{"id":175334,"date":"2023-06-27T10:35:46","date_gmt":"2023-06-27T08:35:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=175334"},"modified":"2023-06-27T13:37:03","modified_gmt":"2023-06-27T11:37:03","slug":"adwatch-y-auditsa-firman-un-acuerdo-de-colaboracion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=175334","title":{"rendered":"Adwatch y Auditsa firman un acuerdo de colaboraci\u00f3n"},"content":{"rendered":"<p><b>Adwatch y Auditsa han firmado un acuerdo de colaboraci\u00f3n para el desarrollo de las certificaciones de campa\u00f1as en el medio digital para Espa\u00f1a. Ambas empresas mantienen el objetivo com\u00fan de que exista transparencia y seguridad en todo el proceso de emisi\u00f3n de las campa\u00f1as publicitarias.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con este acuerdo ambas empresas potencian su compromiso con el mercado para ofrecer <\/span><b>un servicio independiente y de calidad<\/b><span style=\"font-weight: 400;\"> que garantice el buen desarrollo de las campa\u00f1as, aportando transparencia total adem\u00e1s de fortalecer su posicionamiento en el mercado apoy\u00e1ndose mutuamente para el desarrollo de dichos servicios.<\/span><\/p>\n<p><b>Adwatch<\/b><span style=\"font-weight: 400;\">, empresa espa\u00f1ola de tecnolog\u00eda, ha desarrollado un sistema que permite la trazabilidad de todas las impresiones servidas en el medio digital <\/span><b>mediante la tecnolog\u00eda blockchain. <\/b><span style=\"font-weight: 400;\">Aporta seguridad, inmutabilidad y transparencia, facultando la posibilidad de certificar cada una de las impresiones obtenidas por dicha creatividad y cuyo dato tiene valor judicial, primera vez que surge una tecnolog\u00eda as\u00ed en el mercado digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <\/span><b>Auditsa<\/b><span style=\"font-weight: 400;\">, empresa especializada en el control publicitario en los mercados de habla hispana, posee un desarrollo tecnol\u00f3gico propio basado<\/span><b> en reconocimiento de la huella digital de audio e im\u00e1genes<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y mediante una cobertura l\u00edder en el mercado espa\u00f1ol, ofrece el seguimiento y la certificaci\u00f3n de campa\u00f1as en medios audiovisuales y gr\u00e1ficos, tanto para acciones de cobertura nacional como local. <\/span><b>Es certificador oficial de campa\u00f1as institucionales.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambas empresas mantienen el objetivo com\u00fan para desarrollar la certificaci\u00f3n, transparencia y seguridad en todo el proceso de emisi\u00f3n de las campa\u00f1as publicitarias.<\/p>\n","protected":false},"author":30,"featured_media":175339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6506],"class_list":["post-175334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medicion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adwatch y Auditsa firman un acuerdo de colaboraci\u00f3n<\/title>\n<meta name=\"description\" content=\"Ambas empresas mantienen un objetivo com\u00fan para desarrollar la certificaci\u00f3n, transparencia y seguridad en todo el proceso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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