{"id":175431,"date":"2023-06-28T12:27:19","date_gmt":"2023-06-28T10:27:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=175431"},"modified":"2023-06-28T14:20:41","modified_gmt":"2023-06-28T12:20:41","slug":"tiktok-prueba-en-reino-unido-venta-articulos-marca-propia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175431","title":{"rendered":"TikTok testa en Reino Unido la venta de art\u00edculos de marca propia"},"content":{"rendered":"<p><strong>TikTok podr\u00eda dar un giro a su estrategia de ecommerce. La aplicaci\u00f3n de v\u00eddeos cortos propiedad de Bytedance est\u00e1 probando una nueva funcionalidad que permite a los usuarios comprar los productos que est\u00e1n ganando popularidad en la app, producidos y entregados por la matriz.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Conocida como <strong>Trendy Beat<\/strong>, se trata de una secci\u00f3n dentro de TikTok que muestra a los usuarios los productos que protagonizan los v\u00eddeos virales de la app, como un art\u00edculo para quitar la cera de los o\u00eddos o cepillos que retiran el pelo de las mascotas de la ropa. La peculiaridad de este cat\u00e1logo es que <strong>tales art\u00edculos no vendr\u00edan de vendedores de terceros, sino de la propia Bytedance.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan desde Financial Times, la funcionalidad, conocida de forma interna como Proyecto S,<strong> emplea la informaci\u00f3n que atesora TikTok respecto a los art\u00edculos que se vuelven virales en la plataforma<\/strong>, permitiendo a Bytedance \u201ccomprarlos o fabricarlos\u201d y despu\u00e9s \u201cpromocionarlos de forma masiva\u201d frente a otros productos similares que se venden en la app. Un movimiento similar a lo que hacen otros gigantes de ecommerce como Amazon o Shein.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De momento, la funcionalidad se halla <strong>en pruebas en Reino Unido<\/strong>, tal y como ha confirmado la propia TikTok a TechCrunch. Pero este testeo tambi\u00e9n podr\u00eda llegar pronto a Estados Unidos, pa\u00eds donde el mes pasado registr\u00f3 una patente con la funcionalidad de Trendy Beat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un desarrollo que, de implantarse definitivamente, podr\u00eda dar un giro a la estrategia de ecommerce de la app de Bytedance, enfocada hasta ahora en el impulso de las compras in-app con productos de terceros vendedores, a trav\u00e9s de TikTok Shop. Tal y como informan desde Financial Times, esta \u00faltima, en el pa\u00eds anglosaj\u00f3n no est\u00e1 teniendo tanto \u00e9xito como el conseguido en Asia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde TikTok han descartado el inicio de las pruebas de Trendy Beat en Estados Unidos, pero s\u00ed han recordado su inter\u00e9s por impulsar TikTok Shop en el pa\u00eds norteamericano, lanzado el pasado noviembre.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La secci\u00f3n Trendy Beat dentro de la app mostrar\u00eda los productos m\u00e1s populares de la plataforma, ofrecidos por Bytedance. <\/p>\n","protected":false},"author":29,"featured_media":175433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,148],"class_list":["post-175431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok testa en Reino Unido la venta de art\u00edculos de marca propia<\/title>\n<meta name=\"description\" content=\"La secci\u00f3n Trendy Beat dentro de la app mostrar\u00eda los productos m\u00e1s populares de la plataforma, ofrecidos por Bytedance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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