{"id":175648,"date":"2023-07-03T11:26:09","date_gmt":"2023-07-03T09:26:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=175648"},"modified":"2023-07-03T15:28:33","modified_gmt":"2023-07-03T13:28:33","slug":"la-lectura-de-revista-en-papel-crece-un-175-en-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175648","title":{"rendered":"La lectura de revistas en papel crece un 17,5% en 2023"},"content":{"rendered":"

La lectura de revistas en papel ha incrementado un 17,5%, pasando de una penetraci\u00f3n del 21,7% en 2022 al 25,5% de 2023, correspondientes a la segunda ola del Estudio General de Medios (EGM).\u00a0\u00a0<\/b><\/p>\n

En el acumulado de los \u00faltimos 12 meses, la penetraci\u00f3n del medio ha pasado del 22,4% al 24,6%, recoge la Asociaci\u00f3n de Revistas (ARI). Las revistas semanales han alcanzado una audiencia de 3,8 millones de personas, las revistas, en cambio, a 7,2 millones de espa\u00f1oles. Las bimestrales casi llegan a los 2 millones.\u00a0<\/span><\/p>\n

Hola<\/em> sigue liderando<\/b><\/h3>\n

A pesar de este crecimiento, la revista digital sigue teniendo mayor penetraci\u00f3n en Espa\u00f1a, alcanzando casi el 44% de lectores mensuales, frente al 18,3% solo en papel. Aquellos lectores que combinan digital e impreso alcanza el 52,3%, seg\u00fan datos del Estudio General de Medios.<\/span><\/p>\n

Hola<\/i><\/b> mantiene el liderazgo con un total 12.769 lectores (digital y papel), con 10.386 usuarios fieles a la versi\u00f3n online y 3.775, la de papel. Le sigue <\/span>Lecturas<\/i><\/b>, con 8.490, divididos en 7.034 en digital y 2.130 en papel; <\/span>Semana<\/i><\/b>, con 4.872, divididos en 4.429 en versi\u00f3n online y 1.982 en impreso; <\/span>Clara<\/i><\/b>; con 4.667, divididos en 3.697 en digital y 1.405 en papel; y <\/span>National Geographic Espa\u00f1a,<\/i><\/b> con 4.205 seguidores fieles, repartidos en 2.518 en digital y 1.166 en papel.<\/span><\/p>\n

El \u00faltimo estudio de Savanta, realizado a m\u00e1s de 45.000 consumidores en Reino Unido, revela que la industria de la impresi\u00f3n sigue teniendo futuro, ya que los resultados de este a\u00f1o muestran un aumento en brand love para varias marcas de revistas<\/span><\/p>\n

En su \u00faltima edici\u00f3n, cuatro marcas de revistas han entrado en la tabla de las 100 marcas de medios m\u00e1s queridas, entre ellas <\/span>Marie Claire, Vanity Fair o Auto Express.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Este incremento se traduce en casi 11 millones de espa\u00f1oles que leen revistas impresas. <\/p>\n","protected":false},"author":30,"featured_media":109173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2644],"class_list":["post-175648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-revistas"],"acf":[],"yoast_head":"\nLa lectura de revista en papel crece un 17,5% en 2023<\/title>\n<meta name=\"description\" content=\"El incremento de lectores de revistas en papel se traduce en casi 11 millones de espa\u00f1oles que leen revistas impresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=175648\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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