quieren vivir con intensidad la experiencia nacional.<\/strong><\/p>\n<p>El claim <em>Por los que atreven<\/em>, est\u00e1 dirigida a aquellos que, en lugar de conformarse, eligen el atrevimiento. Este nuevo reposicionamiento de la marca\u00a0<strong>es una invitaci\u00f3n a vivir y a salir de nuestra zona de confort,<\/strong> pero siempre desde el enriquecimiento personal. Es una celebraci\u00f3n para mantener viva la inquietud.<\/p>\n<p>La pieza espa\u00f1ola est\u00e1 protagonizada por la actriz <strong>Najwa Nimri,<\/strong> acompa\u00f1ada del surfista <strong>Garazi S\u00e1nchez<\/strong>, el artista <strong>Belin<\/strong> o el creador de contenido <strong>Gotzon Mantuliz.<\/strong> Todos son conocidos por abanderar ese esp\u00edritu de atrevimiento y de ser optimistas.<\/p>\n<p><strong>Fuel Fandango<\/strong> pone ritmo a la pieza con una adaptaci\u00f3n de su tema<em> Mi Danza<\/em> con casi un mill\u00f3n de reproducciones en YouTube. Se trata de una canci\u00f3n que refuerza la personalidad atrevida de Cervezas San Miguel.<\/p>\n<p>La <strong>campa\u00f1a europea ha sido desarollada por McCann Madrid<\/strong>, y cuenta con ejecuciones en televisi\u00f3n, redes sociales, plataformas digitales, OOH y radio.<\/p>\n<p>En 133 a\u00f1os de historia de la cervecera, la marca ha intentado ir un paso m\u00e1s all\u00e1.<\/p>\n<p><iframe loading=\"lazy\" title=\"#PorLosQueSeAtreven | Cervezas San Miguel\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0evPANaQwns?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pieza espa\u00f1ola est\u00e1 protagonizada por la actriz Najwa Nimri, protagonista de series como &#8216;La casa de papel&#8217; o &#8216;Vis a vis&#8217;.<\/p>\n","protected":false},"author":30,"featured_media":175667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-175665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cervezas San Miguel estrena su primer posicionamiento global<\/title>\n<meta name=\"description\" content=\"La pieza espa\u00f1ola est\u00e1 protagonizada por la actriz Najwa Nimri, protagonista de series como &#039;La casa de papel&#039; o &#039;Vis a vis&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=175665\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cervezas San Miguel estrena su primer posicionamiento global\" \/>\n<meta property=\"og:description\" content=\"La pieza espa\u00f1ola est\u00e1 protagonizada por la actriz Najwa Nimri, protagonista de series como &#039;La casa de papel&#039; o &#039;Vis a vis&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=175665\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-03T12:04:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-03T13:24:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/cervezas-san-miguel-1-ok.jpg\" \/>\n\t<meta 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