{"id":175388,"date":"2023-06-27T09:40:36","date_gmt":"2023-06-27T07:40:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=175388"},"modified":"2023-06-28T08:40:14","modified_gmt":"2023-06-28T06:40:14","slug":"el-corte-ingles-sexta-marca-retail-mas-fuerte-en-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175388","title":{"rendered":"El Corte Ingl\u00e9s, sexta marca Retail m\u00e1s fuerte del mundo en 2023"},"content":{"rendered":"<p><strong>Mercadona y El Corte Ingl\u00e9s vuelven a representar a nuestro pa\u00eds en la lista de las 100 marcas Retail m\u00e1s valiosas del mundo en 2023. La cadena de supermercados que dirige Juan Roig es la mejor posicionada: en el puesto 39, con un crecimiento del valor de marca del 7%. El Corte Ingl\u00e9s, en el escal\u00f3n 58, es sin embargo la sexta marca Retail m\u00e1s fuerte del mundo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mercadona y El Corte Ingl\u00e9s son las dos \u00fanicas marcas espa\u00f1olas en el ranking de las 100 marcas Retail m\u00e1s valiosas, elaborado por la consultora Brand Finance. Ambas compa\u00f1\u00edas caen en la lista frente a la anterior edici\u00f3n. <strong>Mercadona un puesto, pasando del 38 al 39, y El Corte Ingl\u00e9s, un total de 24, pasando del escal\u00f3n 34 al 58.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque en el caso de la cadena de grandes almacenes, <strong>entra por primera vez en la lista de las 10 marcas Retail m\u00e1s fuertes a nivel global<\/strong>. Ostenta la sexta plaza, al recibir una calificaci\u00f3n de 86 puntos sobre 100 y la etiqueta AAA, por delante de la australiana Coles y a tan solo un puesto de la alemana Edeka.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMercadona y El Corte Ingl\u00e9s han demostrado su fortaleza en una industria que ha tenido que acelerar en digitalizaci\u00f3n, innovaci\u00f3n y revisar los modelos de negocio tradicionales. Las dos marcas espa\u00f1olas, gigantes del comercio minorista a nivel internacional, deben ahora tratar de mantener su ventaja competitiva en medio de un panorama en r\u00e1pida evoluci\u00f3n, sobre todo porque los ojos est\u00e1n puestos en la marca ahora m\u00e1s que nunca\u201d, ha aconsejado <strong>Pilar Alonso<\/strong>, <em>managing director<\/em> Iberia y Sudam\u00e9rica de <strong>Brand Finance<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Amazon se mantiene un a\u00f1o m\u00e1s como la empresa Retail m\u00e1s valiosa del mundo.<\/strong> El valor de su marca asciende a los 299.300 millones de d\u00f3lares, un 15% menos que en 2022. En segunda posici\u00f3n, <strong>Walmart<\/strong> con un precio de su r\u00fabrica de 113.800 millones (+2%), seguida de otra estadounidense, <strong>The Home Depot,<\/strong> con una valoraci\u00f3n de 61.100 millones (+8%). Completan el Top 10, Costco (46.600 millones), Lowe\u2019s (31.600 millones), CVS Pharmacy (30.600 millones), Taobao.com (30.500 millones), Target (27.600 millones), Tmall (27.400 millones) y Walgreens (21.600 millones).\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"ed1eb79a-3f63-4a06-9020-7d75b8f32686\" data-type=\"interactive\" data-title=\"100 MARCAS RETAIL M\u00c1S VALIOSAS DEL MUNDO 2023\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">Entre las firmas cuyo valor de marca m\u00e1s crece este a\u00f1o, destaca la cadena de supermercados mexicana Oxxo, del orden de un 56%, lo que le hace estar presente por primera vez en el ranking, ocupando el puesto 91; seguida de la alemana Edeka, con un incremento del precio de su r\u00fabrica de un 45%, pasando del puesto 45 al 32.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el lado opuesto, Alibaba, cuyo valor de marca desciende un 56%, pasando del puesto 11 al 25; y Tmall, otra marca del Grupo Alibaba, cuya ca\u00edda del 44% la hace situarse en el puesto 9 tras ocupar la quinta plaza en 2022.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mercado Libre, marca Retail m\u00e1s fuerte en 2023<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Mercado Libre<\/strong> es, por otro lado, la marca Retail m\u00e1s fuerte del mundo en 2023, un t\u00edtulo que ya ostent\u00f3 hace un a\u00f1o. Recibe una <strong>calificaci\u00f3n de 89,4 sobre 100 y una etiqueta AAA.<\/strong> Le siguen <strong>Bunnings Warehouse<\/strong>, con 88,2 puntos y etiqueta AAA; y <strong>Decathlon<\/strong>, con una calificaci\u00f3n de 87,5 puntos y etiqueta AAA.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"fe534ca0-30cb-41ba-9a64-a97bc628c50f\" data-type=\"interactive\" data-title=\"MARCAS RETAIL M\u00c1S FUERTES EN 2023\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">El informe tambi\u00e9n contempla la lista de marcas que cuentan con una mayor percepci\u00f3n de sostenibilidad. Lidera la lista Amazon, con un valor percibido que asciende a los 19.906 millones y una puntuaci\u00f3n de 4,40; seguida de Walmart (6.258 millones y nota de 3,64) y Costco (5.210 millones y 3,76 de calificaci\u00f3n).\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"44064afd-ff8d-468f-a8a5-616ecbfc225a\" data-type=\"interactive\" data-title=\"MARCAS RETAIL CON MAYOR PERCEPCI\u00d3N DE SOSTENIBILIDAD\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena de grandes almacenes forma, junto a Mercadona, la representaci\u00f3n nacional de las 100 marcas Retail m\u00e1s valiosas a nivel global. <\/p>\n","protected":false},"author":29,"featured_media":175390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-175388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Corte Ingl\u00e9s, sexta marca Retail m\u00e1s fuerte del mundo en 2023<\/title>\n<meta name=\"description\" content=\"La cadena de grandes almacenes forma, junto a Mercadona, la representaci\u00f3n nacional de las 100 marcas Retail m\u00e1s valiosas a nivel global.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=175388\" 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