{"id":175409,"date":"2023-06-28T09:53:34","date_gmt":"2023-06-28T07:53:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=175409"},"modified":"2023-06-28T13:08:28","modified_gmt":"2023-06-28T11:08:28","slug":"red-bulll-vuelve-confiar-en-phd-media-para-estrategia-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175409","title":{"rendered":"Red Bull vuelve a confiar en PHD Media para su estrategia en medios"},"content":{"rendered":"<p><strong>Red Bull ha renovado su relaci\u00f3n con la agencia de medios PHD Media, con la que trabaja desde 2021. Esta se encargar\u00e1 de la planificaci\u00f3n y compra de medios para las campa\u00f1as de la marca de bebidas energ\u00e9ticas en Espa\u00f1a y colaborar\u00e1 en aquellas lanzadas en otros mercados donde tambi\u00e9n gestiona los medios.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNos sentimos muy satisfechos de continuar trabajando para Red Bull, una marca referente, que comparte nuestra pasi\u00f3n por la innovaci\u00f3n y hacer las cosas de forma distinta, pero siempre construyendo sobre una s\u00f3lida estrategia de marketing y medios\u201d, ha destacado<strong> Sandra Sotelo<\/strong>, <em>managing director<\/em> de<strong> PHD Media<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Red Bull lleva trabajando con PHD Media desde 2021.<\/strong> En esta nueva etapa, la agencia de medios de Omnicom Media Group (OMG) se encargar\u00e1 de la planificaci\u00f3n y compra de medios en Espa\u00f1a y<strong> formar\u00e1 parte de la estrategia global de medios en la que participa tambi\u00e9n la agencia, en mercados como Estados Unidos o Reino Unido.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan desde PHD, la experiencia previa con el equipo de la agencia, caracterizado por su profesionalidad, honestidad y profundo compromiso, as\u00ed como su capacidad para adaptar la estrategia audiovisual a las nuevas tendencias del mercado y necesidades del cliente, son las principales razones por las cuales ha renovado Red Bull.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de bebidas energ\u00e9ticas renueva su relaci\u00f3n con la agencia de medios, iniciada en 2021. <\/p>\n","protected":false},"author":29,"featured_media":175411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,2226],"class_list":["post-175409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Red Bull vuelve a confiar en PHD Media para su estrategia en medios<\/title>\n<meta name=\"description\" content=\"La marca de bebidas energ\u00e9ticas Redbull renueva su relaci\u00f3n con la agencia de medios, PHD Media, iniciada en 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=175409\" 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