{"id":175534,"date":"2023-06-29T13:17:02","date_gmt":"2023-06-29T11:17:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=175534"},"modified":"2023-06-29T13:25:16","modified_gmt":"2023-06-29T11:25:16","slug":"b-travel-utiliza-la-ia-para-generar-el-ansiado-estoy-fuera-de-la-oficina","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175534","title":{"rendered":"B travel utiliza la IA para generar el ansiado \u2018estoy fuera de la oficina\u2019"},"content":{"rendered":"<p><b>B travel ha utilizado la inteligencia artificial para generar el tan ansiado \u2018Estoy fuera de la oficina\u2019 de los correos electr\u00f3nicos laborales, mensaje autom\u00e1tico para las vacaciones estivales. La agencia de viajes ha creado <\/b><a href=\"https:\/\/fueradelaoficina-btravel.com\/\"><b>una landing <\/b><\/a><b>conectada con ChatGPT en el que en menos de un minuto se crea un mensaje personalizado, con el tono y la extensi\u00f3n deseada.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un asunto aparentemente sencillo, pero que puede complicarse o convertirse en altamente sensible en funci\u00f3n de cargos, entornos laborales, habilidades narrativas, temas pendientes o jornadas intensivas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de la web, la campa\u00f1a incluye <\/span><b>mupis digitales para el punto de venta y varias\u00a0 acciones en RRSS <\/b><span style=\"font-weight: 400;\">durante todo el verano, con especial foco en LinkedIn, por aquello de\u00a0 ser la red profesional.<\/span><\/p>\n<p><b>\u201cUna IA puede integrarse en nuestros trabajos de forma amigable.<\/b><span style=\"font-weight: 400;\"> De hecho puede hacer que algo tan tedioso como un out of office, que incluso lo dejamos de lado, pase a ser tan divertido y estimulante como dejarse llevar en vacaciones\u201d, comenta \u00d3scar Moreno, director creativo de Manifiesto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andrea Comella, directora de marketing minorista de \u00c1voris Corporaci\u00f3n Empresarial,\u00a0 ha expresado que \u201dnuestro generador de mensajes de \u201cfuera de la oficina\u201d alimentados por IA aliviar\u00e1 este estr\u00e9s. Nuestros viajeros podr\u00e1n crear f\u00e1cilmente sus mensajes de forma personalizada y eficiente y centrarse\u00a0 \u00fanicamente en disfrutar de sus vacaciones, incluso antes de que estas comiencen\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de viajes anima a dejarse llevar incluso a la hora de escribir el &#8216;out of office&#8217;, a trav\u00e9s de una landing conectada a ChatGPT. B Travel ha trabajado los distintos prompts con los que satisfacer las elecciones de todos los usuarios. Este proyecto, creado junto a Manifiesto, nace del claim de la campa\u00f1a &#8216;Deja que nos encarguemos de tus vacaciones y t\u00fa d\u00e9jate llevar&#8217;, lanzada hace unas semanas.<\/p>\n","protected":false},"author":30,"featured_media":175540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2077],"class_list":["post-175534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B travel utiliza la IA para generar el ansiado \u2018estoy fuera de la oficina\u2019<\/title>\n<meta name=\"description\" content=\"La agencia de viajes anima a dejarse llevar incluso a la hora de escribir el &#039;out of 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